Trends and considerations for manufacturers in 2023
The manufacturing industry has proven resilient over the past few years; however, inflation, economic uncertainty, and ongoing supply chain issues remain critical challenges. In this ebook, we’ll explore the current state of the manufacturing industry and why manufacturers should be investing in new digital technologies in order to remain competitive.
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After years of pandemic-induced strife, manufacturers now face a looming recession and have no choice but to adapt to changes in the industry and adopt the digital technologies that support their business objectives and long-term goals.
With the growth of the direct-to-consumer (D2C) channel and customer expectations taking leaps towards an Amazon-like experience (yes, even in manufacturing), there is no better time to be aligning with digital transformation.
Manufacturers know they have some catching up to do in terms of customer experience. They know they need to be able to engage customers across multiple channels and to personalize each website visitor’s experience with content that resonates with them... but how do they do this?
How do they choose the right technology for their specific needs? Which tools are most likely to bring ROI, and why? What less-obvious considerations should be impacting their shortlist?
In this ebook, we'll explore:
the current challenges in the manufacturing industry
how manufacturers are coping and adapting
the top reasons manufacturers should invest in new technology
key considerations for choosing the right tools for your company
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