Kentico Software successfully continues in its efforts to modernize the product and proves once again that they are a strong player in the field of digital experience platforms (DXPs). To emphasize that, Kentico has been included in the 2021 Gartner Magic Quadrant for Digital Experience Platforms. Thanks to the company’s strong future vision and well-considered product roadmap, this is now the fifth time Kentico Software has been positioned in the report since 2016. To guarantee the successful execution of this ambitious product strategy, Kentico Xperience has strengthened the Executive team.
Kentico placed in 2021 Magic Quadrant for Digital Experience Platforms
In the 2021 Magic Quadrant, Gartner—the leading research & advisory company—assessed 16 top vendors in the realm of DXPs. The list includes Kentico (the creator of DXP platform Kentico Xperience) once again positioned as a Niche Player, and seen as a good fit for midsize organizations. In general, the report is designed to describe vendors in specific scopes of expertise. In this case, it is intended to help you understand the DXP market, its challenges and future, as well as specific capabilities and cautions of each of the listed vendors.
Gartner defines a Digital Experience Platform (DXP) as “an integrated and cohesive piece of technology designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multi-experience customer journeys. A DXP can provide optimal digital experiences to a variety of customers, including consumers, partners, employees, citizens, and students.”
“Gartner’s continued recognition of our efforts to deliver real and quick value to our customers, as we understand it, inspires us to ensure that our history of success becomes a habit for the future. It brings us no end of joy to deliver a product that our customers and business partners would feel proud to be associated with. We have good reason to be confident in our future because we have a well-refined product vision that we are excited to deploy,” says Dominik Pinter, new Managing Director Kentico Xperience.
Building a next-generation product
Gartner’s annual Magic Quadrant evaluation is based on specific criteria, analyzing the company’s overall completeness of vision and ability to execute—both of which are main investment focus points for Kentico Xperience on a long-term basis. To not fall behind in these efforts, Kentico Xperience is standing in front of a series of strategic steps leading to a next-generation DXP.
“We intend to provide our customers and partners with a powerful tool that is up-to-date and easy to use. It’s therefore essential to never stop innovating. In the past months, we’ve worked hard on creating a roadmap of how to get our product to the next level. Thanks to our clear vision to help businesses boost their digital transformation—with improved customer journey analytics, SaaS offering, AI and automation capabilities, and much more—we now know what to do to push the product development in the right direction,” explains Matej Stefanik, new VP Product Kentico Xperience.
The intention is to shorten our release cycles to accelerate our innovation path. Keeping in mind the nature of product releases up to now, the idea of releasing new functionality every few months presents possibly the most fundamental change. “We wanted to simplify the process of adopting Kentico’s new versions for our customers. Therefore, we’ve decided to make the next release cycles—or Refreshes, as we call them—a lot shorter. Thanks to that, everyone will be able to stay up to date with the latest product version, effortlessly,” adds Matej Stefanik.
The journey to the most modern DXP in the market
As one of the first platforms on the market, Kentico Xperience already supports .NET Core MVC for building customer projects. Now, the company is also going through a back end rewrite to .NET Core, which only enhances their position of an innovator. However, the product modernization isn’t about a back end rewrite exclusively. Other areas, such as digital commerce and digital marketing, will be subject to optimization too, mainly from the user experience perspective.
The product team has presented five key improvement points to begin with:
- Focus on the low code/no code approach: business users, content editors, and digital marketers should be able to work more independently, without having to rely on developers.
- Boost automation by using artificial intelligence and machine learning: more features will be added to help users automate the workflow, such as content classification, automatic assignment of tags or categories, recommendation of appropriate pictures, automated sentiment analysis, and personalization.
- Cloud-first solution and SaaS (Software as a Service) offering: updates to the latest version, running on the optimal servers, maintenance, uptime, and many other aspects will be taken care of by Kentico Xperience, to boost the efficiency of users’ individual projects.
- Faster release cycles: it will only take a few weeks to deliver new functionalities, which will increase flexibility of the offered solution and prevent dramatic changes between versions.
- Leveraging cutting-edge technology: Microsoft .NET Core will help us secure the highest standard, adaptability, and usability of Kentico Xperience for its users’ unique projects.
Kentico Xperience’s customers and partners can look forward to the first Refresh at the end of quarter one 2021. Its key focus will lie on additional .NET Core MVC Support, Search and Ease of Use.
Boosting the improvements by strengthening the Executive team
Along with modernizing the product, the company is also investing in modernizing the organization to deliver a true future-proof product for its customers. After dividing the company into two dedicated product divisions in 2020—Kentico Xperience and Kentico Kontent—each division had been working hard on building their own strong Executive team to guide them on their journey to meeting their goals and ambitions.
With the beginning of 2021, Kentico Xperience has finalized its efforts in establishing just such a team. From February on, Dominik Pinter—former VP Product—will become the new Managing Director of the entire Xperience division. Dominik, who has been diligently fostering the product vision, will continue with a goal of modernizing Kentico Xperience business as a whole.
Meanwhile, Matej Stefanik will take over the role of VP Product within Kentico Xperience. Matej, who has entered this position as former VP of Product Management & Product Marketing in Y Soft, is now about to continue in the well-elaborated product vision. Matej and Dominik have successfully collaborated in the past, which only enhances the company’s confidence that a smooth journey for product development can be expected.
Last but not least, Petr Klouda—current VP Sales EMEA & LATAM—will become the new Kentico Xperience VP Global Sales. This structural change is the final piece of the jigsaw puzzle that needed to fall into place. Petr will now manage the entire Kentico Xperience sales organization, across all regions. This way, the company’s efforts in building stronger relationships with our clients and partners are being supported properly, which plays a key role in modernizing the sales organization.
Petr Palas, Kentico’s founder and CEO, comments on the new structure of the team: “I’m very happy that we have finalized building the team, and we can continue in our efforts to provide the most modern DXP to the market. We now have a diversity of people with great experience with Kentico as well as in our industry, and with valuable insights from other B2B businesses.”
About Kentico Software
Kentico Software is an established global company with two award-winning content management products: Xperience, a full-featured DXP platform, and Kentico Kontent, an enterprise headless CMS. Kentico has customers in over 120 countries, with offices located in six countries on four continents. Over the last 16 years, a community of 1,000+ partners has formed around Kentico.
With over 250 overall employees and 20 plus support engineers in multiple geographies, Kentico is able to provide quality support 24/7. Support, Consulting, and Customer Success teams operate from three independent locations: the US, Europe, and Australia. In addition to Gartner’s recognitions, Kentico Software has been named a Strong Performer in the Forrester Wave for WCM 2018.
About Kentico Xperience
Kentico Xperience is the award-winning digital experience platform that combines content management, digital marketing, and commerce. Available on-premises or in the cloud, Kentico Xperience is an easy-to-use solution for modern websites. It provides personalized experiences and integrates seamlessly into any technology stack. Kentico Xperience empowers companies and brands to increase customer engagement, deliver personalized content to the right audience, and optimize performance to win more clients. Its advanced capabilities, short time to value, and ease of use are backed by market-leading support and a global network of implementation partners.
Kentico Xperience was first introduced in 2004 by Kentico Software, a technology company headquartered in the Czech Republic with offices in the US, UK, Netherlands, Singapore, and Australia. Kentico has more than 1,000 digital solution partners and powers over 30,000 websites across 120 countries. Customers using Kentico Xperience include Allergan, Ingram Micro, Konica Minolta, Land O’ Lakes, PPG, and Red Cross.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.