Clarity across the funnel. No complexity required
Customer Journey Mapping gives you full visibility into how people move through your funnel so you can spot drop-offs, optimize faster, and convert more with confidence.
Take the guesswork out of customer journeys.
boost conversions
Spot what matters.
- Gain a clear, stage-by-stage view of your customer journeys from first touch to conversion.
- See exactly where prospects engage, where they fall off, and what’s driving momentum.
- Focus your team’s time and energy on the touchpoints that truly move the needle and turn friction into progress.
improve agility
Never miss a trend shift.
- Kentico’s built-in AI continuously analyzes behavior patterns and detects shifts before they cost you leads.
- You’ll get real-time alerts and data-backed recommendations no manual digging, no guesswork.
- Stay ahead of changing buyer behavior with insights you can immediately act on.
real-time tracking
Track in real time. Respond fast.
- Campaigns, content, channels. Adjust anything, anytime based on what’s happening now.
- AI-powered suggestions help your team react faster, improve performance, and stay agile.
- Whether it’s a spike in engagement or a sudden drop-off, you’ll never be behind.
ready to use
No integrations. Ready to use now.
- Customer Journey Mapping is built right into Kentico, no need for extra tools or third-party connectors.
- Get instant visibility across your funnel without complex setup or IT dependencies.
- Start optimizing your journeys from day one, not day ninety.
Customer Journey Mapping: behind the scenes for marketers
- Quickly define stages based on touchpoints.
- See how your audience moves from first touch to long-term loyalty.
- Choose criteria, segment contacts, and update setups instantly.
- No technical skills required.
- Track actions like pricing page views, downloads, or form submissions.
- Get a detailed view of individual users.
- Follow up with relevance and personalize their path.
- Detects trend shifts and anomolies.
- Get recommendations for next steps.
- Act fast without digging through data.
- Monitor real visitor behavior across touchpoints with first-party tracking cookies.
- More reliable data and fewer browser limitations.
- Full respect for privacy regulations.
- Dashboards show you exactly who is in each stage.
- See where drop-offs happen, and where to improve.
- Make confident decisions backed by real behavior.
Master the customer journey with AI-powered marketing
Our ebook Simplify Your Life shows how to overcome common journey blockers, streamline engagement from first touch to loyalty, and take control of your strategy with built-in tools and intelligent automation, all powered by Xperience by Kentico.
"Don’t get caught up in trying to map a perfect, linear experience—because that’s just not how customers behave today. I often say a customer journey is less like a smooth path or even a squiggly line—it’s more like a pinball machine. Customers bounce rapidly between channels, devices, and touch points, influenced by countless variables along the way."
Learn more about Customer Journey.
Know your customers
Track data, analyze, and create content that resonates with your audience.