How did a migration lead to a major increase in donations for The Kids’ Cancer Project?
Technical snapshot
- Page Builder
- Form Builder
- Content Hub
- Lucene Search integration
- Website consolidation
A digital experience designed to support life-changing work
The Kids' Cancer Project recognized that their website was a critical tool for reaching their audience and driving their mission forward. They needed a robust and flexible platform that could clearly communicate their cause, inspire action, and offer a seamless experience for donors and supporters alike, all while supporting their evolving needs and future growth.
To achieve this, they sought out a digital partner capable of delivering a comprehensive solution that would elevate their online presence and improve user engagement. They turned to DDSN Interactive, a renowned full-service digital agency with over two decades of experience serving clients across Australia's eastern coast.
The primary objectives of the project were to enhance public awareness of the charity’s role in funding cancer research, implement a brand update, and ensure the website was on the latest technology.
Kentico was selected as the ideal platform for The Kids' Cancer Project website due to its robust features, flexibility, and scalability. DDSN, with their extensive Kentico expertise, recognized that the platform aligned perfectly with the project's requirements. In May 2024, they successfully migrated and redesigned the website.
Kentico helped achieve the project’s goals by enabling:
- Out-of-the-box widgets and modules DDSN-built custom feature extensions
- Seamless migration without loss of functionality
- Implementation of a donation portal with purchasable digital tokens Integration with third-party systems like Raisely
- Creation of a highly customized and engaging user experience
DDSN approached the project with a phased strategy. After conducting in-depth workshops to define the charity’s goals, they focused on migrating the site while preserving all existing functionalities. The new brand update, featuring refreshed colors, fonts, and digital characters, was then integrated, maintaining the core identity of the organization.
The Kids’ Cancer Project selected Kentico for its flexibility and ability to support complex, donation-driven digital experiences. The platform enabled enhanced their digital commerce functionality, a detailed donation portal with purchasable digital tokens, and seamless integration with PayPal, Stripe, and Raisely for streamlined donation processing. Custom widgets also allowed for more dynamic and engaging content across the site.
The rebuild helped modernize The Kids’ Cancer Project’s online presence while improving user engagement and donation capabilities, even with the challenges of complex data migration and third-party integrations.
Custom-built components and features included:
- Enhanced ecommerce functionality
- A donation portal with purchasable digital tokens
- Integration with PayPal, Stripe, and Raisely
- Custom widgets for dynamic content presentation
- DDSN used the Leaping Llamas Extension to support faster migrations and complex branding needs
The results following the launch speak for themselves. With a more intuitive donation experience, improved performance, and streamlined payment processing, The Kids’ Cancer Project saw a measurable uplift in both engagement and giving. The new platform not only made it easier for supporters to donate, but also encouraged higher-value contributions and stronger conversion across key donation journeys.
Statistics
- 63% increase in average donation amount
- 286% increase in conversions
The introduction of a dedicated donation portal and expanded ecommerce functionality made it easier for supporters to engage and contribute, while improved tracking through UTM-enabled storefront reports gave the team clearer visibility into campaign performance and revenue impact. These insights support more informed decisions across email and digital advertising efforts. The strength of the new experience was evident early on, with a significant donation from a first-time supporter arriving just one week after launch, setting a strong foundation for continued refinement and future enhancements.
DDSN Interactive
HQ
Level
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Gold partner
Qualifications
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Hosting partner
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Accelerator expert
Competencies
- Content Strategy
- Digital Commerce
- Digital Marketing
- Integration and Customization
- Intranet/Extranet
