Baby Village

By Devotion, Australia
  • E-commerce
  • Family/Parenting
  • Retail

Baby Village is one of the most experienced baby stores in Australia, delivering service and quality unmatched by chain retailers. The main aim of their new website was to innovate their online shopping platform, and with a 142% increase in revenue, the results are more than appealing.


The website has provided Baby Village with a destination that replicates the in-store experience. Year-on-year website activity is extremely positive, with the following results from July 2018 (compared to July 2016):

38% increase in e-commerce conversion rate
93% increase in transactions
25% increase in order value

A Rock-solid Platform for the Most Delicate Ones

Devotion needed to deliver a robust e-commerce storefront, which would streamline the buying process, and, in turn, increase conversions for Baby Village. A combination of out-of-the-box Kentico EMS features and functionality along with specific custom modules were implemented to allow for scale and flexibility.

Baby Village are using Kentico to manage all their email marketing, automated re-engagement marketing, and MVT testing. The platform is integrated in real-time with Vend (a POS system); Afterpay, PayPal, and standard credit card facilities; and is also integrated with Shippit for fulfilment and provision of shipping costs.


Kentico provides us with the tools to merge our business vision with our online vision. It’s extremely user friendly and seamlessly integrates with third party platforms. 
As an e-commerce solution, Kentico offers a refined balance between ease-of-use and the richness of the feature set. The marketing solution has allowed us to better target and nurture our customers, and we look forward to expanding its use over the coming months.
Highly recommended!

Nathan Pongrass, Director
Baby Village

We're named a Challenger in the 2019
Gartner Magic Quadrant for WCM!