Event-triggered Marketing: More Meaningful than Ever

Event-triggered Marketing: More Meaningful than Ever

In a world of omnichannel presence, relevance, and timeliness, event-triggered marketing could be the thing to take your cross-channel efforts to the next level.

By Duncan Hendy in Marketing
·5 min read
How One Digital Agency’s Practical Approach Leverages AI for Customer Engagement – Part 3

How One Digital Agency’s Practical Approach Leverages AI for Customer Engagement – Part 3

Artificial Intelligence (AI) has been infiltrating our lives for much longer than most of us realize. But where is it all going? And how should we be preparing ourselves?

By Jamie Griffiths in Marketing
·6 min read
One Digital Agency’s Practical Approach to AI for Customer Engagement – Part 2

One Digital Agency’s Practical Approach to AI for Customer Engagement – Part 2

Artificial Intelligence (AI) isn’t the future. It’s the now. It’s time to really get to grips with what it can mean for adopters. And to start seeing it as just another customer channel we should be engaging our customers through.

By Jamie Griffiths in Marketing
·5 min read
RIP Net Neutrality. Now What?

RIP Net Neutrality. Now What?

After years of working out how being online affects the conversations businesses have with consumers, we’re finally in full, omnichannel, respectful, personalized, and double-consented dialogue with them, and its proving to be a win-win for all concerned. The death of net neutrality could mean all this comes to a grinding halt!

By Duncan Hendy in Marketing
·4 min read
How to Leverage Reviews and Recommendations in Your Marketing

How to Leverage Reviews and Recommendations in Your Marketing

Happy customers have the potential to be your brand’s biggest cheerleaders. Make sure that you are doing your part to let their voices be heard by leveraging reviews and recommendations as part of your marketing strategy.

By Jeannine Richard in Marketing
·4 min read
Accelerated Mobile Pages – AMP – the Implications for Marketers

Accelerated Mobile Pages – AMP – the Implications for Marketers

53% of mobile visitors leave a webpage that doesn’t load within three seconds. The average load time is between 14 and 19 seconds according to Google. So Google came up with Accelerated Mobile Pages (AMP) to speed things along. But what does this mean for websites?

By Duncan Hendy in Marketing
·6 min read
Digital Assistants and the Death of SEO

Digital Assistants and the Death of SEO

With sales of digital assistants projected to soar from 1.8 million to 15.1 million by 2020, it’s no wonder businesses are paying close attention. But leveraging voice-activated search is going to demand a major content and SEO strategy shift.

By Duncan Hendy in Marketing
·5 min read
Internet of Things – a Whole New Customer Experience

Internet of Things – a Whole New Customer Experience

Internet of Things (IoT): anything that can be connected to the Internet will be connected. Big deal… Actually, it’s huge. If you’re evenly slightly interested in delivering a great customer experience, you’ll want to be in the know when it comes to IoT.

By Duncan Hendy in Marketing
·8 min read
Small Businesses Need to Be Thinking Big in Marketing

Small Businesses Need to Be Thinking Big in Marketing

No matter the size of business: good data helps make good decisions and should be at the core of every marketing strategy. Let’s look at the why, the what, and the how of data for successful data-driven marketing in small businesses.

By Wayne Jasek in Marketing
·5 min read
8 Digital Marketing Trends to Be Aware Of for Your Store

8 Digital Marketing Trends to Be Aware Of for Your Store

The world of marketing is changing. With recent advancements in technology, there are more and more new and exciting innovations altering the way brands do their marketing. But as a store owner, you don’t want to be left behind. So read on to hear about the eight trends in the digital marketing world that you need to know...

By Victoria Greene in Marketing
·5 min read
Smart Targeting: How Hotels Can Beat Ad Blocking

Smart Targeting: How Hotels Can Beat Ad Blocking

$21.8bn in ad revenue was lost in 2015 because of ad blocking, according to Pagefair’s recent report. So with an increasing number of people blocking ads, how should hotels be rethinking their advertising strategy to reach new customers?

By Duncan Hendy in Marketing
·4 min read
5 Underestimated Online Lead Generation Channels

5 Underestimated Online Lead Generation Channels

We all love the underdog. It is quite easily the underpinning of any success story that shaped industry and business. So many thriving companies were built by underdogs that, while facing insurmountable odds, were able to conquer the giant and find success. If you look at it, the story of the underdog is appealing because it is the story of the little person creating enormous changes.

By Anastasia Sviridenko in Marketing
·5 min read
5 Essentials for Content-Driven Success

5 Essentials for Content-Driven Success

Your customers know what content they want and how they want to consume it. And their expectations of how brands interact with them are high. So what are the best ways to use content for converting visitors into customers?

By Wayne Jasek in Marketing
·4 min read
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