Miroslav Jirku
Director of Product Marketing | B2B Marketing Strategy, Messaging & Positioning, Digital Experience Platforms
Miroslav Jirků leads product marketing at Kentico, owning the messaging, positioning, and thought leadership strategy that brings Xperience by Kentico's Digital Experience Platform to market.
He brings over 15 years of marketing leadership to the role, with a career built across some of the most recognisable names in global tech: AVAST Software, AVG Technologies, Phonexia, and AnchorFree. That breadth of experience across freemium distribution, inbound marketing, SEO, campaign management, and go-to-market strategy means he understands how technology products find their audiences at every stage of maturity, from challenger brand to market leader. At Kentico, he applies that accumulated knowledge to the specific challenge of making a complex, enterprise-grade DXP feel necessary, not just capable, to the businesses it serves.
Miroslav writes and speaks on the topics shaping modern B2B marketing: AI in marketing, digital transformation, and content-driven customer engagement. Based in Brno, Czech Republic, he is an advocate for agile marketing methodologies, not as a buzzword, but as a genuine operating principle for teams that need to move fast in a category that does not stand still.
Areas of expertise: Product marketing, B2B marketing strategy, messaging and positioning, go-to-market strategy, thought leadership, inbound marketing, SEO, freemium distribution, AI in marketing, digital transformation
Background: Director of Product Marketing (Kentico) | Marketing leadership at AVAST Software, AVG Technologies, Phonexia, AnchorFree | Based in Brno, Czech Republic
“Impact isn’t about making the loudest noise. It’s about making the right message clear.”
