Marketing Automation

As visitors go through multiple stages during their customer life cycle, Marketing Automation allows you to deliver them the right content and initiate sales activities in a personalized way.

Effective Campaigns

Marketing Automation can increase your marketing effectiveness and the ROI of your campaigns through:

  • Lead nurturing - deliver engaging content to prospective clients as they go through their buying process and establish yourself as an expert in what you offer.
  • Complex campaigns – create personalized campaigns where each step is dictated by previous customer interactions with your brand.
  • Buyer guidance - lead buyers through their customer journeys from abandoned shopping carts to requested-yet-undownloaded whitepapers through to purchasing completion.
  • Engage existing clients - automate customer onboarding by providing useful tips and educating them on how to get the most out of your products or services.

Easy-to-Manage Marketing Automation

Marketing Automation requires constant adjustments based on what you learn and how your communication strategy evolves. Kentico’s Marketing Automation is designed as a simple drag-and-drop interface so that even non-tech-savvy marketers can create automated campaigns and modify the flow of activities at any time.

Fully Integrated Solution

Kentico provides a fully integrated solution that combines:

  • Content management - manage website content, blogs, landing pages, documents, and media files in one place.
  • Contact tracking and management - learn everything about your individual customers and how they interact with your brand.
  • Lead scoring - identify hot leads and nurture those that aren't yet ready to purchase.
  • Email marketing - send personalized email campaigns to chosen customer segments.
  • Segmentation and personalization - segment customers based on their attributes and behavior, and provide them with a highly personalized experience.
  • Campaign management - track all your campaigns and their ROI.
  • Web analytics - see where your website visitors come from, how they interact with your site, and which content they like most.
  • Conversion optimization - use A/B testing to optimize your landing pages and emails.
  • Social media integration - automatically post to Facebook or Twitter and execute social media campaigns with CMS-powered Facebook pages and applications.
  • Mobile marketing - deliver consistent messages across all devices and channels.
Marketing Automation for Success project image

Marketing Automation for Success

For most companies today, customers are driving the buying process more and more. Particularly for B2B companies, the buying process frequently is a complex and long journey that requires the right management and nurturing.  Marketing also has the growing responsibility of attracting new customers and helping convert more leads into sales. Marketing Automation platforms enable Marketers to create and manage customer interactions with greater speed and customization. Smart marketers have been turning to Marketing Automation as a new way to shepherd customer engagement opportunities more successfully and lead to improved sales outcomes.

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