Why Is Kentico a Leader in the G2 Grid® Spring 2026 DXP Report?
Key Takeaways
- Kentico remained a Leader in the G2 Grid® Spring 2026 DXP report, reinforcing Xperience by Kentico as a trusted Digital Experience Platform for marketers and developers.
- Strong scores in usability, support, and setup highlight why organizations evaluating a DXP upgrade continue to recommend Kentico.
- Built-in AI, AIRA, and the Agentic AI Marketing Suite help teams reduce manual work and improve marketing performance.
- For brands considering migration or upgrading from Xperience 13, Kentico offers faster ROI, easier adoption, and clear platform momentum.
The latest G2 Grid ® Report Spring 2026 is out, and Kentico has remained in the Leaders quadrant for Digital Experience Platforms (DXP). This consistency reflects what customers actually experience when they use Xperience by Kentico: a platform built with the tools they need that’s headed in the right direction.
We’re seeing it in the results, too. With the latest AI updates in Xperience by Kentico, including enhancements to AIRA and the Agentic AI Marketing Suite, teams can work more efficiently, reduce manual effort, and stay prepared for what’s next in digital marketing. Take, for example, the Content Strategist, an AI agent built into Xperience by Kentico that can create content and monitor for brand consistency. With more agents on the way, that momentum is only growing. Our 96% Right Direction rating makes that clear, showing marketer confidence in where the platform is headed.
Here is a closer look at the scores, the trends, and what they mean for organizations evaluating a Digital Experience Platform or deciding if it’s time for a DXP upgrade.
Why do Marketers Keep Recommending Kentico?
The scores behind our Leaders quadrant placement show a strong relationship between customer trust and platform performance. With 92% Likelihood to Recommend and 93% Meets Requirements, Kentico exceeds category averages in key trust indicators.
For usability and support, Kentico maintains competitive strength with 90% Ease of Use, 90% Ease of Administration, 87% Ease of Setup, and 91% Quality of Support; outperforming platforms like Sitecore and Adobe. These results reflect a DXP platform that works well for the people using it every day: easy to use, backed by AI, and with 24/7 support teams that genuinely care about customer success.
Kentico's net promoter score (NPS) of 76 comfortably exceeds the category average of 62, reinforcing its reputation as one of the most trusted and marketer-friendly platforms in the Leaders quadrant.
Where Does Kentico Stand Out? A Closer Look at the Scores
While platforms like Umbraco saw dips in Satisfaction, Kentico's results stayed consistent across content management, analytics, and design and development, showing Xperience by Kentico’s commitment to quality for both developers and marketers alike.
In Analytics, we scored above category averages, outperforming platforms like Adobe in overall consistency. These capabilities are further elevated in Xperience by Kentico by built-in AI that surfaces behavioral data insights and smart suggestions for improving customer journeys automatically; reflected in our high score for Audience Insights (90%).
Content Management tells a similar story. With 91% Workflows, 91% Asset Management, and 92% Portals and Sites, we placed ahead of platforms including Sitecore and Adobe. In Xperience by Kentico, that content management strength is supported with AI-assisted creation, translation, and tagging that makes day-to-day content tasks less complicated.
“One of my favorite features in Xperience by Kentico is the Content Hub. Utilizing the reusable content that it provides really unlocks the power of the platform in my opinion. It gives marketers a single place to collaborate, manage, and publish content that can reach all of their digital channels. Frankly, it is a perfect balance of a feature that is easy to use, fast, and 100% useful.”
What are Xperience by Kentico’s Benefits for Developers?
Xperience by Kentico's reputation for making work easier continues to show up in the Design and Development category. Scores of 85% in No-Code, 85% in Low-Code, and 88% in Self-Service mean marketers can move independently without overly relying on developers. Sitecore and Umbraco both fall behind in this area, and for organizations where marketing and development teams need to work in parallel, that gap becomes more apparent. Xperience by Kentico builds on this foundation with AI development tools like KentiCopilot, giving developers additional support directly in their IDE.
“I like Kentico's ease of use, as it's really easy to navigate the back end. It's also easy to teach clients how to use it in their day-to-day activities. I also appreciate how easy the initial setup is. Kentico refreshes are an aspect I enjoy too.”
How is AI Shaping Kentico’s Direction?
The G2 Grid Report Spring 2026 results capture more than category scores. They reflect platform trajectory and what customers expect from new features. Kentico leads with Right Direction (96%), outshining competitors like Adobe, Optimizely, Sitefinity, and Sitecore. That score matters because it shows if customers believe they’ll actually get value out of the platform based on where it’s heading.
Marketers are already familiar with Xperience by Kentico’s built-in AI, AIRA, but one of the platform’s most anticipated updates, the AIRA Agentic Marketing Suite, gives them the ability to use agentic AI directly within the platform to reduce manual content work and surface insights that drive better results. Capabilities like marketing automation (88%) and personalization (90%) will continue to be strengthened by the AIRA Agentic Marketing Suite.
How Do G2 Grid Report Results Show the Value of an Upgrade?
The G2 Spring 2026 report points to the same strengths customers see after upgrading to Xperience by Kentico. Across industries such as healthcare, nonprofit, travel and tourism, entertainment, and finance, organizations are seeing the benefits of moving to a platform built for both marketers and developers.
They also gain access to AI-powered capabilities available only in Xperience by Kentico, including the AIRA Agentic Marketing Suite.
A Leader Built for What’s Next
The G2 Spring 2026 report points to the same strengths customers see after upgrading to Xperience by Kentico. Across industries such as healthcare, nonprofit, travel and tourism, entertainment, and finance, organizations are seeing the benefits of moving to a platform built for both marketers and developers.
They also gain access to AI-powered capabilities available only in Xperience by Kentico, including the AIRA Agentic Marketing Suite.
Our G2 Reviews Say it Best
Want the full story behind Kentico’s performance in the G2 Spring 2026 DXP report. Download the comparison ebook for a closer look at what sets Xperience by Kentico apart.