Whitepapers

GDPR Compliance and Your CMS

GDPR Compliance and Your CMS

With GDPR being in effect since May 25, 2018, compliance is not an option but an obligation with expensive consequences. However, having a GDPR-savvy CMS not only makes it easier to comply with the new privacy regulations but means that you will be left with more reliable customer data, which could result in better marketing results.

 
The GDPR Challenge for Content Management

The GDPR Challenge for Content Management

Since May 25, 2018, GDPR has been in the effect. And for all companies that sell services or goods to EU citizens or monitor their online behavior, you need to know what GDPR means to you or risk paying fines of up to €20M. In this whitepaper written by Tim Walters of The Content Advisory, you will gain an understanding about the challenges and opportunities GDPR brings for roles associated with content management and digital experience.

 
GDPR, Your CMS, and You

GDPR, Your CMS, and You

Since May 25, 2018, GDPR has become a very real fact. And for all businesses that sell services or goods to EU citizens or monitor their online behavior, it is time to sit up and take action or risk paying €20M. To assist you in navigating these tricky waters, we have compiled this handy guide to help you put GDPR compliance right at the heart of your technology stack.

 
How Digital Agencies Stay Successful

How Digital Agencies Stay Successful

Bigger deals, better projects, long-term success, are these really things that can be learned? Download this whitepaper and discover from the best in your industry what it takes to make it in the digital agency world.

 
Growth Hacking: Not Just for Startups

Growth Hacking: Not Just for Startups

How do companies such as Dropbox and Amazon have such runaway success? Short answer: growth hacking. If you’re wondering what exactly that is and how you can make it work for you, you’ll find the answers in this whitepaper.

 
The Four Key Checklists for Choosing Your CMS Solution

The Four Key Checklists for Choosing Your CMS Solution

A content management system (CMS) is the backbone of your company’s web presence. Choosing the right one can be a daunting task, but this whitepaper is here to help you navigate to the best choice for you and your business.

 
Omni-Channel Marketing for Customer‑Driven Interaction

Omni-Channel Marketing for Customer‑Driven Interaction

Is your marketing plan focused on customer demands or marketer efficiency? Consumers do not want static messages across all platforms. They need meaningful engagement with your brand as they move through the sales cycle. If you keep giving them the same content every time, they’ll leave and take their money with them. Omni-channel marketing is an effective technique for interacting with your customers in the meaningful way they demand. 

 
Remarkable Customer Experience

Remarkable Customer Experience

Modern consumers are jaded by the sheer volume of messaging content they face in their daily lives. They turn off if the message they receive isn’t tailored to their needs. If your message is static and unchanging, they will tune your message out and won’t buy. Content Personalization is the only effective way to reach these modern consumers. 

 
Customers Need a Human Touch in Digital Marketing

Customers Need a Human Touch in Digital Marketing

Are you sure you’re really speaking to your customers? Advances in technology allow marketers to produce targeted campaigns and communication but can lack a human feel. This turns customers off and drives away sales. Human to Human Marketing turns these same tools on their head, helping you reach customers with a message that resonates with who they are. 

 
5 ways to optimize your digital campaigns

5 ways to optimize your digital campaigns

Are you sure you understand your customers, their needs and desires? Customers change over time; their behavior and consequently their buyer’s journey is affected by many factors that turn up as the market changes, which can cause unexpected complications in your business. Are you ready to tackle them?

 
How the right CXM solutions deliver better customer experiences

How the right CXM solutions deliver better customer experiences

As Sun Tzu once said, know thy enemy; in this day and age, however, it’s even more important to know thy customer. It’s a fact: your customer is the single most important factor for your company’s success.

 
6 factors for choosing digital marketing tools

6 factors for choosing digital marketing tools

6 crucial factors to consider when choosing the right solution for your multichannel marketing success. This whitepaper takes a look at the big question: all-in-one versus best-of-breed. Which comes out on top in delivering a holistic experience to your users?

 
Email Marketing for Success

Email Marketing for Success

Do you want to maximize the value of each email you send? Be able to measure the success of each campaign? Engage your customers with highly relevant content? Simply put, are you ready for boosted conversions and revenue?

 
Marketing Automation for Success

Marketing Automation for Success

For most companies today, customers are driving the buying process more and more. Particularly for B2B companies, the buying process frequently is a complex and long journey that requires the right management and nurturing.  Marketing also has the growing responsibility of attracting new customers and helping convert more leads into sales. Marketing Automation platforms enable Marketers to create and manage customer interactions with greater speed and customization. Smart marketers have been turning to Marketing Automation as a new way to shepherd customer engagement opportunities more successfully and lead to improved sales outcomes.

 
Lead Scoring for Success

Lead Scoring for Success

A company’s website is still one of the most important sales and marketing tools for attracting new customers. A major priority for Marketers is a continuous flow of high quality leads to pass on to Sales. Often only a small percentage of leads are deemed sales-ready, while the remaining leads are frequently left to languish. To remedy the situation, Marketers are turning to lead scoring to rank customer interest shown for company products and the customer fit to buyer personas and target markets.

 
8 Crucial Online Marketing Tools Every Marketer Should Know

8 Crucial Online Marketing Tools Every Marketer Should Know

Are you using these 8 success-critical tools in your marketing activities? If not, then you’re missing out on leveraging the latest in visitor engagement, lead nurturing and customer conversion. Used together, you can turn your website into a sales and marketing powerhouse!

 
How to Select a Web Content Management System

How to Select a Web Content Management System

Most large organisations need a Web Content Management System (WCMS). Regardless of the
technical abilities of a company’s in-house teams, gone are the days where having a static HTML
website is good enough.
 

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