We’ve spent the best part of two decades helping companies with their digital maturity through our products. Here are some of the reasons we’re sure our digital experience platform (DXP) Kentico is the perfect fit for your membership organization.
In our earlier article, we explored how this digital-first-digital now era is creating challenges for membership organizations as they look to improve their digital experience maturity and catch up with their members’ sky-high expectations.
Addressing legacy technology, data silos and poor integrations can be difficult challenges for membership organizations looking to improve their digital engagement. Especially with companies like Amazon Prime setting the bar. Not only do members expect personalized, engaging and interactive experiences, but they want them to be consistent across all channels and devices and delivered instantly.
It’s no wonder, therefore, that member engagement is the top priority for membership organizations who are bringing their engagement projects and initiatives forward on their roadmaps. The trouble is, most are struggling with antiquated software that is difficult to use, time-consuming to manage, poorly integrated, and weak in the tools they need to deliver truly exceptional experiences.
“Built in Kentico, the renewed ETFO.ca promotes the Elementary Teachers’ Federation of Ontario’s work in support of high-quality public education in the province of Ontario. The design, clear navigation, and effective searches allow users to find the information they need quickly and efficiently.”
Member data is often fractured across their various touchpoints (siloed from being of any real value) meaning organizations find it increasingly difficult to learn about their members (why they joined, what they value, why they’re leaving), or improve the customer journey. They can’t use member data to deliver the personalized experiences they crave, nor can they be sure that the data they are using is compliant with data regulations. Without the right tools to truly engage members, organizations find themselves working frantically to pour members into the top of their bucket faster than they’re losing them through the hole in the bottom.
Now is the time to invest in your digital experience maturity, else risk falling far behind.
7 ways Kentico is perfect for membership organizations
1. Empowers marketers and increases efficiency
You should be able to easily create, publish and manage content without the need of technical help. That’s why Kentico comes with powerful yet easy-to-use content management features that hand the power of content back to marketers.
Embrace content modeling and intuitively design beautiful pages or create and adjust content using a simple interface and drag-and-drop widgets. With Kentico you can leverage out-of-the-box content management capabilities that require no coding skills and help you track and manage content and streamline the publishing process.
And you only ever have to create content once, as it's then reusable across all your channels, even socials!
2. Delivers essential member and visitor insights
Kentico helps you track visitor activity to learn how they interact with content, such as visited web pages. This feature helps you understand their behavior so you can better engage them with a flawless digital experience.
What’s more, you can capture further data through easy-to-build forms that require no technical skills. Simply insert them anywhere on your website to improve event registrations, newsletter submissions, satisfaction surveys, job applications, and more.
3. Enables an exceptional personalized experience
Kentico puts personalization in your hands, so you can provide those all-important tailored touchpoints across all your channels to create meaningful experiences.
The omnichannel contact management capabilities are essential in getting a holistic view of your members. Only with a 360-degree view of their preferences and actions across all channels and devices can you personalize the user experience to perfection.
You can set your content to dynamically change depending on the actions visitors and members have performed. Or you can cluster them into meaningful groups based on their activities and data in order to deliver unique and highly personalized user experiences that strengthen relationships and enhance retention.
4. Designed to help you reach out and nurture
Ever wanted to effortlessly execute cross-channel marketing campaigns from within one platform and gain insights from each channel? As a DXP developed by a single vendor, Kentico enables you to develop campaign assets and launch campaigns from one location and with minimal effort.
Storing all your content in one place and reusing it across your digital channels means time and energy saved for creating, storing and updating while avoiding inconsistency. Moving from a web-centric approach to multi-experience gives us all the freedom to design scalable, member-centric digital experiences instead.
5. Helps you eliminate friction from the customer journey
Your customer wants instant gratification. Any friction in their experience of your brand will cause churn.
Right from the get-go, Kentico ensures you’re meeting these demands, by guaranteeing high-performance websites that instantly scale to ensure a consistently fast experience.
It also ensures your search engine optimization (SEO) is doing its job by helping you rank higher, boost organic traffic, increase website credibility, and reach a broader audience.
6. Keeps your members safe and happy
Your members value their privacy, and so should you. Our DXP lets you authenticate members via multi-factor, single sign-on, social logins, OpenID, and more. You can even integrate your own user database or authentication service should you wish.
We also help you remain ever-compliant with the strictest data protection regulations (like GDPR, PII or CCPA) so that while you’re leveraging all that juicy valuable data to deliver excellent experiences, you’re doing so inside a well-handled, transparent system. As all data is stored in one place, you can stay on top of consents, handle members’ right to access and be forgotten effortlessly, and deal with delicate data elegantly.
Of course, security should also be front of mind, and with Kentico you can tailor the security posture of your digital experience platform to meet your specific requirements and compliance obligations. Confidently eliminate threats by implementing multiple security layers that keep your member data, administration interface, and live site separate.
7. Gets you ready for generation Alpha
You know how it is; no sooner have you got yourself prepared to deliver the latest thing in digital experience, then something new has hit the scene and you’re lagging behind again.
As the Kentico digital experience platform has headless capabilities not only are you able to publish your content to any marketing channel (companion sites, apps, chatbots, social media) but you can easily extend the platform to integrate with any emerging channel—here now or still to be conceived.
So you can finally get ahead of the game.
It’s time to assess your digital experience maturity
Membership organizations need to focus on sustainable long-term growth, keeping acquisition in focus while honing in on retention.
With today’s member expectations at an all-time high (and the next generation’s even higher), a CMS simply won’t cut it anymore. Delivering exceptional personalized experiences is the name of the game. Only a digital experience platform that holds all your data in one place from across all digital touchpoints for a 360-degree view of your members and visitors will do.
Kentico is the perfect fit for your membership organization because it actively supports your personalization efforts, enables campaign automation and optimization, and ensures that all you’re delivering a seamless, consistent, friction-free experience from start to finish across all your current and future touchpoints.
“With Kentico Xperience’s robust features, we were able to integrate three different collections of software databases into one seamless user experience that allows visitors to view our entire collection and digital assets through one simple search.”
By enabling the kind of experiences your members are craving, Kentico helps you boost member engagement, conversions, retention, and ROI.
To learn more about your digital experience maturity, check out our online tool.
Unlock key advice for boosting member trust with our free ebook, Maximize member engagement: A 10-step guide for associations.
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