Media Coverage

Logo

The GDPR Will Fundamentally Change Marketing

December 11, 2017

By Jim Panagas

Make no mistake about it: the General Data Protection Regulation (GDPR) is coming to the business world — including the North American business world — in May 2018. 

Heralded by the European Union as the most important change in data privacy legislation in 20 years, the GDPR has the potential to fundamentally change the way your company acquires and stores information on prospects and customers. It’s also going to affect your company’s business practices and technology stack: everything from customer relationship management (CRM) tools and content management systems (CMS) all the way to marketing automation systems. And if you have just one resident of Europe in your customer base, there’s no way around it. 

It has been hard to avoid discussions of the GDPR in the past several months. Numerous news stories, seminars, webinars and other presentations have flooded the business world. 

So how do we get past the headlines and determine what this new legislation really means, and what your business has to do to prepare for it? We recently sat down with Tim Walters, principal strategist and privacy lead at consulting firm The Content Advisory, to discuss the GDPR and its ramifications for business. We caught up with him at a GDPR informational seminar being held in London.

Marketing and IT Professionals, Take Heed

Laura Myers: My impression is that most of the people doing the listening when it comes to the GDPR legislation are technical people — data security and data governance professionals — but not so much marketing people. Yet this latter group of people should be listening perhaps more than anyone else, correct?

Tim Walters: It’s not emphasized often enough that marketers need to be very, very aware of what’s going on here .... If the technical people are not even talking to the marketers about this legislation, then they aren’t beginning to understand what the impact is going to be on the firms and what level of effort — that is, what level of budget and resources — is going to be necessary to address it. So marketers need to wake up to the fact that the GDPR significantly disrupts the way they thought about doing business because we’ve finally become somewhat successful at using personal data to inform and fuel digital marketing practices. So that obviously is going to have some kind of braking effect, slowing down some of the momentum of digital marketing efforts. 

Delivering Privacy and Data Protection by Design

Myers: It sounds like privacy and data protection are two of the guiding principles of the GDPR.

Walters: The GDPR insists that privacy and data protection be baked in from the outset. So it has to be from the very first thought about how you’re going to conceive of a process, whether it’s a technical or business process, what the aims of it are going to be. You should also, from the very first moment, think about how it affects privacy, how it impacts data protection, and how you can minimize and alleviate those risks in the design process. And very importantly, you need to document that you’ve done it. So if somebody comes to you and asks, “Did you practice data protection by design when you created this particular process?” the answer cannot be simply “yes.” It has to be, “Yes, and here’s the documentation to prove that we did so.” 

Putting People in Control of Their Own Personal Data

Myers: I know that you view the GDPR as a double-edged sword in that it sets some new rules for marketing with punitive fines attached but, at the same time, you see it as bringing some much-needed change to the industry. 

Walters: What I think of as the core principle of the GDPR … is that people should be in control of their own personal data. And imagine what happens, how marketing is transformed, if marketers take that proposition seriously and really embrace it and ensure that their marketing practices reflect respect for peoples’ personal data and the fact that they ought to remain in control of their personal data. 

Yes, that’s going to disrupt a lot of our current marketing practices that treat personal data with, to put it mildly, a cavalier attitude. But once you do figure out how to institute those processes — again, by data protection by design and other strategies — then you are in a position to create genuinely trust-based relationships with customers and prospects.

Engaging People Rather Than Pushing Them Through a Sales Funnel

Myers: I don’t know anyone who likes aggressive sales tactics and enjoys being 'pushed through the sales funnel.' It seems that the GDPR turns this reality on its head, encouraging companies to engage with people rather than trying to simply sell them. Is that accurate?

Walters: That fundamentally transforms the way in which marketers can begin to think about their jobs. Rather than feeding the top of the [sales] funnel by whatever means necessary with whatever leads you can possibly find, it creates something that is much more like a consistent kind of exchange between engaged consumers and buyers.

So now you’re not trying to entice people, to push them and move them reluctantly to the next stage of the sales funnel or something like that. But you are engaged with people who from the outset have made a conscious decision to be engaged with you. They’ve said, 'Yes, I’m going to give you consent to use my personal data because you’ve convinced me, or I’m at least hoping that you will carry out your promises to benefit me by the use of my personal data.' So you can begin to get into exchanges where there is a mutual benefit.

Powering a ‘Personal Data Economy’

Panagas: Despite all of the fear and apprehension that’s building out there, you firmly believe that the GDPR is ultimately going to have a positive influence on business, correct?

