Comply reliably with GDPR and other data protection regulations
Leverage all valuable customer information to the maximum across the entire platform with a well-handled, transparent consent management system. With Kentico Xperience, you can rest assured knowing that your website is always compliant even with the strictest data protection regulations, including GDPR, PII or CCPA. The unified, fully integrated system lets you handle the right to access your visitors’ data as well as their right to have their data forgotten effortlessly. Stay on top of all consents and handle delicate data elegantly.
Put people at the centre of the relationship
Reliable consent management should be the top priority for every company. With Kentico Xperience, you can always be sure you only communicate with customers who gave you consent to do so, and that their data is secure and protected. The easy-to-use and simple-to-navigate Data protection app helps you maintain control over your customer data with absolute reliability, helping you build confidence, trust, and a strong reputation.
Have your data under control
Need to double-check or present who gave you what kind of consent? With the Data protection app, you’re always able to access or export the specific data collected across the whole digital experience platform in a well-arranged form without needing to integrate any third-party tool. The collected data is mapped by email address and can be accessed by dedicated administrators to see exact consents given by specific visitors.
Manage consents with ease and flexibility
Create and leverage as many types of consent as needed, even for the most specific scenarios (e.g., for individual Contact Groups), and always keep them up to date and transparent. With the fully integrated, comprehensive consent management tool, your visitors can give you separate permissions for individual newsletters, specific types of marketing activities, and beyond, which encourages them to use your services and products. Create and implement new versions of consent to match any new legal requirements intuitively, while archiving their history, and have a list over specific customers’ consents to hand whenever needed.
Stay properly compliant all along
We appreciate how important it is for our customers to be able to access their data whenever they need to, and update the consent given. Therefore, the entire Kentico Xperience Data protection app is built following the logic of the GDPR regulations, while allowing you to handle all the necessary actions in just a few clicks.
Simple data portability.
Kentico Xperience provides personal data in a machine-readable format and the user-friendly interface allows for any chosen personal information to be exported and imported to another system with just a few clicks. It can also be solved through a pre-prepared API to save time and effort for developers.
Handle the right to access.
Deal with data protection rights such as the right to access, as required by GDPR and other international data regulations. With the ability to access all data from one point, you no longer need to worry about the difficult and lengthy process of gathering data from different sources.
Handle the right to be forgotten.
Respond to demands for personal data deletion from your visitors with ease. With Kentico Xperience, you can selectively delete relevant data and comply with the strict deadlines imposed by GDPR and other international data protection regulations.
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Key customer data platform features
Contact Management
Activity Tracking
Discover how your visitors and customers interact with content on your website, email, or online store.
Segmentation
Segment contacts using a full range of collected data and leverage segments in all your digital initiatives.
Lead Scoring
Create lead scoring rules that combine demographics and behaviors to qualify your prospective clients automatically.
Personas
Define personas, monitor how they perform over time, and give visitors a personalized experience across channels.