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Kentico digital platform for associations building stronger member connections through personalized digital experiences

Build stronger member connections with a smarter digital platform

Engage and grow your membership with personalized digital experiences that keep members inspired and involved.

Deliver personalized member experiences

Drive engagement and retention with data-driven personalization. Kentico's tools like Customer Journeys, member tracking, and AI-optimized content powered by AIRA help you tailor every message and touchpoint so members feel seen across every channel.

Grow awareness and expand your reach

Attract new members and strengthen your community presence with intuitive marketing automation. Kentico makes it easy to deploy targeted campaigns, while the AIRA Agentic Marketing Suite handles brand checks and optimization, so even small teams can make a big impact.

Boost loyalty and long-term value

Simplify membership management and elevate the member experience with self-service portals and exclusive content. Xperience by Kentico empowers associations to build lasting relationships that keep members engaged, renewing, and advocating for your mission.
Xperience by Kentico multichannel delivery showing content reaching audiences across web, mobile, and email

A platform that helps customers find exactly what they’re looking for

In a crowded digital landscape, standing out means delivering consistent, personalized content that keeps members interested and involved, and that they can find through search engines and AI tools. Xperience by Kentico helps associations connect with members through a unified, user-friendly platform, giving marketers full control over content and campaigns, with built-in SEO and GEO recommendations from AIRA to boost visibility. 

Xperience by Kentico scalable hybrid headless architecture supporting growth from launch to enterprise scale

Expand member engagement with less effort

Built for how associations work today, Xperience by Kentico now brings the AIRA Agentic Marketing Suite right into your platform. AI teammates help small and large teams plan, create, and optimize content and campaigns faster and at the same scale, while member-focused personalization and seamless AMS and CRM integrations turn every interaction into a reason for members to stay. And with AI-supported development through KentiCopilot, your developers can build and deliver new experiences faster, too. 

Trusted by the world’s leading brands.

Action Cancer
AEM
American Psychiatric Association
Canadian Red Cross
ECA
Elementary Teachers Federation of Ontario
Law Society of British Colombia
National Autistic Society

286% increase in conversions

After migrating to Kentico, The Kids' Cancer Project strengthened their contribution to medical research and funding. Enhanced operational efficiency and user engagement continue to support their mission. 

discover story
Sabrina Silveira, Marketing Manager at Ontario Veterinary Medical Association
Sabrina Silveria
Communications and Digital Content Specialist
Ontario Veterinary Medical Association

"We’re really happy with our new website. It looks great, it’s easy to navigate, and provides an improved user experience for our members! Content editing is much faster, intuitive, and the custom classified section has dramatically improved efficiencies for our team."

Customer stories

Your success is our mission

Associations worldwide are creating more connected, engaging member experiences with Kentico simplifying their tech stack, improving efficiency, innovating with AIRA, and growing ROI. Explore their stories and see how you can achieve the same.

Explore customer stories
31%
increase in event counts
12.4%
decrease in bounce rate
5+
customized features

OVMA's migration helped improve user experiences for members and content editors

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22%
increase in engagement time per user
11.5%
increase in unique active users
6.8%
increase in page views

WTTC enhanced their user experiences after migrating to Xperience by Kentico

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26%
increase in page views
27%
increase in users
29%
increase in sessions

This upgrade led to increased engagement and effortless content updates for Action Cancer

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44%
increase in Silktide score for WCAG 2.2 compliance
22%
increase in average engagement time per session
10%
increase in returning users

Anglicare WA's migration to Xperience by Kentico increases community engagement

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10-Step Guide for Maximizing Member Engagement for Associations — Kentico ebook cover

10-step guide for maximizing member engagement for associations

Build a stronger, more connected community with our 10-step guide for associations. Learn practical ways to overcome engagement challenges, activate your members, and grow your organization through a content-first strategy. 

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We’re making life easier

With efficient workflows and connected digital experiences.

