Kentico vs. Adobe Experience Manager: Why Leading Brands Are Making The Switch
Xperience by Kentico brings everything you need into one streamlined platform, helping organizations reduce complexity, speed up delivery, and eliminate the multi-product overhead associated with Adobe Experience Manager (AEM). With a consolidated approach to digital experience management, supported by AI capabilities, your team can manage content and commerce across any digital channel through one unified platform.
Ten Reasons Teams Are Choosing Xperience by Kentico Over Adobe Experience Manager.
With continuous updates, clear pricing, fast setup, and dedicated 24/7 support, your teams can focus on delivering exceptional customer experiences Here are ten reasons why Xperience by Kentico stands out as a modern alternative to Adobe Experience Manager.
Unified CMS, Marketing & Commerce with AI
Xperience by Kentico is a unified DXP that brings content, commerce, marketing, and AI together in one platform, no need for separate tools like AEM’s Sites, Assets, Marketo, or CDP. With fewer silos and faster setup, it’s easier for your team to deliver results. The proof is in the numbers, according to the G2 Grid® Report, Kentico leads Adobe in Meets Requirements (93% vs. 88%).
Flexible Architecture That Adapts to You
Running on modern ASP.NET Core and with a flexible architecture, Xperience by Kentico scales without the usual complexity. Developers appreciate having one product, one UI, and one development model. Compared to AEM’s multi-product Java stack, it’s faster to deliver, easier to manage, and simpler to grow with.
Launch Faster, With Simplified Workflows
Xperience by Kentico makes it easier to launch with intuitive tools, built-in marketing and commerce, and AI that helps marketers move faster. A single admin interface and unified architecture simplify setup. Unlike AEM’s complex, time consuming deployments, Kentico gets teams up and running without the wait.
Lower Costs, Higher Value
Xperience by Kentico delivers a complete DXP with content, marketing, personalization, CDP, and commerce in one platform. AEM is one of the most expensive options on the market and often demands more time, budget, and resources. Kentico offers a lower total cost of ownership and earns higher customer scores in Ease of Doing Business (88%).
Built for Marketers and Developers
Marketers can manage email, automation, journeys, and personalization on their own, without running into IT roadblocks or needing extra developer support. In AEM, even simple updates often rely on multiple products or technical help. That ease of use shows up in the feedback: 98% of Kentico users give us the highest ratings on G2.
No-Surprise Pricing
Plan with confidence thanks to Kentico’s transparent, all-in pricing that keeps surprises off your balance sheet. AEM pricing varies widely depending on how many Adobe products are required, and its “unified pricing metric” only fits certain situations. Our 92% Likelihood to Recommend rating reflects why teams trust Kentico for dependable, predictable costs.
Evergreen Updates With No Downtime
Evergreen by design, Xperience by Kentico delivers seamless refreshes and weekly hotfixes with no major upgrades, end-of-life deadlines, or replatforming. AEM’s multi-product setup can create friction during updates, but Kentico’s unified approach keeps teams moving without disruption or surprise maintenance cycles.
24/7 Dedicated Support From Kentico Experts
Support is always there for you with Xperience by Kentico. You get direct access to platform experts 24/7 at no extra cost and no need for additional, external support. This commitment to customer success helps Kentico consistently earn a higher Quality of Support rating than Adobe, with 91% compared to 82%, according to G2.
Built-In Security & Future-Proof Stability
Security is handled with confidence in Xperience by Kentico. A single platform and codebase simplify governance, backed by evergreen updates, a 7-day bug fix SLA, and compliance with CCPA, DORA, GDPR, ISO/IEC 27001 SoA, and SOC 2. AEM’s multi-product model requires managing security across many tools and services, while Kentico reduces risk and IT burden.
Proven Success Across Industries
Organizations around the world choose Xperience by Kentico for enterprise-grade power without the weight of AEM’s complex stack. From retail and healthcare to finance and nonprofits, Kentico helps teams launch faster, reduce risk, and see ROI sooner, with the flexibility to scale and adapt as they grow.
All your tools, one powerful platform.
Deliver personalized experiences at every touchpoint. Harness the power of AI, streamline complex customer journeys, and centralize content management. Do it all with a single, integrated, and scalable solution. With seamless updates, clear pricing, quick setup, and top-tier support, your team can focus on what matters: growing your business. Choose Xperience by Kentico’s flexible hybrid-headless CMS for faster results, less complexity, and better ROI.
| Feature | Xperience by Kentico | Adobe Experience Manager |
|---|---|---|
| Seamless & consistent | Unified platform with built-in content management and digital marketing tools. | A multi-product ecosystem that requires multiple Adobe solutions. |
| Faster time to market | Launch faster with simplified workflows and shorter build cycles. | Longer build cycles due to a multi-product setup. |
| Lower total cost of ownership | Transparent, predictable pricing with a lower total cost of ownership. | High total cost of ownership across many Adobe products. |
| Marketer-friendly | Low-code digital marketing tools and a unified approach for streamlined workflows. | Marketing tools are distributed across separate products and require developer assistance. |
| Effortless scaling | Easy expansion, no disruptive upgrades required. | Enterprise-ready, but requires extensive setup |
| Automatic upgrades | Evergreen monthly updates, no major versions. | Complex upgrade and change management cycles that cause delays. |
| Enterprise-grade security | Secure and compliant with CCPA, DORA, GDPR, ISO/IEC 27001 SoA, and SOC 2. | Requires governance across several cloud products. |
| Reliable 24/7 support | 24/7 expert support included. | Premium support often requires partners. |
Ease of use
Rated higher on usability by G2 users 5 years in a row.
Faster ROI
Kentico customers report ROI within months rather than years.
Customer satisfaction
Consistently high customer satisfaction scores on the G2 Grid Report.
Save time with the free Universal Migration Toolkit.
With our free Universal Migration Toolkit, you can automatically migrate large volumes of data, whether it's training documents, product details, media, annual reports or language versions. The migration toolkit is fully customizable to your needs and can save you weeks of manual work.
The easy-to-use, cost-effective choice for digital growth.
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FAQ
Xperience by Kentico is one of the strongest alternatives to Adobe Experience Manager for organizations that want a unified, easier-to-manage digital experience platform. With built-in digital marketing, commerce, content management, and native AI, Kentico delivers enterprise-grade power without the complexity or high cost of Adobe’s ecosystem.
Adobe Experience Manager can be challenging due to its multi-product architecture. Marketers often need to learn several interfaces and rely on developers for everyday tasks. Kentico offers one intuitive platform where marketers can manage campaigns, automation, personalization, and content without switching tools. Kentico consistently scores higher in G2’s Ease of Use ratings.