Xperience by Kentico
Take control of your content across your websites, microsites, emails, mobile apps and other digital channels. Xperience by Kentico is a multichannel content management system with built-in digital marketing, native commerce, and AI agentic capabilities. Kentico offers transparent and predictable pricing, along with flexible licensing.
Reduce complexity, eliminate tool sprawl, and deliver better digital results.
In just 60 seconds, see how Xperience by Kentico helps you consolidate your martech stack, simplify content and campaign management, and drive stronger business outcomes.
Xperience by Kentico in 60 seconds
Say hello to new generation CMS.
Built for speed, ready to scale.
move quickly
Launch faster, deliver sooner.
- Out-of-the-box features, consistent UI/UX, and standardized code.
- Speed up onboarding, reduce setup effort, and launch faster for quicker ROI.
secure growth
Built to grow with your business.
- Hybrid headless architecture scales with you, from first launch to full maturity.
- Stay secure and up to date with seamless, non-disruptive updates.
launch fast
Do more with AI on your side.
- AIRA accelerates campaign execution and improves performance with built-in AI.
- Agentic Marketing Suite leverages specialized AI agents to automate tasks and elevate quality.
Content Management
Plan, create, and deliver structured content from a centralized hub, publish across channels, keep it organized with smart tools, control it with workflows and search, localize for any language, and build personalized pages and forms.
Keep all written and media assets in one source of truth for efficient content management, with smart folders, tagging, and automated classification.
Define reusable content types and structured models, supported by custom taxonomies and tags, to ensure consistency across every channels.
Create once and publish everywhere, from websites to emails, apps, and headless frontends via marketer-controlled GraphQL APIs.
Use dynamic folders, flexible taxonomies, and SEO-friendly URL tools to organize content at scale and boost discoverability.
Generate content for any page, email, or headless item directly in AIRA, right inside your platform.
Enforce quality and compliance with custom approval chains, user roles, and multi-step publishing processes.
Track every edit with full version history and restore earlier content anytime for peace of mind and compliance.
Enable lightning-fast, accurate discovery with built-in Lucene.NET or integrations with Algolia and Azure AI Search.
Support multilingual content with fallback chains and translation management to deliver seamless experiences worldwide.
Instantly see where content is reused across sites, campaigns, and channels so every update is consistent and error-free.
AIRA can automatically create translations for pages and content items in seconds, keeping your brand tone and terminology aligned across languages.
The agent guards your tone of voice, messaging, and style across every page to keep all content aligned with your brand.
Empower marketers to build responsive, branded web pages with intuitive drag-and-drop widgets, no dev required.
Create forms with smart validation, embedded logic, and customization to capture leads and customer data, including GDPR-compliant consent across channels.
Personalize every form interaction by showing only what’s relevant based on real-time visitor data.
Use AI to auto-tag images, generate alt text, and optimize media formats. Automatically turn articles into emails, social posts, or newsletters.
Digital Marketing
Orchestrate personalized experiences with AI-powered segmentation, automated journeys, and data-driven insights. Build and send campaigns from one platform, manage audiences with ease, and optimize engagement across every channel.
Deliver tailored content and experiences across web and email based on user behavior, preferences, or profile data.
Build static or dynamic audiences using behavioral, demographic, or engagement-based rules for precise targeting.
AIRA uses your existing in-platform content and customer data. No need to copy and paste, so you will deliver faster and more accurate results.
Create unified profiles by capturing consent, behavioral data, and demographic details across channels and journeys.
Trigger real-time actions like nurture emails, profile updates, or internal alerts based on user behavior, without writing a single line of code.
Design and optimize multistep engagement flows that adapt to lifecycle stages and real-time behaviors.
Monitor every interaction including page views, clicks, form submissions, email opens to fuel personalization and reporting.
Detects performance trends, user drop-offs, and optimization opportunities across channels. No data analyst or complex tools required.
The agent pinpoints funnel drop-offs by uncovering friction, offering high-impact recommendations to optimize pages or emails.
The agent identifies SEO weaknesses and AI search gaps, offering recommendations to boost rankings and engine visibility.
Access customer journey performance simply by asking AIRA. It performs actions, answers product-related questions, and guides you through tasks.
