A focus on the future
As keen contributors towards a digital, more efficient, more sustainable future, the Comet Group has 1,400 employees across its 15 locations worldwide. They focus on two core technologies: radio frequency technology (which powers the production of microchips and touchscreens) and X-ray technology and computed tomography, (which are important foundations of non-destructive testing).
The primary requirements for the new website were to make it robust, simple to maintain, enabling of future extensions, and adaptable to an ever-evolving exceptional user experience. The firm enlisted international user agency Emakina to build their vision.
Comet’s old website didn’t align with its strategy of a digital and agile future, nor could it keep up with steadily evolving user requirements. Moreover, maintenance and content management were complex and time consuming.
The company needed excellent website performance and seamless integration with important third-party tools like Salesforce and digital asset management system Bynder. They also wanted to leverage marketing automation capabilities.
As both Comet and Emakina had enjoyed success with the Kentico Xperience platform in the past, it was the obvious choice for this project, especially as they wanted MVC performance and required features that support data-driven marketing strategies.
The team in Comet Group knew they wanted a modern and clean design that would help infuse their corporate identity into the new website.
Emakina built Comet’s new website in Kentico Xperience, leveraging leaner MVC script bundle size and overall request/response sizes to enhance website performance. By decreasing the number of widgets used, the team was able to reduce backend complexity, which in turn accelerated content management workflows.
It is now possible for Comet’s digital team to easily create, edit, and personalize content. They’re able to set up email campaigns and support lead-generation activities through marketing automation, A/B testing, and sophisticated web analytics.
With a focus on smooth collaboration and agile project management methods, the team was able to go live with the new website in just six months.
In this successful project, Kentico Xperience brings all the Comet’s ideas and concepts to life, enabling them to embrace and express their digital future with a website that is easy to maintain and adapts to future needs.
Easier content management supported the digital team in creating more compelling content, including videos, and smart personalization tools helped them become more relevant.
The cleaner code and metadata meant that SEO was also improved, with organic traffic overtaking direct as the main source, which also helped almost halve bounce rate.
Xperience’s flexible framework gave the team more freedom and control in building a well-tailored website. Also, it allows for adding new features and creating interfaces for new tools to ensure that no matter how user needs develop in the future, Comet is always ready.
The next phase of the project is to leverage Kentico Xperience’s built-in connectors and the Integration Bus to seamlessly integrate the website with Salesforce and Bynder.
The client says:
Global Digital Communications Manager, Comet Group
Telma Matos, Global Digital Communications Manager, Comet Group:
“Kentico and Comet is probably a love story, as we have actually been using the platform for many years. The benefit that Kentico Xperience has is that they can evolve over time. That's why we stick with them.”
Projects by partner
• Site of the Year Global Winner
In just six months the website was created, and it already showed its first successes just a few weeks after its launch. Among other things, the number of contact requests doubled, and the time users spend on the website also increased.
Dec 21, 2020
• Top 10 of the Month
Building a state-of-the-art futureproof website for a leading tech company: Comet Group's strategy is to be an active part of a digital and more efficient future, where resources are used sustainably. The new website developed by Emakina reflects that approach.
Jun 1, 2020
• Site of the Year Finalist 2018
Konica Minolta Europe
Reaching the limits of the TYPO3 based system and especially limits in terms of marketing automation and state-of-the-art user experience, Konica commissioned EMAKINA to relaunch all European websites.
• Site of the Year Winner 2018
Bardahl needed a new fresh website for their B2C customers that would: increase brand awareness through a great new user experience and design; be a go-to-site for technical questions on motor engines; and increase B2C sales through a simplified shopping experience.
• Site of the Year Finalist 2018
IIHF - International Ice Hockey Federation
As an internationally active federation the IIHF placed high value on stability to withstand worldwide traffic and on a new and modern design as well as easy usability for the website relaunch.
We proudly present the relaunch of the fermacell website for 30 countries and 3 brands, EMAKINA CEE was entrusted with. Fermacell, the specialist and pioneer for products and accessories when it comes to timber construction, dry construction or floors is now ready for a new era.
May 2, 2019