Moving to the all-in-one solution
Due to ambitious growth plans, Marler Haley was looking to develop a new website — one which would allow them to not only stand out with a slick design but also improve lead generation via increased marketing functionality. The existing website had basic commerce functionality but lacked enterprise-level marketing functionality and integration with their other technology platforms. Kentico Xperience was the platform of choice due to its all-in-one marketing functionality.
Kentico can be easily integrated with multiple CRM platforms, which was helpful, as Marler Haley used Microsoft Dynamics NAV. Historically, Marler Haley had been manually moving customer and order data from their e-commerce platform into Microsoft Dynamics., but this arduous task for the team was removed, thanks to a bespoke integration.
Marler Haley is now equipped with a robust, easy-to-edit commerce platform that significantly enhances their online presence. The marketing team has a host of tools available to them, all integrated within Kentico, which enables intuitive campaigns to be launched as and when required. The Kentico platform is seamlessly integrated with Microsoft Dynamics NAV. All registered users and orders are passed directly from Kentico to the CRM, eliminating the need for manual entry.
Marler Haley achieved outstanding results from before the Kentico implementation (July to December 2016) compared to six months after (July to December 2017):
increase in product page conversion rate
increase in cart page conversion rate
increase in contact us conversion rate
Projects by partner
• Site of the Year Finalist
Royal College of General Practitioners
RCGP is the professional membership body for GPs in the UK. The college required a new website to improve the general appeal, visual identity and user experience for their new and existing members.
Jul 27, 2022
GRM Digital were in need of a new Kentico platform that encompassed stunning design with leading EMS marketing features. GRM also wanted to create a website built in the best practise MVC approach, which we will be using for all future client website builds.
Mar 17, 2020
Green River Media
Green River Media wanted to migrate their website from Ektron to Kentico. Alongside a full content migration, we needed to ensure a smooth transition in terms of mobile responsiveness and SEO. The new CMS has made creating a more media rich site much simpler and it is now much easier to navigate.
Following a review of their existing Kentico 7.0 CMS platform and its capabilities, RoSPA made the decision to upgrade to Kentico 12 which has provided an E-commerce solution that is seamlessly integrated with their purpose-built Integra NG CRM system.
Jul 2, 2019
• Top 10 of the Month
The client requested a CMS with additional capabilities for marketing and SEO as well as a fresh, user-friendly design because the former website was built in WordPress. The primary focus was also for Microsoft Dynamics NAV to be integrated into the new system.
Jun 19, 2022
The old website was in WordPress and the client wanted to have a CMS that offered more opportunities for marketing and SEO along with a new design that would be more user friendly. Along with that, the biggest request was that the new system has an integration with Microsoft Dynamics NAV.