Built-in AI. Real marketing impact

AIRA acts as a built-in AI agent in Xperience by Kentico, streamlining daily tasks like drafting and refining copy, proposing headlines, translating content, and suggesting improvements. In addition to text, AIRA also helps with image transformation and optimization. It can automatically tag and classify images, create optimized variants (e.g., for different screen sizes or channels), and support smart cropping. 

Yes, in many ways. AIRA provides Customer Journey insights by analyzing behavior data and identifying weak points in the funnel. For example, it can flag conversion ratio drops between stages, reveal underperforming touchpoints, and suggest next best actions to improve results. It also helps improve campaigns by suggesting subject lines and CTAs and recommending refinements across channels. 

AIRA accelerates localization by automatically translating content into additional languages directly in page widgets or Content Hub items. This empowers marketers to translate pages, widgets, or email content in a matter of seconds, with no need to copy and paste. Marketers can also instruct AIRA to leave specific words and phrases untranslated to avoid translating product names, brands, or features. 

AIRA helps marketers work faster without switching tools, boosting productivity and accelerating time to value (and ROI) by keeping creation, edits, and optimization in one place. 

• Faster time-to-market: Content and campaign work moves quicker with AI drafting, transformation, and optimization. 

• Lower complexity & cost: It’s built-in (provider/model-agnostic), avoiding extra tools and custom integrations. 

• Consistent multichannel output: Reuse and transform content for web, email, and headless while maintaining brand consistency. 

• Higher team productivity: Marketers do more independently, reducing reliance on developers for everyday changes. 

AIRA is the built-in AI layer that powers content creation and refinements, localization, insights, and intelligent visual content management (like automated image tagging, alt-text generation, focal-point detection, and responsive image variants) 

The Agentic Marketing Suite extends AIRA with orchestrated, task-specific AI agents that plan, create, execute, and optimize campaigns end to end; from content strategy and journey optimization to campaign setup, performance analysis, and continuous improvement, all coordinated through AIRA. 

Yes. AIRA allows configuration of tone, style, terminology, and translation rules, so the content it generates always aligns with your brand and product naming standards and audience needs. 

 

AI agents are virtual team members trained to perform specific marketing tasks, such as content strategy, campaign setup, optimization, and analytics. They collaborate behind the scenes to keep your marketing running efficiently and on time.

Yes. AIRA is built on secure Azure infrastructure with enterprise-grade encryption, access controls, and compliance with standards like GDPR and SOC 2. Your data stays protected at all times, no exceptions.