Scale Your Team Without the Overhead: Meet Your New AI Teammates

Earlier this year, we introduced something we were building: the AIRA Agentic Marketing Suite. The idea was straightforward. Instead of relying on a single AI assistant that helps a little with everything; we wanted to give marketers a team of specialized AI agents, each trained in a specific discipline, and with the right tools to do real work. 

We said agents were coming, and now it's finally time to make the introductions. 

Strengthen Brand Integrity with the Content Strategist Agent 

Brand consistency gets harder as teams, channels, and content volumes grow. Even with clear guidelines; tone can start to drift, terminology becomes inconsistent, and messaging becomes lost across pages and teams. 

The Content Strategist helps solve this problem inside Xperience by Kentico. Through AIRA Chat, marketers can ask for a content review and get structured feedback against shared brand standards, including tone, style, voice, and audience fit. 

And if your team does not yet have a formal content strategy document, Content Strategist can help you create one through a guided process to save as a shared artifact for future reviews. This helps turn content consistency checks into a repeatable, automated system with less manual effort. 

Improve Your Conversions with Customer Journey Optimization Specialist 

Customer journey data tells a story, but acting on it quickly is the challenge. Identifying why segments drop off or where a journey is broken usually requires hours of manual analysis. The Customer Journey Optimization Specialist changes that. 

Embedded directly within Xperience by Kentico, this agent analyzes your journey data and delivers contextual recommendations; not just insights, but concrete suggestions for what to optimize and why. Instead of wrestling with reports, you can have a focused conversation with the specialist agent about what to try next. In practice, this means gaining immediate clarity on where contacts are getting stuck and which adjustments (to content or entry conditions) will most likely improve conversion. 

An optimization loop that once took days of analysis now happens in a single working session. It’s the difference between knowing you have a problem and knowing exactly how to fix it. 

Working with Your New Colleagues 

Both agents live inside Xperience by Kentico and are available through AIRA Chat. There's nothing new to configure or connect. Simply describe what you need in natural language, and AIRA handles the routing; connecting you to the Content Strategist agent for reviews or the Customer Journey Specialist for data analysis. 

Unlike invisible AI features, these agents are fully transparent. The AIRA Chat interface shows exactly which agent is involved, what tools they’re using, and what actions they intend to take. If a task requires your approval, they will ask for it explicitly. 

Agents also work within your existing governance model. They appear in your user list with their own roles and permissions, much like another team member. They can only access what you've authorized them to access, and they can never exceed the rights of the person they're working with. You get the benefits of autonomous work without giving up visibility or control. 

What's Next 

The AIRA Agentic Marketing Suite directly fulfills our mission: empowering marketers with native, unified capabilities to achieve more, faster, with fewer resources. 

Content Strategist and Customer Journey Optimization Specialist are the first members of the AIRA Agentic Marketing Suite, with more specialized agents on the way, including SEO & GEO Specialist and Campaign Manager. 

This is the direction we set from the start: AI that works like a team of specialists, embedded directly in the platform marketers already use. Instead of adding more tools, it adds focused expertise where work already happens. 

Both agents are available now as preview features in Xperience by Kentico as part of the AIRA Agentic Marketing Suite