Meet the AIRA Agentic Marketing Suite

New channels, formats, tools, and technologies continuously unlock fresh possibilities. Personalization, experimentation, and always-on optimization are no longer “nice to have;” they’re expected. Yet despite this explosion of opportunity, execution hasn’t kept up. Ideas pile up. Roadmaps grow longer. And the gap between what marketing teams want to do and what they can realistically deliver keeps widening.

Marketers aren’t short on creativity or ambition. They’re blocked by friction. That’s the modern marketing paradox. This is especially challenging for small and mid-sized teams, where marketers are often expected to cover multiple specialized disciplines, content strategy, campaign management, SEO & GEO, and customer journey design at once. 

This leads to constant context switching, resulting in: 

• Time-to-market drags, as campaigns wait on handoffs, reviews, and alignment
• Testing and experimentation stall, limiting learning and performance gains
• Marketers spend their energy orchestrating work instead of creating, optimizing, and innovating

The problem isn’t a lack of ideas. It’s the inability to execute them efficiently. 

From Strategy to Launch, Faster with Agentic Marketing 

This is exactly the challenge Kentico set out to solve with the AIRA Agentic Marketing Suite. By significantly extending AIRA’s AI capabilities, the suite introduces a new way of working in which marketers collaborate with specialized AI agents that actively move work forward, rather than just assisting passively.  

These are not generic AI helpers or yet another external tool to manage. AIRA’s agents serve as true extensions of the team. They augment expertise, reduce friction between disciplines, and enable marketers to move from idea to execution without the usual bottlenecks.  

With the AIRA Agentic Marketing Suite, you get: 

• A suite of specialized AI marketing agents
• AI built directly into Xperience by Kentico
• Quick access to agents via AIRA Chat within the product UI

No switching between apps. No lost context. No disconnected workflows. Marketers simply describe what they need, in natural language, through AIRA Chat and the right virtual teammate gets to work. 

One Orchestrator, Many Specialists 

At the center of the experience is AIRA, also serving as the orchestrating agent. AIRA listens, asks clarifying questions as needed, and understands the marketer’s intent. From there it determines whether the task can be handled directly, or whether a specialized agent is needed, and then coordinates the work. 

The first agents in the AIRA Agentic Marketing Suite are: 

• Content Strategist: helps teams scale high-quality content by auditing structure, taxonomy, and brand compliance, and producing clear, reusable guidance for better content governance
• Customer Journey Optimization Specialist: identifies weak points in customer journeys and provides clear, actionable recommendations to improve performance and conversion.

The agents are focused on content, campaigns, and analytics. More will be released in regular cadences in the coming months. This isn’t about replacing marketers or expanding teams, it’s about closing the gap between ideas and execution, so teams can focus on higher-value, creative, and strategic work. 

Built for Execution, Governance, and Scale

To help marketers execute faster with clarity and confidence, the AIRA Agentic Marketing Suite is built to act inside the platform. 

Here’s how embedded agents, governed execution, and a unified experience make that possible. 

From Tools to Teammates

The shift is subtle, but powerful. Instead of expanding the team, and managing a growing stack of tools, marketers gain access to AI teammates. Instead of juggling tasks across roles, they collaborate with specialized agents that help them move faster, without adding extra overhead nor sacrificing quality. This is how marketers achieve more with existing teams and budgets. 

Build Faster, Market Smarter, Dream Bigger

The AIRA Agentic Marketing Suite is a natural extension of Kentico’s long-term focus on marketer efficiency and experience. These agentic capabilities are not experimental. They are productized, governed, and designed for real-world marketing workflows, from small teams to complex, enterprise environments. 

Ready to Meet Your New Virtual Marketing Team?

Agentic marketing is here, and it’s built into Xperience by Kentico. 

• Learn more about AIRA Agentic Marketing Suite
• Learn more about AIRA

Kentico isn’t just adding AI features. It’s rethinking how marketing work gets done. The future of marketing execution isn’t about working harder. It’s about working smarter with the right agents by your side.