Hatch Private Maternity supports patients and internal teams with a successful rebuild.
Technical snapshot
- Custom forms and workflows
- Flexible widgets and page layouts
- Azure hosting
- Improved SEO and performance
- Rebuild, formerly on WordPress
- Built on Xperience by Kentico
How did Hatch Private Maternity increase form submissions with Xperience by Kentico?
The previous Hatch Private Maternity website, built on WordPress, no longer met Mater’s digital requirements, especially for a healthcare service where reliability, speed, and security are essential. Content editors faced limitations that slowed them down, with rigid layouts that made routine updates difficult and time-consuming. More critically, key forms frequently failed to submit, causing significant engagement issues for expectant parents looking for information or support.
Beyond the day-to-day challenges, the platform lacked the stability, scalability, and governance needed for a health organization. Hatch needed a more secure foundation aligned with the organization’s broader digital strategy. The team wanted a site that would empower editors, protect sensitive user interactions, improve performance, and future-proof the maternity service’s digital presence. Together with Zeroseven, they decided the best solution would be to rebuild and unify Hatch Private Maternity's digital ecosystem on Xperience by Kentico as a part of Mater's broader digital strategy.
Ultimately, Mater set out to create a more intuitive, secure, and dependable online experience that would increase trust, enhance engagement, and support their healthcare mission of providing quality care for expecting parents.
Zeroseven delivered a full website rebuild using Xperience by Kentico, hosted securely on Microsoft Azure. The result is a flexible, future-ready platform designed to solve both editorial and operational challenges. With intuitive widgets, customizable layouts, and a content-first editing experience, Mater’s team can now create and update pages confidently and efficiently.
Form functionality was also completely re-engineered, leading to more than 200 successful submissions shortly after launch. This was an immediate improvement that reinforced user trust. Azure hosting provided secure infrastructure aligned with healthcare standards, while the upgraded architecture significantly improved speed, SEO performance, and overall user experience.
Favorite new site features:
- Flexible page templates and widgets that empower content editors
- Reliable forms and workflows that ensure consistent submission success
- Improved hosting security through Microsoft Azure
- Faster performance and an upgraded SEO framework
- A more intuitive and user-friendly experience for expectant parents
The new Hatch website gives them a scalable foundation that supports reliable digital engagement and improved service delivery.
Mater selected Xperience by Kentico for its security, scalability, and ability to empower content teams. The platform’s flexibility made it easy to create dynamic page layouts, while form handling and workflow capabilities addressed previous reliability issues.
The rebuild also supported Mater’s long-term strategy to consolidate digital platforms on Xperience by Kentico, to create consistency across their wider network of health services.
Custom-built components and Kentico features included:
- Flexible widgets for modular page creation
- Custom forms and workflows for reliable engagement
- Azure integration
- SEO-optimized architecture and performance enhancements
Following the rebuild, Hatch saw immediate improvements in reliability, performance, and editorial efficiency.
Notable early results include:
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200+ successful form submissions post-launch
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Significantly improved editor autonomy
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Better performance, stability, and SEO visibility
The new Hatch Private Maternity website now serves as a digital blueprint for future Mater initiatives.
With a successful rebuild complete, Mater plans to continue consolidating their digital platforms on Xperience by Kentico. The Hatch Private Maternity project will guide future transformation efforts, serving as a great example for enhancing other sites across Mater’s extensive network.
“Empowering our client with a powerful content management and editing experience has unlocked significant efficiencies for their team.”
Zeroseven
Qualifications
Competencies
- Cloud
- Content Strategy
- Digital Marketing
- Integration and Customization
- Personalization
- Locations
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