From idea to execution, faster
The AIRA Agentic Marketing Suite helps marketing teams move from planning to live experiences without delays or extra tools. Built directly into Xperience by Kentico, AIRA's AI teammates support planning, content creation, testing, and optimization so ideas turn into measurable results, faster.
Plan, create, test, and optimize without switching tools.
STRATEGY TO EXECUTION, instantly
Ideas shouldn’t sit in a backlog.
- AIRA helps you turn goals into action, just tell it what you want to do.
- AI teammates support strategy, content creation, and optimization tasks. You get real outputs you can use, not just suggestions.
- Move from idea to execution faster, with less back and forth and fewer handoffs.
EMBEDDED and EMPOWERING
Built in and built to support your team.
- Your AI teammates are built into Xperience by Kentico, not bolted on.
- Fully embedded inside Xperience by Kentico, no extra tools or systems to manage.
- Works with your content, goals, and business context, so it's actually helpful.
- You stay in control with clear roles and permissions.
- Built-in safeguards keep automations safe and reliable.
FLEXIBLE and FUTURE-READY
Scale your marketing without growing your team.
- Add AI teammates as your needs evolve: content, SEO & GEO, campaigns, and more.
- Cover more skills without hiring specialists for every role.
- Run more campaigns without adding costs or complexity.
Experience AIRA in action
See how native AI helps you move faster inside Xperience by Kentico. Test AI-assisted email creation and automatic image optimization; no extra tools, no manual steps.
Accelerate results with built-in agentic AI for marketing
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Agents like the Content Strategist or Customer Journey Optimization Specialist take requests and generate structured outputs, not just prompts.
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Shift focus from managing work to driving outcomes.
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Get more done with your current team without relying on external resources or waiting on bandwidth.
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Eliminate delays caused by coordination gaps between roles like SEO, UX, and content.
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Break campaign bottlenecks by assigning tasks to AI teammates that handle research, audits, and practical execution.
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AIRA and its agents are fully embedded into Xperience by Kentico.
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Reduce reliance on third-party AI plugins or isolated productivity apps.
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Seamlessly coordinate strategy, execution, and optimization all within the same system.
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Eliminate tool-switching and context loss by using a single conversational interface.
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Agents work with your native content, templates, journeys, and data; no integration needed.
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Agents only act within defined permissions, respecting your security and approval workflows.
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Maintain compliance while accelerating time-to-market.
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Avoid rogue automation. Agents behave like governed junior teammates, not black-box AI.
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Configure review requirements for publishing, campaign changes, or customer-facing content.
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All actions are logged and transparent for audit purposes.
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The Content Strategist agent audits content and provides strategy recommendations aligned with brand rules.
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Focus human effort on high-impact work, while agents handle the heavy lifting.
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Support localization and campaign reuse with AI-powered asset tagging and taxonomy alignment.
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Automatically identify gaps in content libraries and recommend new assets.
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Scale content across multiple markets or personas without overwhelming your team.
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The Customer Journey Optimization Specialist flags weak points in funnel progression and recommends next steps.
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Turn insights into action through conversational commands in AIRA Chat.
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Free up analysts and marketers from manual audits and reports.
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Agents detect drop-offs and suggest improvements such as form or page changes based on real-time data.
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Automatically analyze content performance across touchpoints and suggest changes.
"With the direction Kentico is taking with agentic marketing, they’re demonstrating a real understanding of the day-to-day challenges marketers face and providing tangible value to support marketing professionals. That’s a big step beyond being just another vendor offering AI fluff to tick the AI box."
Learn more about AI.
Frequently asked questions
Yes. Every agent in the AIRA Agentic Marketing Suite operates with clear, role-based permissions, just like a real team member. Admins define what actions agents are allowed to take, which content or campaigns they can access, and when human approval is required before executing tasks. You’re always in control.
Agentic AI can run content audits, generate campaign briefs, optimize customer journeys, and more. This helps marketing teams execute faster while keeping focus on strategy and performance.
AI agents analyze existing content, apply brand rules, and suggest improvements or new assets across channels, markets, and personas. This makes it easier to scale consistent, high-quality content without increasing manual effort.
An assistant that never slows down
Simplify your work and maximize efficiency.