Anglicare WA

Anglicare WA saw an opportunity to enhance their website’s performance, but first needed clarity on what was limiting engagement and retention. Before the rebuild, ALYKA led a comprehensive User Research project to pinpoint the drivers behind the current experience. Through data analysis and stakeholder consultation, several improvement areas emerged: clearer service information, more intuitive navigation, more consistent content, and a smoother digital experience to make everyday updates easier for staff.

The discovery phase also highlighted opportunities to improve access and content agility within their existing Sitecore setup. Adding users often meant additional licences, affecting how widely the platform could be used. Fixed page layouts meant many structural changes benefited from developer involvement, slowing iteration. These insights helped shape the move to Xperience by Kentico, providing a more flexible foundation for ongoing improvement.

ALYKA approached the project with a research-led strategy, using user insights to shape the new information architecture, design system, and technical implementation. With a clear understanding of user needs, the team migrated Anglicare WA from Sitecore to Xperience by Kentico, delivering a more flexible, scalable, and cost-effective platform. 

Unlike their previous CMS's user-based licensing model, Xperience by Kentico enables unlimited editors with role-based access control, allowing Anglicare WA to scale their content team without additional licence costs. Low-code tools and flexible content architecture give the team greater control over layouts and updates, freeing developers to focus on innovation rather than routine support. 

Favorite new site features: 

• A centralized Content Hub with defined workspaces and granular permissions, allowing teams to separate content by service area while maintaining governance and compliance. 

• A structured Services Directory with advanced search filters, enabling users to find relevant support by service type and location, with dynamic pages generated automatically. 

• A statewide service override function that eliminates manual duplication when services are available across multiple locations. 

• An accessibility-first design system embedded into the front-end experience from the outset. 

The hybrid headless architecture allows content to be updated once and deployed across multiple pages and channels, reducing errors and ensuring consistency across the site. 

Xperience by Kentico provided Anglicare WA with the flexibility, governance, and security needed to support a large not-for-profit operating across multiple service areas. Its hybrid headless architecture combines structured content modelling with flexible delivery, creating a strong technical foundation for accessibility and performance. 

Out-of-the-box features include: 

• Content Hub 

• Workspaces and role-based permissions 

• Built-in versioning and workflow management 

• Hybrid headless content delivery 

• Enterprise-grade security and compliance (ISO 27001, SOC 2 Type II, GDPR compliance) 

• Built-in security hardening and protection against XSS, SQL injection, CSRF, and DDoS attacks 

Custom-developed features include: 

• A structured Services Directory with dynamic service-location page generation 

• Advanced search filters for improved discoverability 

• Statewide service override functionality 

• A tailored governance framework aligned to contractual obligations 

By combining enterprise security, compliance management, and scalable content tools, Xperience by Kentico transformed Anglicare WA’s website into a secure, user-friendly, and future-ready digital asset. 

Following the July 2025 launch, the new website delivered measurable improvements in both accessibility and engagement. The site achieved a 92% Silktide score for WCAG 2.2 compliance, a significant increase from 44% on the previous site, and is compliant with WCAG 2.0 Level A standards. Comparing August 2025 performance to the same period in 2024, engagement metrics also showed strong growth, indicating that users are finding relevant services more easily and interacting more deeply with content. 

• 92% Silktide score for WCAG 2.2 compliance (up from 44%) 

• 30.15% increase in average engagement time per session 

• 9.21% increase in returning users 

With a strong foundation now in place, Anglicare WA will continue evolving the website as a core digital asset through its ongoing partnership with ALYKA. The team plans to further enhance functionality, optimise user experiences, and expand digital capabilities to better support communities across Western Australia. Building on the progress already achieved, they are confident in the roadmap ahead and committed to continuous improvement.