Kentico’s features make a splash in the G2 Grid® Report for Digital Experience Platforms Summer 2025
The latest G2 Grid® Report is here, with results showing that Kentico still stands out as a top choice among DXP leaders. Want to know the secret to our success? We’ve rolled out fresh digital marketing features in Xperience by Kentico to help marketers cut back on add-ons to boost productivity and get real results, faster.
In this breakdown of our latest G2 Grid® Report scores, we highlight why we earned top marks in User Satisfaction and Experience, plus explore our strong performance in key feature categories. See how Xperience by Kentico delivers measurable value—without complexity—across the board.
Standout features that make an impact
While competitors like Sitecore and Optimizely saw slight dips across multiple categories, we held our ground as a consistent leader, especially in key marketing feature categories like Web Analytics, Audience Insights, Reports and Dashboards, Personalization, and Marketing Automation.
Xperience by Kentico outperformed category averages, earning an impressive 91% score in Web Analytics, Audience Insights, and Personalization. Our 92% rating in Reports and Dashboards was unmatched, proving our commitment to giving marketers total visibility and control over their campaigns.
For teams aiming to streamline their stack and get access to crucial digital marketing tools, Kentico continues to be a reliable choice.
Features our customers love
Marketing Automation
This feature makes lead nurturing fast, intuitive, and deeply personalized; connecting with the Content Hub, Forms, and Segmentation to trigger campaigns based on real visitor behavior. With reusable content, behavior-based triggers, and flexible journey design, you can launch tailored experiences in minutes with built-in Marketing Automation. Our 88% score for Marketing Automation says it all.
Customer Journeys
Act on insights with Customer Journey Mapping, your built-in tool for visualizing funnel performance and optimizing every step toward conversion and loyalty. Backed by AI-powered insights from AIRA, this capability plays a key role in achieving our 92% satisfaction score in Reports and Dashboards, giving marketers the clarity they need to make confident decisions.
AIRA
AIRA is the native AI agent in Xperience by Kentico that helps your team repurpose content, optimize assets, and access insights, fast. It’s features like AIRA that contribute to our 91% satisfaction score in Personalization, making it easier for marketers to create tailored experiences at scale with less effort and greater consistency.
Content Hub
A centralized solution for creating, managing, and reusing structured content across all channels. The Content Hub's intuitive design and multichannel flexibility are key reasons why Kentico earned a 90% satisfaction score for Ease of Use, helping marketers work smarter with less repetition, fewer headaches, and faster results.
“Xperience by Kentico exemplifies how marketing automation in a digital experience platform should work. It prompts you to create an automation when it’s relevant to your current workflow, rather than requiring you to open a separate application within the solution to build a marketing automation flow. Smart, intuitive, and efficient.”
“The Content Hub has opened a world of possibilities. It serves as a convenient and centralized way to store and manage content that can be published across various channels. It has proven to be a very versatile repository with countless practical applications."
Ease of use = better results
Comprehensive features may be essential, but if a platform lacks ease of use, getting results is a challenge when it shouldn't be.
We secured the highest marks for Ease of Use (90%) and Ease of Setup (86%), proving that Kentico offers the best of both worlds: features and ease.
Although these scores confirm that our platform has a gentler learning curve than most competitors, what’s even more telling is our top-rated Ease of Support score (91%); clear proof that Kentico isn't just easy to adopt, but also that support is there for you every step of the way.
“Kentico is the massive upgrade we didn’t know we needed. Our previous CMS was buggy, complicated and fixed to the features initially developed for our website. But Kentico offers us so much more; changes are easy to make and intuitive, AI and personalization features offer endless flexibility so we can craft unique experience to our customers through an integrated email platform and personalized content, and the ability to add/remove features as we grow.”
“One of Kentico's strengths is the fact that it's built and maintained by a single consolidated product team that owns the complete roadmap and feature set. Not asking customers to rely on extensions or plugins maintained by third parties is a huge differentiator for enterprise organizations when compared to platforms like WordPress.”
Real results from real marketers
In the G2 Grid® Report for Digital Experience Platforms Summer 2025, 98% of users rated Kentico 4 or 5 stars, with a 92% score for Likelihood to recommend.
Xperience by Kentico is built to make things easier, from AI to customer journey mapping, it’s all in one place. The recognition from G2 comes straight from real users sharing real results, showing how their success powers ours.
With steady growth, strong customer trust, and a perfect balance of power and usability, Kentico continues to stand out as a leading digital experience platform, empowering businesses to create seamless digital experiences without complexity.
Our G2 reviews say it best
Want to know why customers keep rating us so highly? Check out our in-depth G2 Grid® analysis and see how Kentico can help you grow, too. Download a copy for free!
