Deliver Game-Changing Digital Experiences

Deliver unforgettable experiences across every channel with one powerful platform. Keep fans engaged anytime, anywhere backed by built-in marketing tools and AI that give you the insights to stay ahead. 

Tackle digital strikeouts

With Xperience by Kentico, sports organizations can unify data, simplify workflows, and deliver personalized fan journeys all from a single platform. The result: stronger loyalty, deeper engagement, and connections that last long after the final whistle.

Strengthen engagement beyond the stadium

With Kentico’s all-in-one platform, sports organizations can boost fan engagement and marketing efficiency through simplified content management, real-time interactions, and personalized experiences. Whether in the stands or on the go, you’ll deliver consistent, memorable journeys that build loyalty and ROI

Trusted by the world’s leading brands.

Join leading global brands and build a powerful digital ecosystem with Kentico. 

ACF Fiorentina
All Seater
Cleveland Metroparks
Hall of Fame
Mainz
Racing Queensland
Time Outdoors
YMCA

1,000 new registrations per day.

After relaunching their website with Xperience by Kentico, ACF Fiorentina saw over 1,000 new fan registrations daily, driving higher engagement and bringing supporters closer to the action.

Tobias Sparwasser, Director of Communication and Media, Mainz 05
Tobias Sparwasser
Director of Communications & Media
1. FSV Mainz 05

“The decision to relaunch our website on Xperience by Kentico marks a milestone on our digital transformation journey. Xperience by Kentico will sustainably improve the digital fan journey and optimize our internal processes.”

Customer stories

We're committed to your success

From boosting fan engagement to streamlining operations, sports organizations worldwide are winning with Kentico. Explore their stories and see how you can achieve your own digital victory.

Explore customer stories
1000+
new registrations per day
52%
weekly session increase
150%
increase in loyalty rewards requested

ACF Fiorentina improved their fan experiences with a website redesign that boosted engagement

Learn more

The fan experience game changer: How to elevate sports experiences in the digital era

Discover how to engage fans with unified digital strategies, personalized interactions, and real-time experiences that boost loyalty and revenue. See how one football club drove a 450% increase in ticket sales with Xperience by Kentico and get practical insights to create memorable fan journeys of your own.

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Frequently asked questions

Fans expect more than scores, they want rich, interactive content and personalization. Kentico enables teams and federations to build engaging websites with video hubs, fan communities, and automated campaigns. Deloitte found that 77% of sports fans now follow their favorite clubs primarily through digital platforms. 
A confusing checkout process leads to abandoned purchases. Kentico integrates with ticketing systems and optimizes mobile-first journeys, ensuring fast, reliable sales. Allseater, built on Kentico, achieved a 76% engagement rate (vs. the industry average of 56%) by streamlining the ticketing journey.
Running dozens of sites separately creates duplication and high costs. Kentico’s multi-site management allows leagues and federations to control all websites from one platform while giving local teams flexibility. This reduces overhead and ensures brand consistency across competitions.
Fans want to stay connected during off-season with highlights, behind-the-scenes access, and training updates. Kentico makes it easy to publish multimedia content quickly across multiple channels. Nielsen reports that 81% of sports fans consume digital content even when games aren’t live, proving the value of year-round engagement.
Casual followers, season ticket holders, and international fans all have different needs. Kentico’s personalization tools adapt content, offers, and campaigns for each audience segment. Mainz 05 used Kentico to deliver more relevant fan experiences and reported smoother digital operations as a result.
Today’s fans expect ticketing to be quick, mobile-friendly, and integrated with extras like seating, parking, or food. Kentico connects websites with ticketing and payment systems to simplify the journey. PwC reports that 73% of attendees now prefer mobile-first ticketing.
Sponsors want data on fan reach, not just brand placement. Kentico’s campaign and analytics features give marketers the ability to track impressions, clicks, and conversions. This helps sports organizations prove sponsor ROI with clear engagement data, strengthening long-term partnerships.
Linking marketing campaigns to actual revenue can be difficult. Kentico integrates analytics with CRMs and ticketing systems, giving teams visibility from campaign to conversion. Gartner reports that 65% of marketers list ROI measurement as a top challenge, making integrated platforms vital.
Smaller clubs can’t always outspend global giants, but they can move faster. Xperience by Kentico’s all-in-one platform helps lean teams automate marketing, launch microsites quickly, and manage multiple channels without extra tools. PwC found that 55% of smaller sports organizations see digital platforms as their main way to compete with major brands.
Global fans expect multilingual sites and culturally adapted experiences. Kentico supports multi-language content and localized campaigns in one platform. ACF Fiorentina used Kentico to expand its digital reach, boosting international loyalty program activity by 150% after relaunch. 

Try Kentico

Beat the competition and start delivering results with the only digital experience platform that combines advanced capabilities, a short time to value, and ease of use.

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