Walters: It’s sometimes hard to believe, especially for Americans, that the EU regulators, these bureaucrats, really think that they are doing something that is business-positive and actually is going to promote business activity. But [the regulators] genuinely do believe it. Because they want to encourage innovation in the so-called personal-data economy. They want companies to be able to use personal data, but they want to and have to — according to the EU Charter of Fundamental Rights — ensure that that personal data is used in a way that respects the privacy and data protection rights of the EU residents.

Now Is the Time to Start Preparing

The GDPR is a significant piece of legislation that is going to affect the marketing practices of all companies doing business in Europe or selling to Europe. But the good news is that we know when it’s coming and, increasingly, we know what it means. So as businesses are making their 2018 digital marketing plans and determining their associated IT and marketing budgets, now is the time to fully consider the implications of the GDPR and plan accordingly. 

Review your technology stack and make sure your CRM, CMS and marketing automation systems are GDPR-friendly and up to the task. Make sure that both the IT and marketing sides of the house are planning for the GDPR, and that they’re talking to each another. Engage a technology partner or consultant who’s intimately familiar with the GDPR. And finally, consult with members of your legal team for their point of view. 

Doing all this homework now will ensure that you’re in full compliance when the GDPR goes into effect in May 2018.

About the Author

Jim Panagas is the Director of PR & Analyst Relations for Kentico Software, a leading provider of CMS technology. He’s a seasoned marketing and communications professional who has been working in the high tech industry for more than 20 years.

Logo

Kentico 11: Email and E-commerce Capabilities Improved

December 11, 2017

By Venus Tamturk and Laura Myers

December 11, 2017

When we attended the Boston edition of the 2017 Kentico Roadshow events in June, Karol Jarkovsky, Director of Product at Kentico, told us the future of Kentico is focused on the dual rail strategy with Kentico EMS, an all-in-one CMS, E-commerce, and Online Marketing platform, and Kentico Cloud, a cloud-first headless CMS and digital experience platform, meaning that the vendor will keep investing and enhancing Kentico EMS as well as innovate on Kentico Cloud to ensure the platform meets their users’ needs today and into the future. In the scope of the vendor’s main focus on this dual rail strategy, Kentico aims to deliver the same flexibility for developers and marketers regardless of the fact that they run the platform on-premise or in the cloud. To live up to that promise, today, Kentico released its most recent major upgrade, Kentico 11. The main focus areas of Kentico 11 are more robust email marketing capabilities, e-commerce, and system integrations.

A New Drag-and-Drop Email Builder

Before diving into what’s new with the most recent version release, it is important to note, as Bryan Soltis, Technical Evangelist at Kentico stressed in his interview with Laura earlier, the vendor has shaped the new version based on the feedback they received from the Kentico community. To put this into perspective, the direction for focusing on email marketing, for instance, came from the most voted idea in the Kentico Product Ideas forum. First, Kentico listened to its audience who supported the most voted idea, and from there, they even created a brief survey to shape the new capabilities of its email builder. At the end of this listening process, they have noticed that users often use a best-of-breed approach for email marketing capabilities. As Soltis stated, Kentico wanted to go beyond delivering the same capabilities as popular email platforms like MailChimp. Therefore, its email builder has seen significant enhancements.

However, Kentico wanted to allow its users to do more than what they already can do with a best-of-breed approach. Therefore, with this new release, not only does the vendor take away the burden of toggling between an email automation platform and Kentico EMS, but also it allows users to take advantage of all the data that they have stored in the Kentico instance through a native capability. In other words, the differentiating factor is having contextual information inside the user’s Kentico site as this is not a functionality that users are able to tap into through the best-of-breed approach.

Soltis is also very confident that with the new enhancements, marketers now are able to reach their target audience via email that promotes their carefully catered marketing message in a much more accurate way. While doing so, marketers won’t need to bother developers or designers for coding anymore, as they have drag & drop widgets, preview mode and macros for contextualization to get their job done better without having to get technical support.

Before moving on to other new features that came out with the release of Kentico 11, let me sum up the new email marketing capabilities with this brief rundown below:

  • Designed from the ground up with the emphasis on ease of use
  • Drag-and-drop widgets to help non-technical users produce modern looking and responsive emails
  • Clean HTML output and CSS inlining
  • Personalization
  • A/B Testing
  • Plaintext support
  • “View in Browser” support
  • Preheader

 

When you think about the fact that around 200 billion emails are sent every day, most of them with marketing messages, just having more robust email marketing capabilities alone is a great reason to upgrade to Kentico 11.

