All information under one roof
Equip needed a site that would be efficient to manage as well as providing a platform for future personalisation. One of the biggest challenges was the high volume of information that needed to be housed on-site. The site also needed to be able to cater for different fund members with different levels of access to on-site content. Further, strict compliance requirements apply to superannuation so it was essential to have a way to ensure that information throughout the site would remain accurate and consistent.
- Custom Tables have allowed Get Started to set up a glossary that applies across the site–so whenever a relevant term is used, a tool tip will automatically appear allowing the user to look up the term without having to leave the page.
- In addition, creating Lookup Tables in Kentico enabled the delivery of hidden fields of information to specific member types.
A key part of Equip’s strategy with the new site was to use the blog to support push campaigns to fund members. This has been spectacularly successful, with blog items now accounting for around 40% of the most popular pages on the site. This can be attributed to a redesign that has seen blog views jump by more than 200%.
In the six months since launch on July 6, 2016, this site has recorded improvements in engagement metrics across the board, including:
increase in the number of users
seconds increase in average time on site
increase in page views
drop in bounce rate
Projects by partner
Clipsal Virtual Smart Home
With retail increasingly transcending the showroom, Clipsal needed a way to demonstrate its new Wiser Smart Home product range to customers through 3D visualisation. The result was a virtual experience that has laid the foundation for an immersive platform to launch future product ranges.
Oct 5, 2021
• Site of the Year Winner
Churches of Christ
Churches of Christ is a provider of aged care, homecare, retirement living, foster care, youth and family services, and social housing services. In an endeavour to bring more clarity and customer-centricity to the site, Churches of Christ engaged Luminary to lead a digital transformation.
May 16, 2022
BM RentCover educates potential policyholders about the value of aligning with a specialist landlord insurance provider and currently protects more than 150,000 rental properties across Australia. It was seeking a new website to better reflect the culture and values at the heart of the business.
Jun 13, 2019
• Site of the Year Finalist
NGS Super is the leading Australian industry super fund for those in non-government education, mutual finance and community organisations. This project involved a complete digital replatform, with a deep discovery and customer journey mapping phase to provide a foundation for digital innovation.
Dec 5, 2018
GS1 Australia is the leading provider of standards and solutions for over 20 industry sectors, having introduced barcoding to Australia in 1979. This project was a migration from Ektron to Kentico 10, including the development of a mobile site.