What’s new in AIRA: Your AI Marketing Agent Just Got Smarter
Key Takeaways
- AIRA’s latest updates help marketers move faster with stronger in-platform support, quicker translations, and more actionable journey insights inside Xperience by Kentico.
- New capabilities expand AIRA from content assistance into conversational guidance, multilingual page creation, image variant management, and real-time campaign optimization.
- Together, these enhancements make AIRA a more practical AI assistant for marketing teams, with secure, context-aware help built around everyday execution.
AI helps marketers do more with less. That’s why we’ve expanded AIRA’s capabilities to help marketing teams using Xperience by Kentico get even better results. With the latest updates, AIRA takes another step forward: improving support, accelerating translations, and enhancing customer journeys. These updates continue AIRA's evolution by addressing real user needs, ensuring that AIRA is equipped to solve actual problems marketers face.
Previously, AIRA was equipped to complete tasks like auto-tagging, email writing, relevant content recommendations, and more. These capabilities serve as a strong foundation for AIRA’s new updates, offering marketers a truly comprehensive AI marketing assistant that can handle a wide variety of requests. The latest updates enable AIRA to go above and beyond by helping with tasks that require precision—like image formatting and translations—giving marketers reliable support for nearly everything. Here’s what’s new (and coming soon) to AIRA.
How AIRA Simplifies Content Creation Inside Xperience by Kentico
See how AIRA simplifies everyday content tasks.
How AIRA helps marketers
AIRA is built into Xperience by Kentico, giving you powerful insights and assistance based on context. AIRA works with your real data, helping you reach customers faster and with less effort. It can even fine-tune your copy with tone and structure suggestions before it goes live.
Supported with enterprise grade security, AIRA protects your data and guarantees your information is never used for model training.
AIRA can create and personalize content, optimize graphics, design web and email experiences, and automate routine tasks. It can also highlight what works and recommends improvements, helping marketers plan and launch campaigns more efficiently. The AIRA Companion App adds extra convenience, helping on the go.
AIRA already streamlines countless marketing workflows, and we’re rolling out even more updates to make your job easier.
From instant translations and image variants to conversational answers, real-time journey insights, instant product guidance, smart tagging, and campaign ideas, everything is now at your fingertips with AIRA's superpowers.
1. A conversational UI
AIRA offers a conversational UI thatis meant to feel like talking to a colleague. Ask questions, get product guidance, request content ideas, get feedback, and get responses written in clear, familiar language.
AIRA doesn't guess; it relies on documentation and Xperience by Kentico’s actual functions. AIRA can share documentation links if you’d like more details or make quick suggestions to improve clarity and style. Your previous conversations are saved so you can quickly go back and reference past information in a couple of clicks.
2. Fast, AI-powered translations
Reach any audience without language barriers. Since it works natively inside Kentico, automatic translations are supported right out of the box. Configure your target language variants, and AIRA will handle the rest. After configuration, AIRA can quickly translate entire pages into your selected language variants.
You can also guide AIRA on how to handle specific words and phrases, including the option to leave them untranslated. This is useful for teams that need to keep, for example, product names, brands, or features in their original language
3. Customer Journey Insights with AIRA
AIRA is able to work with your customer journey to analyze insights and gather relevant feedback. You can get information about which contact groups are actively progressing through each stage of a journey, see which audience segments are performing well (and which ones are not), and see drop-off points.
AIRA makes it easier to analyze your customer journeys, with options to summarize key findings so you can see the full picture instantaneously. Real-time performance insights are also available through AIRA to help sharpen campaigns on the spot without switching to other digital marketing tools.
4. Create image variants with AIRA
AIRA Image Variants have been enhanced with improved usability and scalability in the latest update. Scaling variants can now be defined using one dimension, allowing images to conveniently scale up or down automatically without cropping.
This update will help simplify the setup process and create consistent image formatting for all of your assets, from product photos to campaign graphics for your website.
Future-facing roadmap value
AIRA is a continually evolving agent designed to grow alongside your digital strategy. With new capabilities actively in development, AIRA ensures you stay ahead of the curve with the latest in AI-powered marketing and digital experience management.
Learn more about AIRA and discover how AI-supported features can help you reach your marketing goals at lightning speed.
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