No Magic Button but Baked-In Capabilities for GDPR

As we are getting closer to the European GDPR deadline of May 25, 2018, vendors have geared up on tightly integrating GDPR capabilities with their platforms. To that end, Kentico has created a number of capabilities that will help businesses comply with the EU’s upcoming GDPR. Jarkovsky commented: “GDPR is a piece of legislation produced by the European Union that is going to impact digital marketers not only on the European continent but all around the globe when it comes into effect in mid-2018. This is one of Kentico’s thought leadership areas, an area where we have invested a significant amount of time and expertise.”

During a CMS-Connected interview, he also explained the responsibility of vendors for the  GDPR compliance: “What we see as our role as a CMS vendor is to basically help organizations with their efforts to comply with the GDPR, there is never going to be a magic button that you can press and that’s it but as a vendor we can help those businesses fulfill the rights of the data subjects, to help businesses prove to authorities that they took all the necessary steps to comply with the GDPR, basically that is what Kentico 11 is going to help with. There are obviously many parts to that, what we are going to provide is a privacy application that is going to be part of the EMS suite and it’s going to help with content management, with rights for access, rights to be forgotten, rights to data portability, it will also help to provide evidence that organizations took all the necessary organizational and technical measures to comply with the GDPR.”

Here are the significant baked-in GDPR capabilities rolled out with Kentico 11:

  • Helps partners and clients streamline GDPR compliance
  • Personal data flow documentation
  • Consents management
  • Right to Access: Access all the data processed about a specific data subject
  • Right to Data Portability: Export personal data in commonly used, structured, and machine-readable format
  • Right to be Forgotten (Right for Erasure): Ability to delete collected personal data

 

A Panel Discussion on Integrating Content-First and Commerce-First Approaches

Kentico has rebuilt its native e-commerce engine from scratch, affording small, midsize, and larger businesses with a fully integrated CMS/e-commerce platform. However, as always, the vendor doesn’t say “our way or the highway”, instead, to “sweeten the pot” for especially larger accounts, Kentico also wants to offer e-commerce capabilities through integrations with widely recognized vendors in the e-commerce space.

With that goal in mind, as we previously reported on, Kentico announced an integration between its Enterprise Marketing Solution (EMS) and Content Management Solution (CMS) and Ucommerce, a fully featured .NET based e-commerce platform. During the announcement, Kentico had stated that with the introduction of Kentico 11, customers would have the option to upgrade their e-commerce to Ucommerce. Now with the latest version at our disposal, Laura moderated an ensemble of significant players who made this integration happen, including Petr Palas, Founder and CEO of Kentico Software, Søren Spelling Lund, Founder and CEO at Ucommerce, and Michal Kadak, PO Platform & E-commerce at Kentico:

According to the two vendors, with the launch of this partnership, they brought the best of both worlds together: CMS and E-commerce as Ucommerce is heavily focused on the e-commerce side of the things whereas Kentico’s heavy focus is on content management.

We have long known that e-commerce was going to be a huge focus while developing Kentico 11 as Karol had dribbled out tidbits of Kentico 11’s upcoming e-commerce enhancements, while he was speaking to CMS-Connected hot on the heels of the Kentico 10 release. Furthermore, we wondered what drove Kentico to focus more on e-commerce capabilities and to make a UCommerce integration. Kentico carefully listened to the feedback from their customers requiring more robust e-commerce capabilities and has come to realize that they can’t be the best at everything, as Petr Palas puts it with all of the transparency and frankness we know him for. What this means is that this integration represents a Kentico-specific solution provided by Ucommerce rather than a replacement of Kentico’s baked-in e-commerce capabilities.

When it comes to the use cases of the integration in vertical industries, Ucommerce is a B2C platform first and foremost, however, because of its extensible nature, B2B is supported as well, meaning it fits for both B2B and B2C scenarios, according to Søren.