Create and manage newsletters, transactional emails, and campaigns directly within the platform, no extra tools.
Design responsive, on-brand emails with drag-and-drop ease, reusable templates, and zero code.
Ensure targeted, reliable delivery with double opt-in, preference centers, and email queueing to prevent failures.
The Campaign app coordinates multi-channel campaigns from one hub, connecting assets and customer journeys under a campaign brief and analyzing performance against your goals.
Digital Commerce
Manage products and catalogs from a central hub, streamline checkout and payments, and automate orders and fulfillment. Engage shoppers with personalized campaigns, transactional emails, and seamless experiences from cart to conversion.
Define and manage product data using the Content Hub. Enrich listings with media, pricing, taxonomy, and SEO descriptions reusable across multiple channels
Keep catalogs fresh by importing products manually or syncing with external systems like PIM or ERP.
Organize products by category, brand, or custom attributes using flexible taxonomy to enhance navigation and merchandising.
Support product discovery with search-friendly descriptions, URLs, and meta data that boost visibility across web and headless frontends.
Enable registered users to access their cart across devices and sessions for a frictionless shopping experience.
Connect to logistics partners or internal systems to support automated delivery and real-time shipping options.
Connect Stripe, PayPal, Apple Pay, or your preferred provider via a configurable, API-first payment layer.
Customize order handling with automated or manual workflows, plus real-time notifications for internal teams and customers.
Run catalog and order-level discounts, distribute coupon codes, and target promotions to all visitors or authenticated members only.
Send branded confirmations, shipping updates, and payment alerts automatically, no manual setup required.
Re-engage customers with personalized offers triggered by purchase history, abandoned carts, or lifecycle events.
Link purchases to unified customer profiles — contacts, members, and customers merged via automatic identity resolution.
Automate fulfillment using third-party or in-house systems with accurate, real-time shipping information.
Platform & Developer Experience
Build on a modern ASP.NET Core foundation with full API-first flexibility, frontend freedom, and NuGet-based extensibility. Streamline DevOps with built-in CI/CD, customize the admin UI, and integrate seamlessly with your broader MarTech stack.
Built on Microsoft’s modern ASP.NET Core, Xperience delivers high performance and clean code, free from legacy constraints.
Leverage any frontend stack, React, Tailwind, Node.js, or others to create rich, flexible digital experiences.
Easily expand functionality with secure, first-party open-source packages tailored for integrations and advanced scenarios.
Enable fast, automated DevOps with native support for content serialization, source control, and deployment pipelines.
Speed up time-to-market and reduce total project costs with AI-powered automation of critical development stages across the entire build lifecycle.
Empower your development with a suite of AI tools and best practices that enable agentic workflows directly in your existing IDE.
Access every function via robust .NET and GraphQL APIs. Use the delivery model that fits your needs: headless, hybrid, or traditional.
Connect seamlessly to CRMs, analytics, testing tools, and MarTech systems via flexible .NET APIs and supported connectors like Zapier.
Adapt the back-office interface with custom fields, workflows, and views—tailoring it to any project or client requirements.
Build enterprise-grade applications that scale with your business and flex to unique customer experiences.
Frequently Asked Questions
Xperience by Kentico is a digital experience platform (DXP) that brings content management, digital marketing, commerce, and AI-powered tools together in one connected system. It lets teams build websites, run campaigns, and personalize customer experiences across channels, web, email, mobile apps, and more, without stitching together a separate tool for each job. Content and customer data live on the same foundation, so everything from publishing a page to orchestrating a multichannel campaign happens inside one platform instead of several.
The best way to get started is to request a demo or talk to Kentico's team directly, since they can walk through your specific use case and recommend the right setup, whether that's a new build, a migration, or an upgrade from an earlier Kentico version. From there, onboarding typically includes guided implementation support to help your team get comfortable with the platform before going live.
Yes, commerce capabilities are native to the platform, not a bolted-on plugin or separate product. Product content, customer data, and marketing all run through the same system, so personalization and campaigns can apply to shopping experiences the same way they do to any other page.
Everything Marketers Need in One Platform
CMS, marketing tools, commerce and AI built into Kentico.