Krispy Kreme

By Ridgeway, United Kingdom
  • Food/Beverages

Krispy Kreme, the global doughnut and coffee chain, needed a new UK website to help drive their brand forward, create excitement and engagement among visitors, and deliver increased revenue through e-commerce.

Krispy Kreme
Site of the Year Finalist 2018

Results

Comparing the three-month period after launch (26/11/18-26/2/19) with the same period the previous year, the new website achieved:

43% decrease in bounce rate
58% increase in pageviews

All your goods in one basket

Krispy Kreme required not only a customer-facing website but a hub fulfilment suite for their production teams to fulfil orders efficiently. Ridgeway had to extend Kentico’s out‑of‑the-box functionality to allow multiple shipping consignments per order, based upon product types.

Ridgeway streamlined the entire site structure, simplifying the user journey and enabling users to add all product types to a single basket. The site can now apply multi-tiered discounts, dynamic pricing, and delivery. Users are now able to purchase products using up to 50% fewer clicks from homepage to completion and account customers can make a purchase in just two steps. The confirmation page promotes the benefits of creating a user login, tracking the order and faster checkout, without adding friction to the checkout process.

Read the full case study

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Kentico enabled Ridgeway to build a visually engaging site with a sophisticated suite of fulfilment applications to help our team transition orders through the fulfilment process. We’re delighted to now be able to offer our customers the option to seamlessly purchase and receive our products. Our website is optimised, fast and user-friendly thanks to Kentico

Adrian Mosley, Head of Digital
Krispy Kreme UK

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