A digital experience built for long-term success.
Technical snapshot
- Page Builder
- Form Builder
- Content Hub
- Migration to Xperience by Kentico
How HSHS streamlined content management with a multisite solution
HSHS envisioned a single top-level system for creating a modern, coherent digital experience across all its brands. They wanted to:
- Build a top-level platform for managing 15+ websites
- Create websites with a modern, cohesive design
- Fortify security
- Improve accessibility and responsiveness
- Polish their SEO strategy
- Help marketers be more efficient
To achieve these goals, HSHS turned to BizStream. The team needed to streamline the content administrator experience for managing classes and events, introduce varied content layout options, and address complexities in deploying content across different sites. They also revamped the search capabilities across the websites to meet contemporary standards and build trust.
The new digital experience platform from Kentico provided HSHS with a level of flexibility that enables all branches to share some content and add their own. One of the key components is the Page Builder, a built-in app that allows marketers to create pages and update their content independently in an intuitive visual editor.
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Shared content across branches with flexibility for local updates
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Page Builder enabling independent content creation and updates
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Custom event and class management with integrated forms and payments
BizStream leveraged Kentico’s flexibility to build a custom module for event management. With this functionality, HSHS can create multiple classes and events and collect contacts with Kentico’s ready-to-use Form Builder. Payments are processed through a custom integration with Authorize.Net.
The system is also integrated with Kyruus Provider Search to help users find a doctor and Google Analytics to monitor the site performance.
Kentico was selected for its ability to balance marketer autonomy with the trust and reliability required in a healthcare environment. Features like the Page Builder and Content Hub make it easier for teams to manage and update content independently, while maintaining consistency and governance across the platform.
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Marketer autonomy through intuitive tools like the Page Builder
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Easier content creation and reuse supported by the Content Hub
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Increased trust and consistency for healthcare content and messaging
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Flexible foundation designed to support future growth
By giving marketers the ability to create, organize, and publish content without ongoing developer support, Kentico enables teams to move faster while maintaining confidence in the information being shared. Its scalable platform ensures healthcare organizations can continue evolving their digital experiences as needs change.
The deployment of the new HSHS website has had positive impact in several areas:
- Improved user engagement: Over 1,000 registrations for classes and events during the initial launch period exceeded expectations
- More visibility: The overall SEO score increased, enhancing the reach of the websites within search engines
- Better efficiency: Simpler content management processes enabled the marketing team to create and manage content more effectively
Looking ahead, the organization plans to continue building on its future-proof digital experience platform, supported by regular updates, refreshes, and hotfixes. With a clear technology roadmap in place, the platform is well positioned to evolve alongside changing business needs and user expectations. This approach ensures the digital experience can be continuously refined and expanded over time, without disruption or the need for major replatforming efforts.
“The metamorphosis of our website into a dynamic digital hub has been critical to our organization.
Kentico's platform empowered us with the flexibility necessary to craft a unified online presence while still accommodating the unique needs of our individual hospitals. From seamless content management to personalized user experiences, Kentico has helped our transformation in the way we connect with our patients and colleagues.”
BizStream
HQ
Level
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Gold partner
Qualifications
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Quality expert
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Hosting partner
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SaaS expert
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Upgrade expert
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Accelerator expert
Industries
- Associations
- Banking, Investment & Insurance
- Business Services
- Health, Beauty & Medical
- Law Firms & Legal Services
- Manufacturing
- Telecommunications
