Why leading brands are choosing Kentico over Optimizely
Simplicity that scales. Power that’s built in.
Simplicity, speed, and smarter value.
Move faster and achieve more with a modern, comprehensive digital experience platform (DXP). With built-in tools, intuitive management, and a predictable pricing model, your team can focus on impact—not wrangling tech stacks. Enjoy a clear and predictable pricing model, faster time to market, a unified UI and UX, and standout support–all from a single trusted partner.
The Kentico advantage.
Faster time to value
Launch faster with a unified platform that combines CMS and essential marketing tools—no complex integrations or lengthy setup. It’s why we outshine the competition with a 90% Ease of use score in the G2 Grid report.
Zero upgrade pain
Stay current automatically with continuous updates. No disruptive upgrades, no infrastructure headaches—just seamless evolution. It’s no surprise we surpassed Optimizely 27% for Meets requirements–with a score of 90%.
Marketer-first experience
Avoid waiting on IT development or navigating multiple systems and empower your team to create, personalize, and publish with built-in tools like marketing automation. With an 86% score in Low-code app development—outperforming Optimizely by 10%—it’s clear we’re built with marketers in mind.
Clear pricing. Predictable TCO
Get CMS and marketing tools from one vendor, with transparent pricing and no hidden costs—plus flexibility to integrate when needed. It’s why we scored 92% Likelihood to recommend–you get all the tools you need and more.
Built to scale, easier to manage
From multi-brand to global delivery, scale with confidence, without added architectural complexity or costly integrations. Our 86% Ease of Setup score proves you can get started fast—and grow even faster.
Support that shows up
Fast answers, 24/7 help, and proactive guidance from an in-house team that’s with you for the long haul. We earned a 91% Support score, delivering better service than Optimizely when our customers need it the most.
“While we only went live just over a month ago, the shift to Kentico is already proving to be a great decision. The simplicity, transparency, and scalability of the platform are helping our teams work smarter and deliver value faster."
The leading alternative to Optimizely.
Xperience by Kentico helps you move faster with intuitive tools, transparent pricing, and unified architecture. Whether you're looking to simplify operations or accelerate value, Kentico is designed to scale with your business and reduce friction along the way.
The decision to relaunch our website on Xperience by Kentico marks a milestone on our digital transformation journey. Xperience by Kentico will sustainably improve the digital fan journey and optimize our internal processes.
Proven success, lasting partnerships.
From streamlined launches to measurable results, Kentico helps businesses grow with speed, simplicity, and support.
Comparing ROI-driven digital platforms.
Kentico and Optimizely both offer digital experience capabilities—but Kentico brings it all together with a more agile, cost-effective platform that’s easier to manage, quicker to deploy, and better supported.
| Feature | Xperience by Kentico | Optimizely |
|---|---|---|
| Faster time to market | Streamlined setup with built-in tools reduces launch timelines. | Implementation can be slower due to configuration and additional services. |
| Unified platform | CMS combined with essential digital tools (marketing, personalization) from a single vendor. | May require multiple integrations or third-party solutions for full functionality. |
| Predictable pricing | Transparent pricing, with no hidden fees or unexpected costs. | Pricing can vary by modules, usage, and add-ons. |
| Easier to manage | Intuitive platform reduces the need for extensive technical support. | Often requires more technical expertise or managed services. |
| Marketer-friendly | Built-in tools for personalization, automation, and content management. | Strong marketing tools, but may need integration or dev support for full functionality. |
| Customization and extensibility | Flexible tools and easy customizations without deep developer involvement. | Offers customization, but often needs more developer support or third-party tools. |
| Hybrid-headless flexibility | Flexible delivery with hybrid-headless support and built-in content tools. | Supports headless, but may require more configuration and services. |
| Global deployments | Regional data hosting, CDN, and localization tools support global reach and compliance. | Strong for international use, but may need more setup for regional performance and compliance. |
| Clear roadmap & support | Transparent product roadmap with 24/7 global support. | Roadmap access may depend on service tier; support varies by plan. |
Save time with the free Universal Migration Toolkit.
With our free Universal Migration Toolkit, you can automatically migrate large volumes of data, whether it's training documents, product details, media, annual reports or language versions. The migration toolkit is fully customizable to your needs and can save you weeks of manual work.
The smart alternative to complexity.
Do more with less and scale with confidence.
Frequently asked questions
Many businesses look for a simpler, more cost-effective option than Optimizely. Xperience by Kentico combines CMS, personalization, and marketing automation in one platform. On G2, 94% of users say Kentico meets requirements, compared to 84% for Optimizely.
Marketers often find Optimizely requires IT involvement to manage updates and integrations. Kentico is designed to be easier, with a marketer-friendly interface and low-code tools. On G2, Kentico scores 90% for ease of use, compared to 82% for Optimizely.