When asked how the integration will address different customers’ challenges, Søren made a great point during the discussion by saying that every market has its own motives and unique challenges. In the APAC region, for instance, it is very common to do e-commerce without using a computer as there has been a wide adoption of mobile apps such as WeChat. I am, personally amazed by the success of China’s voice-powered mobile app WeChat as it has taken off to the tune of 800 million active users every month. The platform can hail a taxi, order takeout, buy movie tickets, and even customize a retail purchase according to your needs. Over 10 million businesses in China have WeChat accounts. WeChat includes ten million third-party apps. The Europe market, on the other hand, as Søren and Michal pointed out, is very fragmented and UCommerce’s ability to meet those different consumer expectations is what makes the vendor useful in that particular market. On that note, Petr Palas slid another great point into the conversation on cultural differences depending on a region by adding that the differences arise not only from having a cultural background but also from reaching different levels of digital maturity.

Søren stresses that they fully focus on delivering cutting-edge e-commerce capabilities while the CMS providers keep their core focus on building their platforms. At the end of the day, the main purpose is smoothly integrating these two platforms together so end-users can get a unified view of content and commerce and they can manage everything from a single place. Another differentiating factor I have found is that the platform offers uConnector which is a light integration framework that enables ERP or PIM integration with users’ Ucommerce implementation. One of the interesting facts about uConnector is, all the developer needs to do is align the data format to fit into the uConnector dataset instead of relying on the open API's and the Framework First structure of uCommerce to do this type of integration, with uConnector. From there, uConnector will handle all the necessary exchanges of data, according to UCommerce.

The UCommerce integration wasn’t the only integration that came out with the new release as in the coming weeks, Kentico is rolling out some integrations to a variety of other platforms that make up the typical company’s technology stack, including Salesforce.com, Marketo, and Dynamics CRM.

Trusted Choice Discusses Kentico Cloud from a User Perspective

As I mentioned in my opening statement, Kentico is focused on the dual rail strategy with Kentico EMS and Kentico Cloud, a cloud-first headless CMS and digital experience platform. In November, we interviewed  Steve Wright, Director of Oxfordshire, England-based Syndicut, on experiences with headless CMS in general and Kentico Cloud in particular throughout the project of building a website as a Multimedia Hub for a TV show called American Gods based on the novel by celebrated fantasy fiction writer Neil Gaiman.

To continue to see business use cases for cloud through users’ lenses, Laura had a chance to sit down with Jen Frey, Consumer Experience Manager at TrustedChoice.com at the Kentico Roadshow Chicago. Trusted Choice’s digital platform pairs insurance consumers with participating local independent insurance agents and carriers through a proprietary search engine optimization strategy that drives organic traffic and boosts online digital lead referrals.

The biggest benefit of Kentico Cloud, according to Frey, is its intuitive usability. She utilizes the platform for creating content models, and she believes that the platform harnesses the headless CMS approach. “Separating the back-end and front-end teams makes things more simple,” she states. From a content creator standpoint, she feels, dividing up the content from the presentation layer has been huge as content creators do not need to deal with the back-end.

When asked if the organization has any future projects for Kentico Cloud in mind, she stressed that they would like to utilize the platform more for personalization also, as Trusted Choice wants to re-purpose their existing content in different formats by targeting different types of audience. Given their online content attracts 400,000-plus visitors a month to learn about insurance, utilizing a cloud-first headless CMS provides Trusted Choice with a total flexibility in delivering content to any digital channel via an API.

“We are delighted to provide the foundation upon which TrustedChoice.com has built its insurance industry-specific CMS solution,” commented Petr Palas in a press release. “By providing a headless environment in which content creation is uncoupled from content delivery, this is precisely the type of customization that we hoped our customers would embrace.”

My POV

I like Kentico being in favor of providing its users flexibility through smooth and tight integrations with major CRM, e-commerce, and ERP solutions, especially, in the areas they think their technology may not always be sufficient for some organizations such as Fortune 500 / Global Fortune 500 companies. To that point, they are now teaming up with UCommerce, for instance, although they have built up more robust native e-commerce capabilities at the same time. UCommerce is a widely recognized vendor in the e-commerce space, and one of the nice things about the platform for the folks who like experimenting is that users get started at no cost, and down the road, if they want to unlock more features, they can upgrade to the Pro or Enterprise level. I also liked the idea that you get a designated “Ucommerce Buddy” who has the technical background to help you with all your technical issues when you purchase a Ucommerce Enterprise license.

Another thing I like about Kentico is that the vendor knits a specific vision and an approach to its product development strategy by actively listening to the community. Speaking of which, having 1,000 digital agency partners, Kentico is also making a healthy ecosystem a priority as routine health checks of websites ensure that the usability of the site and ultimately customers' web experience is always at its peak performance.

