Twinings

By Ridgeway, United Kingdom

Site of the Year Global Winner 2014

www.twinings.co.uk

Food & Beverage

Twinings has been bringing the finest teas and freshest flavours to the lives of UK consumers for over 300 years. Their website reflects this rich heritage and positions Twinings as one of the UK’s most trusted brands with a global following of tea enthusiasts in more than 100 countries. This needed to be supported by a flexible and functional commerce platform that would bring the story behind the brand to life.

increase in revenue

Would you like a cup of tea?

They wanted to provide customers with a flavour of the Twinings brand through longform content for key products, to illustrate their heritage and style and demonstrate the high-quality ingredients.

Personas were created for key audiences to make their experiences as tailored and smooth as possible. Using Kentico's Personalization and Automated Marketing functionality enables personalized content and targeted emails. The website is integrated with ERP and delivery systems SAP, MetaPack, and Sagepay to communicate in real time for a seamless flow of data to enhance operational efficiency.

The result is a website that serves as a content management, commerce and marketing platform.

Results

This is the growth that has been seen over the most recent Christmas period from October 1 to December 25, 2016, compared to the same period in the previous year:

increase in average order value

increase in commerce conversion rate

increase in number of transactions

Ridgeway

www.ridgeway.com

Qualifications

Competencies

Cloud
Content Strategy
Digital Commerce
Digital Marketing
Integration and Customization
Personalization

Locations

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