Increase Organic Traffic to Your Site With the Moving Man Method

Increase Organic Traffic to Your Site With the Moving Man Method

Backlinks are an essential part of the SEO picture, a prized “vote of confidence” from one site to another, and a ranking factor search engines rate highly. Link building, however, is a notoriously time-consuming game and near impossible to do at scale. Enter the Moving Man Method! It’s a technique you can use to gain multiple high-value backlinks and it works in almost every industry.

By Yvette Hastings in Marketing
·5 min read
How to Create Beautiful Landing Pages with Kentico Page Builder

How to Create Beautiful Landing Pages with Kentico Page Builder

Are you about to create your first page with Page Builder on your new Kentico MVC website - and feeling daunted? No need! Page Builder is packed with exciting features but feels invitingly familiar at the same time. Here’s the proof.

By Lukáš Bajer in MVC
·4 min read
Kentico Gains ISO Certifications

Kentico Gains ISO Certifications

We all know the importance of standards and processes. We might not always like them, but they have a very important place, especially in a global marketplace. International standards ensure consistency and quality, and one of the top global organizations for such control is ISO (International Organization for Standardization).

By Stephen Griffin in Kentico
·1 min read
How to Leverage Kentico and Microsoft Azure for Business Growth

How to Leverage Kentico and Microsoft Azure for Business Growth

At Kentico, we have maintained a clear vision from the beginning: to provide the best way of working with content so that people can tell stories that change the world. To continue to provide customers with optimal digital project implementation and roll-out for growth, we commissioned London Research to examine the experience of clients and agencies using Kentico hosted in Microsoft Azure.

By Yvette Hastings in Kentico
·2 min read
Developing and Testing a Responsive Website in Kentico MVC

Developing and Testing a Responsive Website in Kentico MVC

Kentico MVC websites provide a cleaner approach to website development compared to the Web Forms Portal Engine approach. With this in mind, it is essential to treat the blank canvas with care and attention and make sure you follow HTML, CSS, and JavaScript general front-end best practices.

By Ilesh Mistry in MVC
·6 min read
Low Email Open Rates? What’s The Deal?

Low Email Open Rates? What’s The Deal?

Every marketer has, at some point, faced the problem of low email open rates. Falling below industry average is alarming, but is usually caused by common, fixable issues like poor list segmentation and uninspiring subject lines. Here are four less well-known mistakes you might be making and how to fix them.

By Yvette Hastings in Marketing
·3 min read
GDPR One Year Later: What’s a Marketer to Do?

GDPR One Year Later: What’s a Marketer to Do?

May 25, 2018 is a day that lives in infamy. Where were you, they will ask, when GDPR swung its mighty hammer down on happy marketing teams? With a bit of luck, you’ve survived this year of decreased leads and more hesitant form filling. But what about everyone else?

By Amy Strada in GDPR
·1 min read
Five Things to Consider When Planning a Responsive Website in Kentico MVC

Five Things to Consider When Planning a Responsive Website in Kentico MVC

Creating responsive websites is a key requirement these days. No longer a nice to have feature, it is a central expectation among clients and customers. There are various aspects of Responsive Web Development (RWD) that you need to follow, and if they are not done correctly, it can lead to bad implementations and bad user experiences for your audiences across devices.

By Ilesh Mistry in MVC
·5 min read
Solving the Organizational and Integration Challenges of Privacy Regulations

Solving the Organizational and Integration Challenges of Privacy Regulations

Data privacy has dominated the attention of our industry for a few years, ever since the General Data Protection Regulation (GDPR) was approved by the European Union in 2016. Even with all this attention, a recent survey by the International Association of Privacy Professionals (IAPP) suggests that less than fifty percent of affected organizations are GDPR compliant.

By Mike Wills in GDPR
·7 min read
Customer Research: 4 Ways to Learn More and Generate Revenue

Customer Research: 4 Ways to Learn More and Generate Revenue

It’s no secret that your customers respond more enthusiastically when your business acknowledges their individual reasons for supporting you. When you address your customers’ particular needs, your business is taking a greater effort to help them and demonstrate that you value their support.

By Jake Fabbri in Marketing
·8 min read
Earning Trust In a Post-GDPR World

Earning Trust In a Post-GDPR World

Since May 2018, consumers have become more aware of how their personal data is mined and put to use. They are reluctant to hand over their data and, following the Cambridge Analytica scandal, with good reason. So how can you earn back your readers’ trust in a post-GDPR world? It’s tricky — but it’s not impossible. 

By Kayleigh Alexandra in GDPR
·4 min read

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