Marketing teams are under constant pressure to move faster with every campaign. Artificial intelligence is increasingly playing a central role in how teams meet these new expectations, helping marketers shape how campaigns are built, how content is optimized, and how fast ideas get results. But to truly benefit from AI, it needs to be built into the platform that marketers use every day. And with the advancement of agentic AI embedded in Xperience by Kentico, a new world of possibilities have opened up for marketers.
Key Takeaways
- Upgrading to Xperience by Kentico unlocks built-in AI capabilities not available in Kentico Xperience 13 and older platforms.
- Native tools like AIRA speed content creation, refinement, translation, and brand-aligned messaging inside the CMS.
- The AIRA Agentic Marketing Suite strengthens SEO, content strategy, and campaign analysis with agentic, action-oriented support.
- KentiCopilot gives developers AI-powered IDE assistance, helping teams improve workflows, scalability, and long-term marketing performance.
Marketers using Xperience by Kentico get content management and digital marketing enhanced with AI features, including the new AIRA Agentic Marketing Suite, directly in the platform. For organizations still running on Kentico Xperience 13 or older versions, a lack of access to built-in AI features will start to create limitations. Over time, that can translate into added complexity created by the need to rely on external AI tools and manual processes to try to stay up to speed.
Upgrading to Xperience by Kentico changes this. With an upgrade, Kentico’s AI capabilities become available within the platform, including AIRA features, the AIRA Agentic Marketing Suite, and KentiCopilot. Explore why now is the right time to upgrade to get access to built-in AI to future-proof your strategy.
Why Upgrade Now?
Your legacy platform might still be doing its job, and for many marketing teams, that can feel like reason enough to stay put. But over time, familiar systems can begin to limit what’s possible. Recent studies have reinforced what many teams already know: working with AI accelerates productivity. Stanford and MIT found that introducing agentic AI to workflows reduces the time it takes to complete a task by 65-85%.
But using AI tools on their own isn’t enough. Without unification within your DXP, time is lost piecing together insights and switching between tools, slowing campaigns and making it harder to see the full picture. Older platforms lack built-in AI, limiting your ability to access the full convenience and clarity offered by AI embedded into your platform; demanding more workarounds to create high-quality experiences with disconnected tools.
An upgrade helps ensure your platform comes with a foundation that supports the latest technologies and features, making it easier for your team to adopt capabilities like agentic AI when the time is right.
The sooner your team decides to upgrade, the sooner you gain peace of mind knowing your technology will continue to support your goals, now and into the future.
A Key Benefit for Upgrading: Access to Built-in AI
Upgrading to Xperience by Kentico gives your team access to major AI capabilities that add a layer of assistance to nearly every part of your digital experience, from development to content creation. Rather than introducing another disconnected tool, Xperience by Kentico’s native AI is built directly into the platform; helping your team work more efficiently and access data-driven insights within the same interface.
Xperience by Kentico’s native AI includes AIRA , the recently launched AIRA Agentic Marketing Suite, and KentiCopilot; each designed to bring intelligent support across marketing and development tasks.
Introducing the AIRA Agentic Marketing Suite
Upgrading to Xperience by Kentico gives teams access to AI-powered tools built directly into the platform, helping marketers and developers work more efficiently and maintain momentum as content demands grow.
- AIRA provides AI-assisted support to help teams create, manage, and optimize content more efficiently.
- AIRA Agentic Marketing Suite (AMS)introduces agentic AI capabilities, including tools like the Content Strategist agent, which helps teams align content with strategy, voice, tone, and audience needs.
- KentiCopilot gives developers AI-powered assistance directly in the IDE, with context-aware guidance that helps accelerate projects and improve quality.
Together, these built-in AI capabilities save marketers and developers time by reducing manual processes and eliminate the need for any external AI tools. Instead, teams can work within a unified platform designed with context-aware AI that can support faster decisions and greater consistency.
For organizations looking ahead, upgrading to Xperience by Kentico helps lay the foundation for stronger long-term performance with built-in AI insights and improved efficiency.
Future-ready Marketing Starts with the Right Foundation
According to a study conducted by PwC, 73% of respondents reported that agentic AI gave them a competitive advantage, boosting productivity and finding new, data-driven insights. Taking on an upgrade and moving on from a familiar legacy platform may seem intimidating to your team, but upgrading has a long-term impact that sets you up for measurable gains .
The result is improved clarity, stronger performance, and a platform that helps your team make a greater impact; powered by the AI capabilities built directly into Xperience by Kentico.
With intelligence embedded across content, data, and automation, Xperience by Kentico empowers your teams to work more efficiently, make smarter decisions, and continuously refine the digital experiences that move your business forward.