Why Kentico Ranks as a G2 Leader in 2026: NPS, Satisfaction Scores, and Competitive Comparisons
Key Takeaways
- Kentico retained its Leader position in the G2 Grid Summer 2026 DXP report, posting a Satisfaction gain of two points.
- An NPS of 73 and a 96% Product Direction rating put Kentico ahead of every major enterprise competitor in the categories that reflect long-term customer trust.
- The AIRA Agentic Marketing Suite now includes four AI agents built natively into Xperience by Kentico: the Content Strategist, Customer Journey Optimization Specialist, SEO and GEO Specialist, and Campaign Manager; a new product feature that resonates according to the results.
- Kentico continues to show that enterprise capability and genuine usability can go hand in hand.
The G2 Grid ® Report for Summer 2026 has been released, and we’re happy to share that Kentico placed again in the Leader’s quadrant with high satisfaction scores. The G2 Grid Report is valuable for markets evaluating platform options, precisely because it reflects real user experiences across categories. The results reinforce that Xperience by Kentico remains one of the most trusted platforms on the market, with a reliable roadmap for marketing teams who need powerful content management and digital marketing tools that are capable of accomplishing what they need in their day-to-day work.
And there's even more to celebrate. Since the launch of the Agentic Marketing Suite in late 2025, the results are already speaking for themselves. The Agentic Marketing Suite takes Xperience by Kentico’s strong foundation even further, opening up exciting new possibilities for marketers with the introduction of four new agents this year. These agents bring marketers the ability to get data-driven campaign insights, SEO and GEO optimization across pages, automated brand alignment, and more capabilities that
Here’s our breakdown of Xperience by Kentico’s position the latest G2 Grid ® Report for Summer 2026.
Why Do Customers Recommend Kentico Over Platforms Like Sitecore and Adobe?
One of the primary signals of quality in the G2 Grid ® Report for Summer 2026 data is how customers answer a basic question: would you recommend this platform to a colleague?
For Kentico, the answer is a strong yes. With a 91% Likelihood to Recommend and a Net Promoter Score (NPS) of 73, Kentico scores above both the category average (62) and key competitors: Adobe at 48 and Sitecore at 52. The NPS is a valuable metric because it is created based on feedback from teams who used these platforms in their marketing or development operations, who know exactly what features are practical for accomplishing goals.
Wondering if you should you choose Kentico over Adobe or Sitecore?If recommendation likelihood and customer loyalty matter to your evaluation, the data points toward Kentico: a 73 NPS versus Adobe's 48 and Sitecore's 52 reflects a difference in the quality of the digital experience. For organizations where long-term user buy-in is as important as feature depth, Kentico is the stronger choice.
| Kentico | Adobe | Sitefinity | Sitecore | Optimizely | |
|---|---|---|---|---|---|
Likelihood to recommend | 91% | 85% | 78% | 86% | 84% |
Right direction | 96% | 85% | 76% | 93% | 71% |
Meet Requirements | 93% | 88% | 83% | 88% | 88% |
Ease of Admin | 90% | 86% | 82% | 81% | 83% |
Ease of Biz | 89% | 87% | 81% | 85% | 80% |
Support | 91% | 84% | 76% | 82% | 80% |
Ease of Setup | 87% | 82% | 75% | 70% | 74% |
Ease of Use | 90% | 82% | 82% | 79% | 85% |
NPS | 73 | 48 | 23 | 52 | 41 |
What Does Kentico's 96% Product Direction Score Mean for Your Investment?
The Product Direction metric can tell marketers a lot about a product if they’re considering upgrading or migrating to a new platform. When customers rate Product Direction this highly, it tells you something important about the relationship between a vendor and its users. It means new features are solving real problems they’re having, with future plans rooted in what customers actually need on a daily basis.
96% of Kentico reviewers report confidence in our product direction. That is the highest score in the category this period, ahead of Sitecore at 93%, Adobe at 85%, Sitefinity at 76%, and Optimizely at 71%.
Our high Product Direction score shows user confidence in Xperience by Kentico’s roadmap and with the expansion of the Agentic AI Marketing Suite this year. With the rise in popularity of AI for marketing teams across industries, the AIRA Agentic Marketing Suite meets demands with added convenience, introducing four new agents built to target and complete specific marketing tasks from directly inside the platform.
