InnovAge

By BlueModus, USA
  • Associations
  • Health/Pharmaceutics
  • Migration
  • Services

The mission of InnovAge is to allow seniors to live life on their terms – by aging in place, in their own homes and communities, for as long as safely possible. Their approximately 1,100 employees serve more than 3,600 seniors. Their website focus is to position InnovAge as the premier PACE provider in the United States.

InnovAge
Site of the Year Winner 2017

Results

Comparing the results from the month prior to launch to the month after launch, significant improvements have been seen, such as:

77% increase in pages per session
65% greater length of session duration
30% lower bounce rate

With MS Azure towards a high-performance website

Use of Azure has not only resulted in cost savings but CDN servers configured to be geographically close to their audience has resulted in faster page load times, including image load speed that impressively hovers around the 40-80ms range.


The new site also provided InnovAge with a measurable web conversion tunnel, allowing them to bring in highly-qualified leads and filtering out unqualified leads. This new process allows them to filter out the 75% of traffic that they determine to be unqualified, allowing them to focus their sales and marketing efforts to pursue the 25% of traffic that is identified as highly qualified.

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A key goal for InnovAge in the past year has been to focus on improving communication and education to the community about PACE. Our new Kentico website serves as a primary tool in achieving this goal. We rely on the templates to keep our website on brand and consistent when adding new content and are happy how easily we can release new blogs. Additionally, as we continue to grow and enter new markets, Kentico‘s ability to stage information and then smoothly push it to the live website is incredibly important to us.

Sarah Rasmussen, Director of Communications
InnovAge

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