Related Kentico News:

Exclusive: Karol Jarkovsky Releases Tidbits of Kentico 11

Kentico Content & Commerce in the Clouds

Kentico's CEO Petr Palas on the Strategy & Digital Leadership

VENUS TAMTURK

Venus is the Media Reporter for CMS-Connected, with one of her tasks to write thorough articles by creating the most up-to-date and engaging content using B2B digital marketing. She enjoys increasing brand equity and conversion through the strategic use of social media channels and integrated media marketing plans.

LAURA MYERS

A digital business, marketing and social media enthusiast, Laura thrives on asking unique, insightful questions to ignite conversation. At an event or remotely, she enjoys any opportunity to connect with like-minded people in the industry. 

Logo

I'm a Developer and General Data Protection Regulation (GDPR) is no Big Deal. Or is it?

December 06, 2017

By Bryan Soltis

I’ve been a developer for nearly 20 years. Over that time, I have weathered my share of regulations and standards. I’ve seen PCI and HIPAA rush in like a gang of silverback gorillas and upheave a development team in a single blow. Y2K? Forget about it! I sat and prayed that planes didn’t fall out of the sky while updating SQL 6.5 databases to four-digit years. When I first learned of GDPR, naturally I wasn’t quivering in my boots too much. Maybe I should have been. And maybe you should, too.

General Data Protection Regulation (GDPR for the cool kids in the know). Not a very exciting sounding name, is it? If it was really serious, it would be something like “Tactical Obliteration of Information Initiative“(TOII — trademark pending), right? Style points aside, this little acronym is causing quite a stir in organizations around the world. From banking to education, companies are beginning to place their bets on just how much of an impact Europe’s new regulations are going to have on consumers, businesses, and what is surely to be some record-setting legal fees.

And if you thought it didn’t apply to your non-EU site, guess again! GDPR has a global reach, thanks to the whole “everything-connected-via-the-Internet” thing. If you store any information about European users, GDPR will apply to you. Data requests will need to be fulfilled in 30 days. And data breaches? Oh, man! You will have 3 days to get those reported. With 20M Euro fees on the line, everyone should be preparing themselves for the fun.

So, what is GDPR exactly?

If you haven’t had the joy of sitting through a presentation on the legal impact and ramifications of GDPR, then good for you! For those of you that have, bear with me as I summarize the new regulations for the other readers.

GDPR is all about protecting people’s information in the digital space. As our lives have become more influenced by the information someone has about us, the need for stricter control and oversight is key. With the right information, you can take over a person’s complete identity and wreak havoc on their career, relationships, and their eBay Seller profile.

Most of the laws currently in place for online data were drafted back in the mid-1990s. Sure, we had Windows 95, America Online (AOL), and some rocking 56K modem speeds! What we didn’t have is a clue about what the next 20 years would bring when it came to what (and how much) information people would be sharing. Over the past two decades, people have chronicled their entire lives on social media and other sites, setting the stage for some serious vulnerabilities.

GDPR is all about trying to control that data and making sure people know exactly how much information a site is storing about them. It’s about giving them control over their details and ensuring companies comply with “Right to be Forgotten ”, “Underage Consents”, and “Data Portability” requests. It’s about reducing liability for site owners, and regulating how they handle their users’ information.

Uhm, so that sounds like a big deal.

OK, maybe you’re like me and have started to sway from your throw-caution-to-the-wind and cook-bacon-without-a-shirt remarks. GDPR is no small thing and comes with a lot of implications for anyone in any industry (yes, especially developers!). The effects run very deep and will certainly not be contained only to EU audiences. Developers need to start educating themselves now to be prepared.

So, what do you need to know about? Of course, there are the basic of the new regulations that every developer should get familiar with. You should fully understand what data GDPR applies to, and what new functionality you need to provide consumers.

When it comes to the technical aspects, there are a few keys areas you will want to know.

Data flow

GDPR is all about data. This means understanding and reporting what data is being collected, where it’s being collected, what happens to the data, and who has access. How people’s personal info travels through your organization, is call data flow. With the regulations, companies will be required to provide a detailed history of every step a piece of information makes within the organization. This means developers will need to track their client’s data, who has access to it, and how the data is used to meet the new standards.