Should you choose Kentico over Optimizely or Sitefinity on roadmap confidence? With a Product Direction score well ahead of Optimizely and 20 points ahead of Sitefinity, Kentico offers materially stronger assurance that the platform will evolve in step with your team's needs. If you're making a multi-year investment, that gap in user confidence in the roadmap is a meaningful differentiator.
Does Kentico Have Native AI Tools for Marketing Teams?
Beyond AIRA, Xperience by Kentico's native AI feature, the AIRA Agentic Marketing Suite is a connected set of AI agents, each one targeting a specific area where marketing teams consistently lose time to manual work. Together, they help make marketing faster and more effective for teams of all sizes and capabilities. It's an expansion that's already showing up in the data: Kentico's G2 Grid ® Report for Summer 2026 scores reflect the early impact of a platform that's actively investing in making marketers' lives easier.
Content Strategist
Keep your brand aligned: this agent monitors tone of voice, messaging, and style across your pages and surfaces issues before they impact your site’s performance. Ask the agent for a content review and you'll quickly get back prioritized, actionable feedback.
Customer Journey Optimization Specialist
Instead of waiting for a dedicated optimization project, this agent continuously analyzes your journeys, identifies friction points, and delivers context-aware recommendations for addressing them to make journey optimization proactive.
SEO & GEO Specialist
This agent can review any page and return recommendations based on SEO best practices and GEO standards for AI readability and discoverability. Teams can use the agent to find optimization opportunities across their entire site whenever needed, rather than waiting for an audit.
Campaign Manager
Build structured briefs with AI guidance, connect every asset to your campaign goals, and use AI to see what performed well and carry those insights forward to the next campaign. Over time, each campaign becomes a reference point for improving the next one.
Individually, the four agents tackle different challenges, but together they work toward a common goal: improving marketing processes by reducing the effort spent on manual and repetitive tasks. The data suggests this approach is landing well with users.
“Agentic Marketing could really help teams that are stretched thin. If AIRA can spot where journeys drop off, point to content opportunities, and suggest practical improvements, marketers spend less time guessing and more time improving experiences, without needing a specialist for every step.”
How Kentico Ranks in the Analytics Category
| Kentico | Adobe | Sitecore | Sitefinity | Optimizely | |
|---|---|---|---|---|---|
Web Analytics | 90% | 87% | 81% | 83% | 72% |
Campaign Tracking | 89% | 85% | 81% | 80% | 76% |
Audience Insights | 90% | 84% | 80% | 83% | 77% |
Reports & Dashboards | 91% | 86% | 80% | 80% | 79% |
Personalization | 91% | 87% | 90% | 81% | 80% |
Marketing Automation | 89% | 85% | 83% | 74% | 76% |
Workflows | 91% | 89% | 88% | 80% | 76% |
Asset Management
| 90% | 89% | 86% | 81% | 74% |
Portals & Sites
| 92% | 88% | 87% | 82% | 79% |
Kentico scored highly in the analytics category: Web Analytics (90%), Campaign Tracking (89%), Audience Insights (90%), Reports and Dashboards (91%), Personalization (91%), and Marketing Automation (88%). Every one of those scores sits above the category average, and taken together, they prove that marketing teams can genuinely rely on Xperience by Kentico for data-driven decision making.
The contrast with competitors across analytics is notable. Sitecore scores 81% in Web Analytics and 80% in Reports and Dashboards. Optimizely ranges from 72% to 79% across the same categories. For teams that depend on these tools to plan campaigns, track performance, and adjust strategy in real time, a 10–15-point difference is significant when determining which platform will work the best for you.
Should you choose Kentico over Sitecore or Optimizely for analytics?If your team relies on real-time campaign data and audience reporting to drive decisions, Kentico's consistent lead across every analytics category makes it the clear choice. Optimizely's 72% Web Analytics score in particular represents a real operational gap for data-driven marketing teams.
