Simplify your stack. Accelerate your ROI

Xperience by Kentico brings content and digital campaigns into one streamlined platform cutting complexity, boosting efficiency, and helping your team deliver results faster. 

From content to campaigns, all in one place.

Unified platform

Natively connected. Simply powerful.

  • Xperience by Kentico brings all your tools together in one unified platform.
  • A consistent, intuitive interface helps your team ramp up fast, no steep learning curve.
  • One connected workspace means less time toggling, more time executing.
  • From content to campaigns, everything works in sync so you can focus on strategy, not systems.

autonomy

Be autonomous. Deliver faster.

  • Launch pages, emails, forms, and automations, no dev handoffs required.
  • Intuitive drag-and-drop tools put full control in the hands of your marketing team.
  • Move at the speed of your customers, launch in hours, not weeks.
  • Free up developers to focus on high-impact innovation, not routine tasks.

streamlined workflows

Marketing that delivers without the drain.

  • Focus on strategy, not busywork, with intelligent automation and streamlined workflows.
  • Automate repetitive tasks using AI-powered features that save time and effort.
  • Reuse content blocks effortlessly across pages, microsites, and emails
  • Launch campaigns without writing code or waiting on dev handoffs.

All of your marketing magic, unified

Drive demand. Optimize conversions.
  • Plan, build, and track campaigns in a single, centralized platform. 

  • Remove friction and accelerate the path from first click to conversion. 

  • Map customer journeys visually using a no-code conditions builder. 

  • Use AI to generate and link campaign assets; pages, emails, forms, and more. 

  • Launch, test, and adjust all in one unified workspace. 

  • Reuse approved content across channels. 

  • Trigger workflows based on behavior, forms, or timing. 

Create tailored experiences.
  • Deliver 1:1 experiences at scale; no developers required.
  • Personalize text, banners, landing pages, and forms across web and email.
  • Segment audiences using simple, no-code rules.
  • Customize by behavior, timing, and preferences.
  • Skip the add-ons; personalization is built right in.
Know your customers. All of them.
  • Understand every user, even anonymous ones, in one connected view.​​​
  • Stay privacy-compliant with built-in consent management.
  • Build rich profiles from behavior and engagement.
  • Unify data from web, email, and headless channels.
  • Keep experiences consistent across touchpoints.
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Email campaigns with context and continuity.
  • Create emails faster, right inside Kentico.
  • Track performance in real time and optimize as you go.
  • Set up triggered autoresponders for any interaction.
  • Repurpose structured content or auto-generate from blogs/products.
  • Use a drag-and-drop Email Builder with a familiar user interface.
Map and optimize customer journeys.
  • See the full funnel and act where it counts.
  • Set conditions and rules with no coding required.
  • Use AI and real behavior data to improve performance.
  • Spot conversion gaps and friction points
  • Visualize customer movement across every stage.

Unlock AI-powered marketing agility

Our ebook Simplify Your Life reveals how Xperience by Kentico helps you streamline digital complexity, reduce manual work, and accelerate results with built-in AI tools designed for modern marketing teams.

Download the ebook
Growth & Strategy Director

“Smart brands are using automation to be more human, not less. They're creating systems that recognize and respond to where each person is in their journey of understanding, not just their journey of buying. The magic isn't in the technology – it's in using that technology to make each interaction feel like it couldn't have happened at any other moment.”

Learn more about digital marketing.

Frequently asked questions

Xperience by Kentico includes a rich set of built-in marketing features that empower marketers to deliver personalized experiences across web, email, and headless channels, without relying on multiple external tools. The key features are: 

  • Email Marketing: Create targeted campaigns and newsletters and track them directly within a single platform. 

  • Marketing Automation: Easy-to-use built-in automation for lead nurturing and customer engagement. 

  • Personalization: Marketers can tailor content and experiences by applying rules, segments, and customer profile data. 

  • Customer Data Platform: CDP collects and unifies customer data, and enables personalization, segmentation, and better customer insights across the platform. 

  • Multichannel Marketing Support: Helps marketers create websites, emails, microsites, and headless channels from one platform for consistent messaging. 

  • Email Builder: Enables easy creation of branded, responsive email templates using a drag-and-drop editor without coding. 

  • Form Builder: Empowers marketers to capture leads, signups, and feedback forms with built-in validation and autoresponders. 

  • Page Builder: Makes it easy to design and update webpages with reusable widgets and templates, without developer input. 

  • AIRA built-in AI agent for marketers: AIRA can generate and transform content, optimize campaigns, and accelerate daily tasks. 

The features are ready to be used directly within the platform offering consistent UX and UI so they are faster to learn and easier to use. No need to install, learn and maintain 3rd party plugins. Built-in marketing features ensures data and content consistency across websites, microsites, emails, and headless channel resulting in better customer experience and consistent messaging.  
 
Based on a survey Kentico conducted in 2025, multiple-tool stacks commonly struggle with increased complexity (23%), integration challenges/incompatibilities and data silos (17%), and higher costs (13%).  
Xperience by Kentico supports personalization and customer segmentation through its built-in marketing and customer data features, enabling marketers to deliver tailored experiences across web, email, and other digital channels, without needing third-party tools. Personalization rules can be easily applied directly within the Page Builder, allowing marketers to configure “if-this-then-that” logic without developer input. 
No, even though they are close. According to Gartner, a DXP unifies content management, customer data, personalization, journey orchestration, analytics/experimentation, search, and omnichannel delivery with governance, security, and integrations (CRM/e-commerce). A CMS with digital marketing features does not necessarily cover all these capabilities. Xperience by Kentico is a DXP, though we often describe it as a CMS with digital marketing features for clarity. 
A unified DXP with built-in AI streamlines content management and digital marketing capabilities in one platform. It reduces complexity, improves speed to market, and empowers marketers to deliver personalized, multichannel experiences without relying on external integrations. With everything built-in, teams gain efficiency, consistency, and a lower total cost of ownership from day one. 

Empower your teams and deliver better results

Explore all the digital marketing features and boost your online growth.

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