Multichannel

Reach your audience across touchpoints with seamless experiences.
AIRA

Use AIRA, our native AI feature, to create smarter marketing campaigns.
Personalization

Create personalized experiences that boost engagement and conversions.
Commerce

Sell more with a platform that combines content, marketing, and commerce.
Customer Journeys

Map your customer journeys and optimize with data-backed insights.
Marketing Automation

Automate tasks for more efficient campaigns and streamlined workflows.
Multilingual

Effortlessly connect with your international audience.
Scalability

Adapt to your needs and expand your channels as you grow.
Extensibility

Configure it your way with a flexible foundation.
Reusability

Accelerate development with a modular approach and reusable components.
Security

Get built-in security, encrypted data, and safe deployment tools by design.
Integrations

Use easy integrations to streamline data and customize capabilities.
Innovative tools

Build immersive ecosystems by incorporating AI, AR, and IoT.
Deployment flexibility

Get the option to deploy with fully managed SaaS or on-premise. 
Up to date

Monthly releases and built-in upgrade tools keep your digital experience up-to-date.
Modern tech stack

Built on .NET, Xperience by Kentico fits right into your existing dev stack.

Frequently asked questions

Associations need more than a basic CMS to manage websites effectively. A digital experience platform (DXP) like Xperience by Kentico combines content management, personalization, and event management in one hub. This shift matters because only 51% of associations rate their value proposition as compelling, and those with stronger digital platforms are more likely to grow membership and renewals. (msae.org)
Engagement improves when members receive relevant, timely communication. Many associations still struggle with generic outreach that leads to disengagement. Kentico enables tailored messaging, personalized event promotion, and self-service portals. This is crucial since 47% of associations say lack of engagement is a leading cause of non-renewals. (blog.imis.com)
Essential features include secure member portals, event registration, analytics, personalization, and multi-site management. Bringing these capabilities together on one platform reduces martech complexity and improves efficiency, giving associations the tools to deliver consistent and engaging experiences.
Retention requires consistent communication and a strong sense of community. Associations that fail to provide personalized experiences or opportunities to connect risk losing members. Benchmarking shows that 32% of associations increased retention rates in 2025, while 43% held them steady. (blog.imis.com) Kentico helps by enabling automated renewals, exclusive content, and digital communities that build loyalty. The Ontario Veterinary Medical Association, for example, reported a 31% increase in event registrations after adopting Kentico. 
Yes. Associations often rely on AMS, CRMs, or event management tools. Kentico’s flexible architecture supports integration with these systems, allowing for seamless event registration and membership management. This ensures members can access everything from one digital hub without friction.
Common ROI measures include renewal rates, event registrations, engagement with digital content, and revenue growth. The Ontario Veterinary Medical Association’s 31% growth in event registrations is one example of measurable impact. More broadly, 75% of associations either increased or maintained retention rates year over year, showing how digital investments tie to organizational outcomes. (blog.imis.com)
Automation reduces manual tasks like reminders, renewals, and event promotions. Kentico’s automation engine lets non-technical staff build workflows that save time and improve outreach. This is especially important for associations with small teams, where efficiency directly impacts member satisfaction.
Yes. Members expect relevant, consumer-grade experiences online. Associations that fail to personalize risk irrelevance. In fact, associations that create content tailored to segments score 40 points higher in marketing maturity. (info.mightycitizen.com) Kentico supports personalization at scale, delivering targeted events, resources, and calls-to-action that improve satisfaction and retention.
Security is critical for associations handling sensitive member data. Kentico provides enterprise-grade protection with ISO 27001 and SOC 2 certification, along with GDPR compliance tools. This ensures associations can build trust while protecting member information.
A CMS can handle publishing, but most associations need more. A DXP unifies content, events, marketing, and analytics in one place. This prevents the fragmented, siloed digital experiences that drive members away. Kentico’s DXP allows associations to move from simply managing content to creating complete digital ecosystems that scale with their members’ needs.
Associations can use AI to optimize content, campaigns, and member journeys without adding staff. Kentico's AIRA Agentic Marketing Suite reviews pages for both traditional search and AI-driven discovery, analyzes member journeys to spot friction points, and delivers instant recommendations to fix them. AIRA also helps teams create structured campaign briefs, track campaign performance, and apply what works to future campaigns. Its Content Strategist agent keeps every page aligned with your brand's voice and messaging, so even small association teams can produce more content while keeping it consistent and on brand. 
Associations can improve visibility in AI search by structuring content so AI tools can easily read, understand, and cite it. As more people turn to tools like ChatGPT and Google AI Overviews for answers, content that isn't optimized for AI discovery risks being overlooked. Kentico's AIRA Agentic Marketing Suite reviews any page on demand and delivers actionable recommendations based on both SEO best practices and AI readability standards. It also identifies optimization gaps across your entire site, helping associations rank higher and reach more prospective members. 

Try Kentico

Beat the competition and start delivering results with the only digital experience platform that combines advanced capabilities, a short time to value, and ease of use.

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