Comparing Content Management Scores
Kentico's content management scores of 91% Workflows, 90% Asset Management, and 92% Portals and Sites support that Xperience by Kentico is designed based on how content teams work and collaborate with multiple channels. For teams managing content across several sites, devices, and touchpoints, having those foundations work reliably is what helps content reach the intended audience.
The competitor scores for content management vary. Sitecore is a few points behind Kentico across the board, with Adobe the closest competitor in this area and Optimizely the furthest.
Those numbers are grounded in features that teams using Xperience by Kentico rely on every day: a centralized Content Hub, a Content Reuse Locator, and built-in translation support that keeps content consistent across sites and markets.
Should you choose Kentico over Optimizely for content management? For teams running high-volume, multi-channel content operations, Kentico's scores, significantly higher than Optimizely in Asset Management, reflect a platform built for the demands of modern content teams. Even against Adobe, the closest competitor in this category, Kentico holds a consistent lead across every metric that directly affects how efficiently content gets published and managed.
“One aspect of this digital experience platform that truly stands out to me is its versatility. Kentico offers a wide range of comprehensive features that streamline content management, making the process smooth and efficient. Additionally, delivering marketing content to our audiences across various channels is straightforward with this platform.”
Why Kentico Works for Marketers
Xperience by Kentico gives marketers the ability to launch campaigns, update content, and personalize features without always needing developer support. With the addition of the AIRA Agentic Marketing Suite, these capabilities have expanded further with automated processes to handle campaign data analysis, SEO tasks, content strategy, and more. The G2 scores confirm this, with Kentico’s 85% No-Code, 86% Low-Code, and 89% Self-Service scores, all comfortably above the category average.
In comparison, Sitecore scores 74% in both No-Code and Low-Code. Optimizely scores 75%. Adobe comes in at 84% and 83%. For marketing teams working in organizations where developer bandwidth is limited, this contrast has a real impact on how quickly campaigns can get off the ground.
Should you choose Kentico over Sitecore if your team has limited developer resources? Sitecore's 73% No-Code and Low-Code scores versus Kentico's 85% represent a real gap in day-to-day independence for marketers. If your team needs to move fast without a developer queue, Kentico is the more practical choice for keeping campaigns in motion.
How Long Does It Take to See ROI from a DXP Platform?
Kentico's payback period has shortened to 11 months (one month faster than the previous report) with 65% user adoption. For a platform with a strong feature depth, this is a favorable result that holds up against competitors.
Sitefinity customers see ROI after an average of 14 months. Optimizely customers wait 20. These timelines indicate the possibility of extended implementation and additional resources spent on change management before the platform is fully operational.
Adobe's 53% user adoption rate also adds important context to its payback period. When fewer than half of intended users are fully on board, payback period figures in months alone don't tell the full story. Our 65% adoption score alongside an 11-month payback reflects a platform that gets put to work fast and delivers on investment.
Should you choose Kentico over Sitefinity or Optimizely on ROI? With an 11-month payback period versus 22 months for Sitefinity and 20 for Optimizely, Kentico delivers returns significantly faster, and with higher user adoption, that ROI is built on a platform your team is actually using. For organizations where time-to-value is a budget or strategic priority, the difference is difficult to overlook.
Beyond the Report: Upgrading and Migration Stories from Kentico Users
The G2 Grid Report scores may thoroughly reflect user sentiment, but customer results tell the rest of the story. After migrating or upgrading to Xperience by Kentico, teams are reporting faster campaign launches, stronger audience engagement, and operational freedom that comes from a platform that works the way marketers actually work.
Here's what a few customers have experienced firsthand after upgrading or migrating to Xperience by Kentico.
What Makes Xperience by Kentico Worth Choosing in 2026?
The G2 Grid Report for Summer 2026 shows Xperience by Kentico is a platform that marketing teams are finding genuinely useful in practice. An NPS of 73, a 91% Likelihood to Recommend, strong usability scores, and an 11-month payback period, now with four AI agents live inside the platform, Xperience by Kentico accomplishes the goal of helping marketing teams do their best work.
We are proud of where Xperience by Kentico stands going into the second half of 2026, and even more excited to share where we're headed! If you're evaluating platforms or considering a change, explore the full G2 Grid Report for Summer 2026 and explore how other teams have transformed their digital experience with Xperience by Kentico.
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