Accelerate Your Agency with a Digital Experience Platform

Accelerate Your Agency with a Digital Experience Platform

In the world of online experience creation, client demands continue to grow. And rightly so. They know what a competitive market it is out there, and they know they need to be delivering the best customer experience they can if they want that competitive advantage. But how can you as an extension of their in-house marketing team help?

By Yvette Hastings in DXP
·3 min read
A Technology Company with a Culture That Spans over 15 Years

A Technology Company with a Culture That Spans over 15 Years

Technology moves fast. To stay ahead of the curve, companies that live and breathe it must learn to adapt both products and services, and their internal organizations. That’s what we’ve found at Kentico, and to keep pace on an organization front, we have always put culture at the heart of our business. Read on to find out more about life at Kentico.

By Gabriela Jakabova in Kentico
·2 min read
Why Digital Experiences Should Be at the Center of Your Marketing

Why Digital Experiences Should Be at the Center of Your Marketing

In a world where customer experience will soon overtake price and product as a key differentiator, the customer is more empowered than ever before. Delivering the personalized customer experienceㅡa timely stream of ever-relevant and ever-consistent messages across all channels and devicesㅡis no longer considered exceptional, but essential.

By Yvette Hastings in DXP
·5 min read
How to Encourage Visitors to Share Actionable Data with You

How to Encourage Visitors to Share Actionable Data with You

We all know that personal data is crucial for true customer nurturing. When we harness actionable insights from our customer, we do so with the intent to strengthen our relationship with them by delivering truly relevant and unique experiences. But how can you encourage visitors to share actionable data in the first place?

By Yvette Hastings in Marketing
·7 min read
New Gartner Research Positions Kentico as a Challenger in the Magic Quadrant for Web Content Management 2019

New Gartner Research Positions Kentico as a Challenger in the Magic Quadrant for Web Content Management 2019

We did it again! Gartner named us a Magic Quadrant Challenger. For four years running, we have been recognized by Gartner as a Challenger in the Magic Quadrant for Web Content Management based on our ability to execute and completeness of vision.

By Petr Palas in Kentico
·2 min read
7 Reasons for Choosing a Digital Experience Platform

7 Reasons for Choosing a Digital Experience Platform

47% of consumers will go to Amazon if a brand they’re shopping with doesn’t provide relevant product suggestions. Does that mean we’re all in competition with Amazon? Pretty much. Your customer has expectations of Amazon levels, and if you’re falling short, it’s over, but the digital experience platform (DXP) is here to help.

By Yvette Hastings in DXP
·7 min read
Migrating from Portal Engine to MVC as an Agency

Migrating from Portal Engine to MVC as an Agency

With the improvements in MVC support that came with Kentico 12, we as an agency are waving farewell to Portal Engine and embracing the MVC development model. All of our new projects are now built using MVC, with Portal Engine only being used for solution adoptions and existing projects that we’ve not upgraded yet. Find out why!

By Matt Nield in MVC
·9 min read
The Emergence of Digital Experience Platforms

The Emergence of Digital Experience Platforms

If you've not given a digital experience platform (DXP) a second thought, then you could be missing out! Here's why...

By Yvette Hastings in DXP
·5 min read
15 Years of Helping People Tell Stories That Change the World

15 Years of Helping People Tell Stories That Change the World

At Kentico, our mission is clear: we help people tell stories that change the world. As we reach 15 years, I wanted to tell the story of my journey at Kentico and share how we have invested in and developed our customer success team to bring continued value-add to all our partners and clients.

By Lukas Martinak in Kentico
·7 min read
How Dynamic Real-time Personalization on Web Pages Works

How Dynamic Real-time Personalization on Web Pages Works

In today’s world, customized marketing messages are essential. Our customer has stratospheric expectations, and yet a mere 7% of companies consider personalization a number one priority! Personalization is far from a trendy marketing buzzword─it is here to stay and is revolutionizing digital marketing on its path towards completely redefining it.

By Yvette Hastings in Marketing
·6 min read
The Real Reason Customers Are Frustrated with Predictive Personalization

The Real Reason Customers Are Frustrated with Predictive Personalization

There simply isn’t enough of it! On average, 71% of consumers feel frustrated when their shopping experience is impersonal, and 36% of consumers believe that brands should offer more personalization. So when 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations, why are we still questioning the benefits of brands getting personal?

By Yvette Hastings in Marketing
·6 min read

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