Explicit Consent

For far too long, companies have been able to analyze and leverage people’s information for targeted marketing communication, user profiling, or even nefarious reasons, with little to no oversight. GDPR changes all that with requiring companies to get Explicit Consent for their users when collecting and using their data. Business will have to present a clear definition of how much of a user’s information will be collected, and how it will be used. This regulation is aimed at stopping people’s data being used without their knowledge or consent. Developers will need to understand how data that is being collected and how it will be used. This means developing a mechanism for obtaining that consent for any user of an application.

Right to Access

People are often willing to give their information to a trusted source. If the organization is reputable, and their intentions are true, most companies won’t have a problem with getting consent for data collection. But what happens when a third party of an unknown source gets access to that data? People lose their minds! GDPR is about giving that power back to the consumer and making sure they know every individual that can access their information, and why. This means developers need to start thinking of how to limit access to user’s information, unless there are essential to the business.

Another big part of the GDPR regulations is the requirement to provide individuals with information when requested. Under the new laws, companies will be required to provide a detailed list of all information they have collected and/or storing about a person. And I mean EVERYTHING! Developers should plan now for how they are going to report this information, as the laws require you to provide it within 30[DH3] days of the request!

Right to be forgotten

Oh, boy, this is a big one! Identifying and reporting on all the data you have about a person is one thing, but giving the user the ability to remove that data is a big deal. One of the most important pieces of GDPR is providing the people with the option to remove all the information a company is storing about them. This means deleting personal information, as well as other identifiable data, all within the required 30-day window once a request is made. For developers, this means you will need to handle this data removal within your application, supplementing dummy data where needed. This can be a big deal, especially if much of your application’s functionality is built around personalized, custom information for each user. Just think of a social media site with no personal details about someone!

One thing to note about this data removal is it’s not EVERYTHING. For some sites, like e-commerce applications, retaining personal data may be required for reporting and auditing. This means that some sites may need to scrub their data when a user makes a request, however, critical information may be retained to comply with financial regulations and laws. This is where understanding the GDPR laws becomes especially important! Developers need to know when it’s appropriate to remove data from their systems, and when it will be required to retain them. That means lots of fun talks with lawyers to hash out each bit of data in your sites!

What do you need to do?

OK, at this point you may be looking up “How to be a potato farmer” or other career changes. Don’t worry, it’s not that bad! You should have a solid idea of how GDPR will impact your applications. You should also know where in your application to update code and add new features. With that information, you can start to take action.

Develop a plan

You know what needs to happen. Now you need to make it happen! You should start by mapping out all the data you found in the discovery phase and break it into logical sections. Understand what areas of the application need to change to accommodate the modifications and start dividing them among your team. You need to recognize resources you may be lacking and work to secure those long before you start your changes. Defining a complete and thorough implementation plan not only looks great on a Kanban board, it also helps you stay on track and understand how long each piece will take.

Remove anything you don’t have to keep

You can save yourself a lot of future headache if you can reduce the amount of data you’re dealing with. Maybe during your research, you found out that your marketing team is storing complete family trees for every user of the site. If this data isn’t essential, get rid of it! Review every bit of information you’re storing, and see what you can live without. The less sensitive data about your users, the smoother sailing over to GDPRland you’ll have.

Limit access, if you can

GDPR has a lot of rules around the data, however, a big part is how that data is stored, backed up, and accessed. Part of your plan should include a long, hard look as to who within your organization has access to the information. You should conduct interviews with personnel, dust off your Disaster Recovery (DR) checklists, and start to limit access to the data where you can. If you find someone that isn’t essential, remove them from the list! You’ll thank yourself later when it comes to reporting information if you ever get audited.

Get ready to answer a lot of questions

Speaking of reporting information, new regulations are pointless if no one is enforcing them. Because of the impact GDPR is going to have around the globe, there will surely be an audit in your future at some point. Don’t sweat it! You should be well prepared to answer any questions you get, and have detailed logs and exciting reports to serve up to your legal team. The more you know about your system and the data, the easier this process will be, so start planning for it now.

Conclusion

As a developer, it’s great to be confident. Grit and determination allow you to overcome obstacles and challenges, refusing to admit defeat. When it comes to GDPR, your mettle may be tested. Have no fear, my friend. GDPR is the next evolution in a long line of standards that affect our development life. With proper education and preparation, any developer can handle GDPR with ease. Make sure you are storing data properly and always coding to standards, and you’ll be back to coding Easter Eggs in no time!

Still looking for more information? Check out our collection of GDPR articles to get answers!

search
Forrester report
We're named a Strong Performer in the Q4 2018
Forrester Wave™ for WCM!
×