Kentico’s digital experience platform makes the list of government-approved e-commerce solutions in the UK Help to Grow: Digital scheme
Brno, CZ & Bedford, NH, July 25, 2022—Today, Kentico announced that its award-winning digital experience platform has been selected as one of the approved technologies in the new e-commerce category of the UK government’s Help to Grow: Digital scheme.
Digital technologies at the heart of business growth
The UK government’s Help to Grow: Digital scheme (part of its Plan for Jobs initiative) aims to help small and medium-sized businesses cut costs, save time, reach new customers and be more competitive through their use of digital technologies.
“...over half of businesses who try to adopt new digital technologies are unsuccessful. Understanding the practical benefits of adopting digital software, and how to choose the right products and use them in a business, are some of the main barriers to successful digital technology investment.” – GOV.UK
The Help to Grow: Digital scheme offers free, impartial information and advice to help companies choose, buy, and adopt the right software for their digital journeys. Its aim is to address three key barriers to successful digital technology investment; namely, not understanding the practical benefits of adopting such software; not feeling confident in choosing the right products or using them to best effect, and the cost of investing in such technologies.
It enables business decision-makers to compare digital technologies from a government-approved shortlist selected with input from industry leaders and independent experts, to determine which software would best meet their specific needs.
The scheme also offers targeted financial support to eligible businesses, with discounts of up to 50% off the cost of approved software (up to a value of £5,000), to help overcome the barrier of expense.
Kentico recognized as an official Help to Grow: Digital technology
Today marked the opening of the Help to Grow: Digital e-commerce category and after a vigorous selection process, Kentico is one of the few e-commerce solutions to make the approved shortlist of digital technologies that boosts the digital power of its customers’ online commerce activities.
“We are honored that our digital experience platform is recognized as an approved technology by the UK government for the Help to Grow: Digital scheme. This recognition is a great testament to our product and services.” – Dominik Pinter, CEO of Kentico.
Winning Kentico e-commerce capabilities for small and medium-sized businesses
Kentico’s digital experience platform is designed to help companies create, manage, and optimize their online presence across websites, e-commerce sites, mobile sites and apps. It enables users to customize and personalize every part of the digital commerce experience to boost conversion rates, enlarge basket sizes, and encourage loyalty through:
- Robust Product Information Management features with which to create beautiful product pages with rich interactions, imagery, videos, and technical specifications
- Unlimited product types, allowing the sale of any type of product including electronic products and memberships, even customizable products where customers choose from various options and compound variants
- Discount and promotion tools that enable businesses to set up any kind of discount, gift card or promotion with ease to drive sales and enlarge order sizes
- A friction-free checkout process, thanks to a fully customizable shopping cart, array of payment options, and automated shipping cost calculations
- Customer experience enhancing features, like customizable navigation, advanced filtering and full-text search to help customers find the products they're looking as well as AI-driven product recommendations (powered by Recombee)
- Multisite and multilingual capabilities, helping businesses set up multiple ecommerce stores quickly and efficiently using repurposed content, and localize them with the appropriate language, currency and time zone
- Flexible architecture enabling easy integration of the online store with a business’ existing systems and smooth extensibility using built-in tools or fully-fledged APIs to sync up with other systems and apps.
Kentico’s digital experience platform is designed to help businesses manage all aspects of their online presence from one place and to help them optimize the customer experiences they create across multiple touchpoints. It means that businesses that choose the platform will also be able to leverage its other fully integrated customer experience capabilities, such as content management, multichannel customer data insights, digital marketing features, personalization, in-depth analytics, and productivity-boosting automation tools.
Learn more at kentico.com/help-to-grow
About Kentico
Kentico is the award-winning digital experience platform that combines content management, digital marketing, and commerce. Available on-premises or in the cloud, Kentico is an easy-to-use solution for modern websites. It provides personalized experiences and integrates seamlessly into any technology stack. Kentico empowers companies and brands to increase customer engagement, deliver personalized content to the right audience, and optimize performance to win more clients. Its advanced capabilities, short time to value, and ease of use are backed by market-leading support and a global network of implementation partners.
Established in 2004, Kentico is a technology company headquartered in the Czech Republic with offices in the US, UK, Germany and Australia. Kentico has more than 1,000 digital solution partners and powers over 30,000 websites across 120 countries. Customers using Kentico include Allergan, Ingram Micro, Konica Minolta, Land O’ Lakes, PPG, Red Cross and Williams F1.