Upgrade to a platform built for speed and simplicity
Upgrading from Kentico Xperience 13 to Xperience by Kentico gives your marketing and development teams a unified platform with native AI that reduces complexity, accelerates delivery, and helps you create more impactful customer experiences.
Deliver BETTER RESULTS
Multiply your marketing impact without increasing complexity.
- Move faster with content, campaigns, commerce, and digital marketing tools enhanced with AI to streamline workflows.
- Scale output without scaling effort with a centralized Content Hub to manage and reuse content across channels.
- Give marketers more independence with low-code/no-code tools to launch experiences without constant developer support.
- Work smarter with built-in AI to execute tasks, generate insights, and optimize campaigns without switching tools.
AI THAT HELPS YOU DO MORE
Turn AI into a practical advantage.
- Create and optimize content faster with AI-enhanced workflows that help teams write, translate, tag, and format on-brand content.
- Plan and execute smarter campaigns with the AIRA Agentic Marketing Suite, which supports strategy, planning, testing, and reporting directly within Xperience by Kentico.
- Improve performance continuously using AI that can surface insights, friction points, and optimization opportunities so teams can act fast.
- Support developers with AI assistance through KentiCopilot, delivering coding support directly in the IDE to speed development and reduce friction.
More Than an Upgrade. Make Every Idea Go Further.
AI-Powered Content Creation
Create content faster with AI tools that produce high-quality content while keeping messaging consistent.
AI Marketing Insights
Make marketing decisions based on AI-driven recommendations that surface opportunities to improve results.
Audience Personalization
Deliver relevant experiences using personalization tools that tailor content based on audience behavior.
Fast Campaign Workflows
Launch and adapt with streamlined workflows that move teams from idea to execution faster.
- Get action-ready recommendations and automated assistance tailored to your goals and KPIs with the AIRA Agentic Marketing Suite.
- Turn audience and performance signals into next-best steps faster.
- Keep teams aligned with AI-assisted governance for quality and compliance
- Improve decision-making with smarter prioritization of what to fix first.
- Launch faster with a unified platform that streamlines publishing across web, email, and headless channels, strengthened by AI-powered content optimization and smarter suggestions.
- Reduce time lost to reviews, rework, and last-minute scramble.
- Move from idea to launch with clearer processes and fewer handoffs.
- Speed up optimization by making iteration the default, not a project.
- Keep campaigns on track with less operational friction.
- Get digital marketing, AI, customer journeys, content management, and commerce in one place.
- Reach all your channels with a unified Content Hub.
- Easily access AI insights from directly within the platform.
- Easier change management through monthly refreshes
- Always current without waiting on major release cycles.
- Less change fatigue because improvements arrive in smaller steps.
- Protected campaigns with updates delivered without planned outages.
- Faster builds with AI help for routine implementation work with KentiCopilot.
- Long-term flexibility to evolve experiences without rigid constraints
- Higher quality with AI-assisted checks that catch issues earlier.
- Unified digital marketing and AI means less time spent on tool maintenance.
- Pay for the channels you need, and add more as you grow.
- Spend less time and money on upgrades with a versionless approach.
A practical guide to upgrading to Xperience by Kentico
Thinking about upgrading from Kentico Xperience 13 to Xperience by Kentico to grow your business? With built-in AI, advanced multichannel tools, and SaaS architecture, making the move is often easier than you think. Our free ebook covers the upgrade process, roadmap planning, common challenges, and how to maximize your return. Download your free guide today and start your upgrade to Xperience by Kentico with confidence.
"Xperience by Kentico is the massive upgrade we didn’t know we needed. Our previous CMS was buggy, complicated and fixed to the features initially developed for our website. But Xperience by Kentico offers us so much more : changes are easy to make and intuitive, AI and personalization features offer endless flexibility so we can craft unique experience to our customers through an integrated email platform and personalized content, and the ability to add/remove features as we grow."
Frequently asked questions
Upgrading from Kentico Xperience 13 to Xperience by Kentico gives teams a unified, AI-powered digital experience platform built to support stronger strategy, faster execution, and long-term growth. Benefits include embedded AI, advanced multichannel content management, SaaS architecture, improved marketing agility, and tools like the AIRA Agentic Marketing Suite to help teams work more efficiently and improve ROI.
Businesses should upgrade from Kentico Xperience 13 to Xperience by Kentico to move beyond a standard platform refresh and gain a more strategic foundation for growth. The platform brings together digital marketing, content, customer journeys, and AI-powered support in one place, helping teams reduce manual work, improve collaboration, and act faster on opportunities.
Learn more about migration.
Ready to upgrade?
Upgrading to Xperience by Kentico has never been easier.
Faster execution, stronger customer experiences and greater return on your digital investment.
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MORE THAN JUST A PLATFORM UPGRADE
Make every idea go further.
- Create content faster, with AI tools that produce high quality content while keeping messaging consistent.
- Make marketing decisions based on AI-driven recommendations that surface opportunities to improve results.
- Deliver relevant experiences using personalization tools to tailor content based on audience behavior.
- Launch and adapt faster with streamlined workflows enabling teams to move from idea to execution.
Scale while you grow
Scale output without scaling effort. Manage and reuse content across channels with a centralized Content Hub.
Creative freedom
Give marketers more independence. Low-code/no-code tools enable teams to launch experiences without constant developer support.
Build in AI on demand
Work smarter with built-in AI. Execute tasks, generate insights, and optimize campaigns without switching between tools.
Scale while you grow
Scale output without scaling effort. Manage and reuse content across channels with a centralized Content Hub.
Creative freedom
Give marketers more independence. Low-code/no-code tools enable teams to launch experiences without constant developer support.
Build in AI on demand
Work smarter with built-in AI. Execute tasks, generate insights, and optimize campaigns without switching between tools.