Summer may be over, but Kentico is still bringing the heat in the G2 Grid® Report for Digital Experience Platforms Fall 2025
The latest G2 Grid® Report is out, and Kentico once again stands strong as a leader in the DXP category. Backed by consistent customer satisfaction and a growing market presence, we’re delivering measurable value across every stage of the customer journey; driven by consolidation and enhanced by AIRA, our native AI.
Our G2 Grid® report success shows the value of a platform that blends essential tools and AI support; reflected in customer feedback. From personalization to campaign management, Xperience by Kentico shows how AI can make marketing easier, more effective, and more rewarding for both teams and customers.
Strong scores, strong satisfaction
Customer satisfaction remains at the heart of our success. The latest results show strong scores across core categories, with especially high marks for meeting requirements, ease of support, and overall product direction. Behind these ratings is a consolidated platform designed to be flexible and approachable; helping teams work faster and with greater confidence with access to features like AI insights. Xperience by Kentico’s ease of use helps teams hit the ground running, whether launching new projects, managing migrations, or executing redesigns.
“Kentico gives us everything we need to run a complex, custom-tailored B2B ecommerce platform. The out-of-the-box capabilities are impressive, and the platform is stable, secure, and scalable.”
The advantage of AI-powered support
Kentico continues to shine across multiple feature categories. In marketing automation and analytics, AI-driven insights from AIRA guide sharper personalization, easier digital marketing and smoother workflows.
On the design and development side, no-code and low-code capabilities, enhanced with AI-guided design support, let teams build and adapt experiences quickly. Together, these features cut through complexity and give marketers the freedom to do more without being held back by technical hurdles.
"With Xperience by Kentico being an evergreen product now, we're seeing new features every month! And these features aren't just minor bug fixes or adding a button here or there, they are major features requested by customers and partners."
How AIRA drives better results
AI boosted customer journey insights
With customer journey mapping built into Xperience by Kentico and AIRA delivering quick insights along the way, teams can easily track performance and see what’s working. That’s why we scored 89% for Campaign Tracking and 91% for Reports and Dashboards, making it simple to measure results and visualize success with clear, customizable views.
Easier personalization
With AIRA, personalization in Xperience by Kentico becomes even faster. AIRA helps you segment audiences into contact groups, set conditions, and personalize Page Builder widgets so every visitor gets the most relevant experience. From customized banners to dynamic recommendations, AIRA makes it simple to deliver content that resonates, earning us a 90% score in Personalization.
Quick answers and actions
AIRA delivers smart answers and actions in Xperience by Kentico. By understanding content and context, it refines copy, suggests engaging subject lines, adds SEO-friendly descriptions, translates content, and ensures alignment with brand guidelines. This context-aware support streamlines workflows, and it’s how our 90% score for Audience Insights was achieved.
Self-optimizing visuals
Image management and formatting in Xperience by Kentico is effortless, thanks to AIRA. It automatically analyzes visuals to pick the right focal point, generates SEO-friendly descriptions, and applies relevant tags during uploads. This eliminates the need to adjust incorrectly formatted images. With AIRA, your images are already ready to go. It’s no wonder we earned a 90% score for Ease of Use.
Leading in every category
Unlike competitors who shine in isolated areas, Kentico maintained strength across Analytics, Content Management, and Design & Development categories.
This shows that Xperience by Kentico is a truly consolidated platform, with the essential digital marketing tools teams need, reinforced by AI. This breadth allows customers to reduce vendor sprawl, increase ROI, and achieve efficiency through a unified solution.
"What I like best about Kentico is the flexibility it gives back to the user. It is a robust platform that allows me to make updates and add content in real time. I don’t have to send an email to my web developer and wait for my request to get into their production schedule. I have all the tools at my fingertips to edit my website so that it becomes more than just the digital nametag for our company; it is transformed into a trusted resource for all our visitors."
Looking ahead: continued marketing innovation with AI
With upcoming AIRA enhancements that will continue to help marketers work faster and get better results, Kentico is set to remain a powerful option for companies looking for greater efficiency and faster results. Our performance, thanks to our strong customer support, in the latest G2 Grid® Report shows we're set to continue as leaders going forward.
In a market where consolidation and intelligent automation are key, Kentico’s ability to combine comprehensive functionality, fast ROI, and innovation in AI makes it a compelling choice for organizations across industries, ensuring continued leadership recognition.
Our G2 reviews say it best
Want to know why customers keep rating us so highly? Check out our in-depth G2 Grid® analysis and see how Kentico can help you grow, too. Download a copy for free!
