7 Reasons for Choosing a Digital Experience Platform

7 Reasons for Choosing a Digital Experience Platform

47% of consumers will go to Amazon if a brand they’re shopping with doesn’t provide relevant product suggestions. Does that mean we’re all in competition with Amazon? Pretty much. Your customer has expectations of Amazon levels, and if you’re falling short, it’s over, but the digital experience platform (DXP) is here to help.

By Yvette Hastings in DXP
·7 min read
Migrating from Portal Engine to MVC as an Agency

Migrating from Portal Engine to MVC as an Agency

With the improvements in MVC support that came with Kentico 12, we as an agency are waving farewell to Portal Engine and embracing the MVC development model. All of our new projects are now built using MVC, with Portal Engine only being used for solution adoptions and existing projects that we’ve not upgraded yet. Find out why!

By Matt Nield in MVC
·9 min read
The Emergence of Digital Experience Platforms

The Emergence of Digital Experience Platforms

If you've not given a digital experience platform (DXP) a second thought, then you could be missing out! Here's why...

By Yvette Hastings in DXP
·5 min read
15 Years of Helping People Tell Stories That Change the World

15 Years of Helping People Tell Stories That Change the World

At Kentico, our mission is clear: we help people tell stories that change the world. As we reach 15 years, I wanted to tell the story of my journey at Kentico and share how we have invested in and developed our customer success team to bring continued value-add to all our partners and clients.

By Lukas Martinak in Kentico
·7 min read
How Dynamic Real-time Personalization on Web Pages Works

How Dynamic Real-time Personalization on Web Pages Works

In today’s world, customized marketing messages are essential. Our customer has stratospheric expectations, and yet a mere 7% of companies consider personalization a number one priority! Personalization is far from a trendy marketing buzzword─it is here to stay and is revolutionizing digital marketing on its path towards completely redefining it.

By Yvette Hastings in Marketing
·6 min read
The Real Reason Customers Are Frustrated with Predictive Personalization

The Real Reason Customers Are Frustrated with Predictive Personalization

There simply isn’t enough of it! On average, 71% of consumers feel frustrated when their shopping experience is impersonal, and 36% of consumers believe that brands should offer more personalization. So when 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations, why are we still questioning the benefits of brands getting personal?

By Yvette Hastings in Marketing
·6 min read
What A/B Tests You Should Be Doing and How

What A/B Tests You Should Be Doing and How

Marketers often face the challenge of proving what works and what doesn’t. Enter A/B tests. Done right, seemingly insignificant changes to a landing page or email can create super significant results in opens, click-throughs, downloads, engagement, and sales.

By Yvette Hastings in Marketing
·9 min read
MVC in Kentico — The Full Story

MVC in Kentico — The Full Story

Now this is a story all about how my life got flipped, turned upside down… Now that I got the song stuck in your head (I bet you even tried to sing this sentence), I want to take you back to the beginning. You’ve heard a lot about MVC from us at Kentico for quite a while now. But why, you might ask? And when is it all going to end? Well, let’s see if we can piece it all together for you.

By Stephen Griffin in Kentico
·6 min read
What the Kentico 12 Service Pack Brings to Customers

What the Kentico 12 Service Pack Brings to Customers

You might already be aware of it, but in case not, we are introducing a very special Service Pack launch. Straying from our usual 12-month product release cycle, our aim is to speed things up and deliver some of the features and functionality much-requested by users. And what’s more, we are releasing it as a service pack, so no tiresome upgrades needed.

By Stephen Griffin in MVC
·5 min read
Around the Kentico World in 15 Years and 15 Questions

Around the Kentico World in 15 Years and 15 Questions

Kentico’s journey to where it is today is a fascinating one and one that has been told many times. We wanted to uncover a new angle, something fresh, so we picked the brains of the man who is the father of this brainchild. Prepare to meet Kentico founder, employee number one, and visionary, Petr Palas.

By Petr Palas in Kentico
·8 min read
The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

While you may have built relationships with existing clients; a lack of understanding in the rapidly evolving digital landscape will be sure to drive net new leads to the nearest competition. Don’t get caught out. Make sure you’re ready for the future of digital marketing.

By Yvette Hastings in Marketing
·3 min read

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