OVMA’s existing site was built over a decade ago using a proprietary CMS. It was outdated, hindering user experience and accessibility, and had become increasingly difficult to manage and maintain. The site structure made it difficult for users to locate important material, as content was often buried and its layout was rigid and text-heavy. 

The main menu was cluttered with a mix of gated and non-gated pages, causing confusion and frustrations when users were directed to an external site for member login. 

The classifieds section, a major revenue source for the association, required multiple emails back and forth with prospective advertisers. 

Additionally, news and events were not clearly distinguished, and critical documents for members were dispersed through emails rather than being centralized in a resource library. Over time, the extensive menu system only contributed to further disorganization. 

Project goals included: 

• Reimagining the information architecture 

• Enhancing user experience 

• Making the website easy to update and manage 

• Creating members-only portal to house members-only content 

• Improving admin features of the locums bank and classified sections 

The obvious solution was Kentico. 

The OVMA project launched on April 8, 2024 and has already received overwhelmingly positive reviews from both the members it serves and the team managing the platform.

Thanks to Kentico, Inobital were able to deliver all required aspects of the new site and leverage the platform to build custom modules tailored to OVMA’s specific needs.

Key highlights include:

• Greater control for content editors using Kentico’s easy-to-use Page Builder

• Drag-and-drop widgets that simplify content management and page creation

• Structured content combined with flexible widgets to support customizable layouts

• Organized content structure for repeated page types, with no additional setup required

The website has not only met OVMA’s expectations, but far exceeded them.