Dedicated personal approach
Profound integrated Kentico into Protyre’s internal systems for CRM, stock, and scheduling. This provides a personal touch to web visitors, with tyre recommendations for their vehicle based on their car registration, and helps to create a frictionless buying experience where users can also book their car in for an MOT check at the same time.
Hosting on Microsoft Azure provides a secure environment and enables Profound to optimise the website across all aspects of system integration, on-site search, CDN, and page-load speeds.
Results
The year on year business impact has been phenomenal (a comparison between last quarter in 2016 and last quarter of 2017):
increase in the number of tyres sold online
increase in profit growth
increase in online MOT bookings
