By profound, United Kingdom

With their 143 tyre centres across the UK and continuous growth through new acquisitions, the Protyre retail chain is one of the largest chains of fast-fit and mechanical garages in the UK. Their in‑store experience needed to be reflected online, and its magnificent results speak for itself.

increase in revenue

Dedicated personal approach

Profound integrated Kentico into Protyre’s internal systems for CRM, stock, and scheduling. This provides a personal touch to web visitors, with tyre recommendations for their vehicle based on their car registration, and helps to create a frictionless buying experience where users can also book their car in for an MOT check at the same time.

Hosting on Microsoft Azure provides a secure environment and enables Profound to optimise the website across all aspects of system integration, on-site search, CDN, and page-load speeds.


The year on year business impact has been phenomenal (a comparison between last quarter in 2016 and last quarter of 2017):

increase in the number of tyres sold online

increase in profit growth

increase in online MOT bookings



This partner has been inactive for quite some time.
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