Baby Village

By Devotion, Australia
Baby Village

Baby Village is one of the most experienced baby stores in Australia, delivering service and quality unmatched by chain retailers. The main aim of their new website was to innovate their online shopping platform, and with a 142% increase in revenue, the results are more than appealing.

increase in revenue

A rock-solid platform for the most delicate ones

Devotion needed to deliver a robust e-commerce storefront, which would streamline the buying process, and, in turn, increase conversions for Baby Village. A combination of out-of-the-box Kentico EMS features and functionality along with specific custom modules were implemented to allow for scale and flexibility.

Baby Village are using Kentico to manage all their email marketing, automated re-engagement marketing, and MVT testing. The platform is integrated in real-time with Vend (a POS system); Afterpay, PayPal, and standard credit card facilities; and is also integrated with Shippit for fulfilment and provision of shipping costs.


The website has provided Baby Village with a destination that replicates the in-store experience. Year-on-year website activity is extremely positive, with the following results from July 2018 (compared to July 2016):

increase in commerce conversion rate

increase in transactions

increase in order value




  • Kentico Gold Partner
  • Quality expert


  • Cloud
  • Content Strategy
  • Digital Commerce
  • Digital Marketing
  • Integration and Customization
  • Personalization
  • Locations
  • Australia flag
  • USA flag
  • Singapore flag

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