How did Xperience by Kentico help Bonvenu Bank increase organic search traffic by 76%, just one month after launch?
Technical snapshot
Features
- Page Builder
- Form Builder
- Content Hub
- Lucene Search integration
Specificity
Migration and brand redesign from WordPress to Xperience by Kentico
Challenges
Bonvenu Bank needed a new website that would support both customer expectations and business goals, with a focus on what would serve them best now and in the future. To make this vision come to life, they needed a flexibile, future-proof CMS with built-in digital marketing tools. This inspired the bank to migrate from WordPress to Xperience by Kentico, partnering with ZAG Interactive to ensure their success.
To match their vision and improve performance, the new site needed better navigation, a more engaging customer journey, and simpler content management for admins. The goal was to create a user-friendly layout that would guide visitors through product pages, support promotions, and meet ADA compliance standards to ensure an accessible user experience for all audiences, including those with visual or auditory impairments.
Solutions
ZAG Interactive assisted with the migration and strategic marketing, design, and development. To boost engagement, they created an intuitive user experience that engages visitors with a clean, clutter-free design that strategically positions their financial products, tools, and services. With new custom features and flexibility, the hassle was taken out of site management and marketing for Bonvenu Bank.
Favorite new site features:
Eye-catching promotions and design elements—like emotion-evoking local imagery—that create an authentic atmosphere and reinforce their commitment to the community.
Flexible components and personalized tools, such as an interactive solutions finder that recommends tailored financial products, services, and resources.
Contextually placed resources, including calculators and finance tips, and a brand-inspired blog promoting financial literacy.
Handy navigational tools like quick links, and with a new menu that offers an effortless path for exploration, tie the experience together to strengthen and sustain user engagement.
Why Kentico?
Xperience by Kentico proved to be the ideal choice for Bonvenu Bank’s full brand redesign and migration from WordPress. Its combination of out-of-the-box functionality, robust customization options and admin-friendly features aligned perfectly with the bank’s goals.
ZAG Interactive blended built-in functionality with custom development to deliver a tailored solution. Out-of-the-box features included the Page Builder, Form Builder, Content Hub, Lucene Search, and more. The Content Hub, in particular, proved essential to the project by providing a centralized location to manage and maintain site promotions, resources, and other content—while also supporting a more advanced content modeling strategy that simplifies sitewide updates.
Custom-developed features include:
Flexible components for an interactive experience
A rates tool for centralized management of rate-related content
A searchable FAQ database for simplified maintenance
A solutions finder with recommendations based on users’ financial goals
Collectively, these out-of-the-box and custom features make their new site easy to manage and able to grow with the bank’s needs.
Statistics
Just one month after launch, the site showed strong improvements across key performance indicators. Increases in average engagement time and event counts per active user suggest that visitors are spending more time interacting with brand content. This heightened engagement contributes to a stronger website experience and opens the door to deeper connections, increased interest, and more meaningful on-site events.
Future plans
Bonvenu Bank plans to continue to enhance their website experience through new technologies, timely content, and by taking advantage of new trends as they evolve. They look forward to using even more sophisticated marketing features, too.
“We completed a rebrand in 2024 and identified the need to redesign our website in the process. We wanted our website to be functional, more efficient, but most importantly, to be able to share our story with our customers. ZAG was able to capture our new look and feel and bring our new brand to life."
ZAG Interactive
Qualifications
Competencies
- Content Strategy
- Digital Marketing
- Integration and Customization
- Personalization
- Locations
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