Miroslav Jirku

Director of Product Marketing | B2B Marketing Strategist | Digital Experience Thought Leader 

As Director of Product Marketing at Kentico, Miroslav Jirků is responsible for messaging, positioning, and thought leadership, ensuring Kentico’s digital experience platform delivers exceptional value to businesses worldwide. With a strong background in B2B marketing, lead generation, and product positioning, he drives impactful go-to-market strategies that bridge the gap between technology and customer needs. 

With over 15 years of experience in marketing leadership, Miroslav has worked with globally recognized tech companies, including AVAST Software, AVG Technologies, Phonexia, and AnchorFree. His expertise spans freemium distribution models, inbound marketing, SEO, and campaign management, making him a key player in accelerating Kentico’s market growth. 

Miroslav is a passionate advocate for agile marketing methodologies, ensuring adaptability in a rapidly evolving industry. His thought leadership articles explore topics such as AI in marketing, digital transformation, and content-driven customer engagement. 

📍 Location: Brno, Czech Republic 
🔗 Connect with Miroslav on LinkedIn: LinkedIn Profile 

Connect with Miroslav to explore B2B marketing strategies, digital transformation, and the future of AI-powered marketing.