Media Coverage


Why Location is Everything in Mobile Marketing

May 23, 2018

By Wayne Jasek
Director of APAC

Despite an increased concern over protecting personal data, consumers want personalization in order to feel valued. They wanted a connected and frictionless journey as they move between channels and devices; and they want experiences that enhance their day-to-day lives both online and offline.

Today, location-based marketing allows brands to send personalized messaages to their consumers when they are most receptive to them. And in doing so, businesses are delivering unparalleled time-and-location-appropriate customer experiences.



A developer's guide to surviving the impending General Data Protection Regulation

May 15, 2018

Karol Jarkovsky, VP Product at Kentico, suggests that GDPR represents a unique challenge. Here, he shares his tips for surviving the biggest data protection shake-up in decades

By Nick Ismail 

GDPR, the new General Data Protection Regulation coming into force in 10 days, isn’t just another regulation. Despite its lacklustre name, GDPR is easily the worst four-letter word any business owner or developer can think of right now — the end of digital world as we know it.

“Even a quick glance at the 99-article document got my heart rate up,” says Kentico‘s Jarkovsky. “Maybe this one is worthy of the sweat, tears and sleepless nights (or months) that developers worldwide are suffering. No matter the business type or vertical, if a company stores any information about European visitors, GPDR is likely to be the only topic of conversation had for the considerable future.”

GDPR recap

Most developers are already up to their eyeballs in GDPR compliance meetings, issues, consent requests, privacy policy updates and procedure overhauls, but for those who aren’t sure why this is (or what is being talking bout), here’s the deal:

GDPR is about privacy and protecting people’s personal information—the stuff companies so frivolously (and somewhat excessively) collect in order to deliver meaningful customer experiences. It takes much less information than one would like to think to steal an identity and wreak havoc. So, though consumers are benefiting from the collected data in the form of tailored interactions and joined-up journeys across devices, it’s clear that stricter control is required. And since the last laws covering online data were penned in the 90’s (probably with a quill)…it’s long overdue. Back then, we had no idea how integrated our on- and offline lives would be nor that we’d all be sharing most details of both on social media—inadvertently opening ourselves up to vulnerabilities.

So GDPR is about helping people take back control of their personal data — their property — by having strict regulations for how companies collect, store, transfer and use the data they have.

GDPR comes with a lot of implications for all businesses in all industries, and they run very deep. Developers especially need to start educating themselves about the regulations, the areas of their work that will be affected, and the adjustments and updates required for compliance.

Jarkovsky’s GDPR action plan for developers

The new GDPR regulation affects developers in all businesses in a big way. And with the size of fines threatened, it’s no wonder. A little panic is warranted. A small heart attack might not be uncalled for.

But, the alternative is to take things one step at a time. If you’ve been propping your eyes open with toothpicks through GDPR presentations, it’s time to sit up and pay attention. Do your homework. Find out all the different areas of your work that will be affected. Get as much time as you can with your legal advisors and know what questions to ask.

Here's What's at Stake for Companies That Don't Comply With GDPR

Make sure everyone in the team understands the regulation, their personal role in compliance, and what the implications of non-compliance are.

Get a sense of what new capabilities you’re going to need. Essential things like being able to control data at a much more granular level can have a pretty hefty impact on development costs.

Data detection

When you think you’ve understood the laws, it’ll be time to organise a thorough check of your entire data catalogue, detecting everything the new law applies to. This is a massive undertaking. Start early. Get out a tooth comb and go through every single table on every system in the company looking for personal details belonging to users. Keep logs.

There’s some nifty software out there with sophisticated reporting capabilities that will help you do this, so if you’re running out of time (hint: you are), these could be a good option for you.

Spring cleaning

GDPR is in place to help people control what data you hold about them, so the less, the better. So databases should be clean and clutter free. If a user’s date of birth, their family tree, or what Disney character they most look like isn’t essential, it should be deleted. The less personal data companies are holding, the smoother their transition into a GDPR world will be.

You will have to be prepared for people invoking their right to be forgotten, too. This will have a huge impact on how you create data-centric applications. You’ll need to consider all the various data touchpoints and starting thinking about how they’ll need to be updated

Have a plan

Define a comprehensive and detailed implementation plan to help you track your progress and stay on top of the schedule. Don’t panic looking at your discovery phase log. Break it into small, logical segments and divvy them out to your team. Then start on acquiring the additional resources you’ll need.

Your action plan should also include a close examination of who in the company can access the stored data. Interview staff, dig out those Disaster Recovery (DR) checklists and limit access to just the essential people. You won’t regret this step when audit time comes round.

And it will. Maybe not today, or tomorrow, but on a day you’re least expecting it and deep in a seemingly more important meeting. But no fear; full prep now brings peace as you go forward and makes your audit interview a doddle (complete with logs and multi-coloured reports about how well you comply).

The most important thing

“You’re a developer. You’re already amazing. The impossible is just something you’re raring to prove otherwise. Be confident. Never admit defeat. GDPR will most likely test you. But, manage yourself with the same level of integrity you always do, and you’ll be fine,” concludes Jarkovsky.


Questions that Every Marketer Should be Asking about Data Protection, GDPR, and Customer Loyalty

May 08, 2018

By Jim Panagas

Let’s face it. Data Protection has suddenly become a major issue all around the globe. In the United States, we all hate having to spend the first 30 minutes of our business day deleting dozens of emails from our business in-box that we never asked to receive in the first place. Apart from creating clutter, these unwanted messages are generally annoying. Sometimes they get your name wrong. Or you read the entire email and honestly don’t know what it is that they want you to do. Or worse yet, it’s a phishing scheme like the ones we hear about on the evening news.
On this issue, the Europeans might actually be a few pages ahead of us. They are trying to be at the forefront of the data protection movement, and the General Data Protection Regulation or GDPR goes a long way towards making that happen. While its aim is to protect the data privacy of EU citizens, make no mistake about it – it’s going to have an impact on American companies selling products or services into the European Union.
Over the past 12 months, we’ve seen a litany of articles, webinars, and seminars go into excruciating detail about what this legislation means to the business world. The goal of this article is to be distill down to a short list of the most need-to-know facts about the GDPR...and to answer some of the burning questions that every marketer should be asking right about now.

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