The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

While you may have built relationships with existing clients; a lack of understanding in the rapidly evolving digital landscape will be sure to drive net new leads to the nearest competition. Don’t get caught out. Make sure you’re ready for the future of digital marketing.

By Yvette Hastings in Marketing
·3 min read
Increase Organic Traffic to Your Site With the Moving Man Method

Increase Organic Traffic to Your Site With the Moving Man Method

Backlinks are an essential part of the SEO picture, a prized “vote of confidence” from one site to another, and a ranking factor search engines rate highly. Link building, however, is a notoriously time-consuming game and near impossible to do at scale. Enter the Moving Man Method! It’s a technique you can use to gain multiple high-value backlinks and it works in almost every industry.

By Yvette Hastings in Marketing
·5 min read
Low Email Open Rates? What’s The Deal?

Low Email Open Rates? What’s The Deal?

Every marketer has, at some point, faced the problem of low email open rates. Falling below industry average is alarming, but is usually caused by common, fixable issues like poor list segmentation and uninspiring subject lines. Here are four less well-known mistakes you might be making and how to fix them.

By Yvette Hastings in Marketing
·3 min read
Customer Research: 4 Ways to Learn More and Generate Revenue

Customer Research: 4 Ways to Learn More and Generate Revenue

It’s no secret that your customers respond more enthusiastically when your business acknowledges their individual reasons for supporting you. When you address your customers’ particular needs, your business is taking a greater effort to help them and demonstrate that you value their support.

By Jake Fabbri in Marketing
·8 min read
How Big Data Can Save Your Business

How Big Data Can Save Your Business

Go big or go home. And by saying ‘big’, we refer to data, loads of data that you as a business owner can use to reap the benefits. No matter what industry you’re working in, using the latest technological advancements is crucial. Thanks to them, you can gather tremendous volumes of information and apply data analysis to make use of it. Let’s look at the benefits Big Data brings.

By Olia Batyr in Marketing
·5 min read
Event-triggered Marketing: More Meaningful than Ever

Event-triggered Marketing: More Meaningful than Ever

In a world of omnichannel presence, relevance, and timeliness, event-triggered marketing could be the thing to take your cross-channel efforts to the next level.

By Duncan Hendy in Marketing
·5 min read
How One Digital Agency’s Practical Approach Leverages AI for Customer Engagement – Part 3

How One Digital Agency’s Practical Approach Leverages AI for Customer Engagement – Part 3

Artificial Intelligence (AI) has been infiltrating our lives for much longer than most of us realize. But where is it all going? And how should we be preparing ourselves?

By Jamie Griffiths in Marketing
·6 min read
One Digital Agency’s Practical Approach to AI for Customer Engagement – Part 2

One Digital Agency’s Practical Approach to AI for Customer Engagement – Part 2

Artificial Intelligence (AI) isn’t the future. It’s the now. It’s time to really get to grips with what it can mean for adopters. And to start seeing it as just another customer channel we should be engaging our customers through.

By Jamie Griffiths in Marketing
·5 min read
RIP Net Neutrality. Now What?

RIP Net Neutrality. Now What?

After years of working out how being online affects the conversations businesses have with consumers, we’re finally in full, omnichannel, respectful, personalized, and double-consented dialogue with them, and its proving to be a win-win for all concerned. The death of net neutrality could mean all this comes to a grinding halt!

By Duncan Hendy in Marketing
·4 min read
How to Leverage Reviews and Recommendations in Your Marketing

How to Leverage Reviews and Recommendations in Your Marketing

Happy customers have the potential to be your brand’s biggest cheerleaders. Make sure that you are doing your part to let their voices be heard by leveraging reviews and recommendations as part of your marketing strategy.

By Jeannine Richard in Marketing
·4 min read
Accelerated Mobile Pages – AMP – the Implications for Marketers

Accelerated Mobile Pages – AMP – the Implications for Marketers

53% of mobile visitors leave a webpage that doesn’t load within three seconds. The average load time is between 14 and 19 seconds according to Google. So Google came up with Accelerated Mobile Pages (AMP) to speed things along. But what does this mean for websites?

By Duncan Hendy in Marketing
·6 min read
Digital Assistants and the Death of SEO

Digital Assistants and the Death of SEO

With sales of digital assistants projected to soar from 1.8 million to 15.1 million by 2020, it’s no wonder businesses are paying close attention. But leveraging voice-activated search is going to demand a major content and SEO strategy shift.

By Duncan Hendy in Marketing
·5 min read
Internet of Things – a Whole New Customer Experience

Internet of Things – a Whole New Customer Experience

Internet of Things (IoT): anything that can be connected to the Internet will be connected. Big deal… Actually, it’s huge. If you’re evenly slightly interested in delivering a great customer experience, you’ll want to be in the know when it comes to IoT.

By Duncan Hendy in Marketing
·8 min read
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