Komerční banka

Background.

Komerční banka is one of the leading financial institutions in the Czech Republic, Central, and Eastern Europe, and it is a member of the Société Générale Group. 

The bank was founded in 1990, and today has more than 7000 employees and more than 1.6 million customers in the Czech Republic. 

Komerční banka is the parent company of KB Group, which provides additional specialized financial services, including: 

• pension funds 
• building society schemes 
• factoring 
• consumer lending 
• insurance
  
  

For many years, Komerční banka has been using a content management system designed for its needs by a local contractor. Above all, due to the need for more control over content management, allowing advanced marketing capabilities to improve overall user experience on the web and reduction of operational costs, it decided to select a new platform. 

When selecting a new platform, great emphasis was placed on the ease-ofuse, scalability, and the ability to reuse both content and functional components that should facilitate the transition to a unified platform on other KB sites.

Goals.

To increase business opportunities through better user experience, optimization of information architecture and connection with other commercial channels of Komerční banka. 

• To create a new, eye-catching content that will increase users' ROI and simplify content management for operational changes. 
• To connect the web platform with other Komerční banka systems to increase automation and provide new services to end users. 
• To ensure a reusability of content and functional components across the whole site that will gradually be placed under a single platform. 
• To have an ability to use online marketing tools within a single platform to improve user experience and promote business opportunities.
  
  

Challenges.

• One of the biggest challenges was coordinating work on creating new content and preparing functional components along with integration into existing Komerční banka systems. 
• More than 25 people working in the ACTUM team and the KB team worked on the project. 
• Data security and maximum web application availability were top priorities in designing infrastructure and integrating. 
• Components must be very versatile, so they can be used virtually anywhere on the web. 
• An ambitious timetable required content delivery basically from the very beginning of the project.
  
  

Solution.

• The new Komerční banka website is based on Kentico EMS with two web servers to ensure maximum availability and maximum user experience thanks to low responses. 
• To ensure true maximum availability, even in the event of a total failure of both data centers while minimizing user comfort, functionality has been implemented using Kentico customization tools, which store a daily static HTML export of the entire site to which traffic can be redirected immediately after a complete downfall of the Kentico platform. With customization, the static web looks almost identical to the normal web, with dynamic components being either completely hidden or alerts the user of their temporary downtime.
•  At the start of the project, components for product data folding were developed with the highest priority, making it the largest content section of the entire site, allowing content to be edited and edited by publishers from the very beginning of the development phase of the project. 
• The whole solution is integrated with more than 15 Komerční banka systems, such as a loan calculation system and other products, an internal system for managing sales opportunities from forms and other contact points, a system for sending a full KB notification group, an online ordering system, and meetings, systems providing data exchange rates, transparent accounts and many more. 
• For managing multiple email campaigns, the Kentico Email Marketing functionality is used. This functionality can collect contacts from several contact groups, through the creation of mail templates, to distribution and evaluation.