Kentico is an uncomplicated tool, which is really easy to use, especially for those who are non-technical. It has a good balance of E-commerce and Marketing functionality at an affordable price with the ability to run CRO within the site. One of the benefits of using Kentico is that we are able to give wider parts of the business access to only the relevant parts of the platform and it’s a .net application so we’ve been able to tailor some modules to our exact needs. Since using Kentico, we have seen an increased conversion rate due to a simple checkout process.