Driving Growth in Manufacturing
Manufacturers digitized the factory. Now it's time to digitize the customer experience.
Buyers research you before they ever contact a rep, dealer and distributor channels are more complex than ever, and AI assistants are changing how suppliers get found. How do you turn your product knowledge into pipeline?
Get our free playbook and explore eight practical plays for meeting the evolving needs of the modern buyer and connecting your customer-facing experience to the systems you already run with the right CMS.
Inside you'll find:
- Eight plays for digital growth: The problem, the play, what to do and what to measure, from product content and dealer portals to lead routing and the latest trends in AI search
- A KPI dashboard to prove it pays: One headline metric and target per play, so you can baseline before you build and show the revenue digital influences
- Why manufacturers choose Kentico: See how Xperience by Kentico and the AIRA Agentic Marketing Suite help manufacturers like Konica Minolta, FERNO and Nichicon create exceptional multichannel experiences