Delivering a Frictionless Customer Experience: A Game of Snakes and Ladders

Delivering a Frictionless Customer Experience: A Game of Snakes and Ladders

Creating a frictionless customer experience is one of the top agendas for companies today. Done well, you can boost customer loyalty and build a powerful differentiator that moves you away from competing on price, to competing on what customers most want: a seamless, personalized, and empowering experience.

By Yvette Hastings in Marketing
·7 min read
How Do Digital Touchpoints Influence Your Customer’s Journey?

How Do Digital Touchpoints Influence Your Customer’s Journey?

Making and sustaining a good first impression has always been important when it comes to growing your customer base. However, with adopting new digital channels, such as smart device apps, social media profiles, and chatbots, it might be quite a challenge to pin down how consumers nowadays interact with brands.

By Zaneta Styblova in Marketing
·4 min read
Why Customers Are Hooked on Personalized Experiences

Why Customers Are Hooked on Personalized Experiences

71% of consumers are frustrated by an impersonal shopping experience and 93% of companies report greater success in converting leads into customers when they personalize their marketing. Research shows that delivering personalized content tailored to your customer’s specific interests increases impulse purchases, total spend, and repeat custom, and has been proven to boost brand loyalty, too!

By Yvette Hastings in Marketing
·6 min read
How to Encourage Visitors to Share Actionable Data with You

How to Encourage Visitors to Share Actionable Data with You

We all know that personal data is crucial for true customer nurturing. When we harness actionable insights from our customer, we do so with the intent to strengthen our relationship with them by delivering truly relevant and unique experiences. But how can you encourage visitors to share actionable data in the first place?

By Yvette Hastings in Marketing
·7 min read
How Dynamic Real-time Personalization on Web Pages Works

How Dynamic Real-time Personalization on Web Pages Works

In today’s world, customized marketing messages are essential. Our customer has stratospheric expectations, and yet a mere 7% of companies consider personalization a number one priority! Personalization is far from a trendy marketing buzzword─it is here to stay and is revolutionizing digital marketing on its path towards completely redefining it.

By Yvette Hastings in Marketing
·6 min read
The Real Reason Customers Are Frustrated with Predictive Personalization

The Real Reason Customers Are Frustrated with Predictive Personalization

There simply isn’t enough of it! On average, 71% of consumers feel frustrated when their shopping experience is impersonal, and 36% of consumers believe that brands should offer more personalization. So when 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations, why are we still questioning the benefits of brands getting personal?

By Yvette Hastings in Marketing
·6 min read
What A/B Tests You Should Be Doing and How

What A/B Tests You Should Be Doing and How

Marketers often face the challenge of proving what works and what doesn’t. Enter A/B tests. Done right, seemingly insignificant changes to a landing page or email can create super significant results in opens, click-throughs, downloads, engagement, and sales.

By Yvette Hastings in Marketing
·9 min read
The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

While you may have built relationships with existing clients; a lack of understanding in the rapidly evolving digital landscape will be sure to drive net new leads to the nearest competition. Don’t get caught out. Make sure you’re ready for the future of digital marketing.

By Yvette Hastings in Marketing
·3 min read
Increase Organic Traffic to Your Site With the Moving Man Method

Increase Organic Traffic to Your Site With the Moving Man Method

Backlinks are an essential part of the SEO picture, a prized “vote of confidence” from one site to another, and a ranking factor search engines rate highly. Link building, however, is a notoriously time-consuming game and near impossible to do at scale. Enter the Moving Man Method! It’s a technique you can use to gain multiple high-value backlinks and it works in almost every industry.

By Yvette Hastings in Marketing
·5 min read
Low Email Open Rates? What’s The Deal?

Low Email Open Rates? What’s The Deal?

Every marketer has, at some point, faced the problem of low email open rates. Falling below industry average is alarming, but is usually caused by common, fixable issues like poor list segmentation and uninspiring subject lines. Here are four less well-known mistakes you might be making and how to fix them.

By Yvette Hastings in Marketing
·3 min read
Customer Research: 4 Ways to Learn More and Generate Revenue

Customer Research: 4 Ways to Learn More and Generate Revenue

It’s no secret that your customers respond more enthusiastically when your business acknowledges their individual reasons for supporting you. When you address your customers’ particular needs, your business is taking a greater effort to help them and demonstrate that you value their support.

By Jake Fabbri in Marketing
·8 min read
How Big Data Can Save Your Business

How Big Data Can Save Your Business

Go big or go home. And by saying ‘big’, we refer to data, loads of data that you as a business owner can use to reap the benefits. No matter what industry you’re working in, using the latest technological advancements is crucial. Thanks to them, you can gather tremendous volumes of information and apply data analysis to make use of it. Let’s look at the benefits Big Data brings.

By Olia Batyr in Marketing
·5 min read
Event-triggered Marketing: More Meaningful than Ever

Event-triggered Marketing: More Meaningful than Ever

In a world of omnichannel presence, relevance, and timeliness, event-triggered marketing could be the thing to take your cross-channel efforts to the next level.

By Duncan Hendy in Marketing
·5 min read

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