Built-in AI. Real marketing impact

Meet AIRA, your native AI assistant in Xperience by Kentico. It understands your content and customer data to help you create, optimize, and launch faster with less effort, fewer delays, and no burnout.

Automate, optimize, and get fast insights with AI.

improved efficiency

Focus on strategy. Let AIRA handle the rest.

AIRA, your native AI assistant in Xperience by Kentico, is built right into the platform with the same intuitive UI and UX your team already knows.
It automates repetitive tasks, understands your content and customer context, and helps you execute campaigns with less effort and more precision.
Focus on strategy, creativity, and results; not operational overhead.

autotagging

More formats. Less effort. Bigger impact.

Automate image formatting, tagging, and alt text all in bulk.
AI-powered content recognition ensures every image is perfectly optimized for every format, without manual work.
Repurpose content instantly across channels turn blog posts into newsletters, social media content, and more all from a single source.

Better data

AI insights that drive results.

Analyze customer behavior across every journey, surfacing what matters most.
Spot trends, detect anomalies, and uncover friction points before they impact performance.
Intelligent, real-time insights allows your team to optimize conversions and take action faster all backed by native AI.

AI that scales your marketing, not your workload

One message. Many channels. Zero bottlenecks.

Quickly transform blog posts into email campaigns or social content.
Auto-generate image variants tailored for any format or channel.
Maintain message consistency while adapting to each channel's needs.

Visuals that self-optimize.

Auto-converts formats and resizes images as you upload them.
Classify assets in your Content Hub and detect key visual focus points, ensuring every image is compatible with all formats.
Generates tags, alt text, and descriptions using AI-driven recognition.

Create and manage content on the go.

Use the AIRA Companion App to work across your DXP on the go.
Auto-tag and format images straight from mobile during uploads.
Access stored data and get task-specific guidance when and where you need it.

Real-time insights.

Spot behavioral trends and friction points across the customer journey.
Surface data that impacts performance, before it becomes a problem.
Use real-time insights to make informed decisions faster.

Answers you can act on.

Ask about campaign metrics, email performance, or contact group data.
Get instant guidance on platform tasks, no documentation search required.
Take action on tasks directly from your prompt.

Smart query & action helper.

Easy access to specific data including publishing schedules, contact group insights, or email campaign performance, simply by asking AIRA.
AIRA helps your team work more efficiently and achieve value faster.
Get answers to product-related questions and guidance on how to execute specific tasks.

Guaranteed security.

Runs on Microsoft Azure with proven scalability and uptime.
Your data is never used for model training.
Admin-controlled access means you’re always in charge of your environment.

Simplify digital marketing with built-in AI

Our ebook Simplify Your Life uncovers the root causes of marketing complexity and shows how Xperience by Kentico helps you streamline workflows, take control of your campaigns, and scale smarter with AIRA, an intelligent, Azure-powered AI built for results.

Download the ebook