Yvette Hastings
Former Director, Content & Channel Marketing, Kentico | SaaS Marketing Leadership, Partner Engagement, Demand Generation
Yvette Hastings spent over six years as Director of Content and Channel Marketing at Kentico, building and leading the content strategy, partner marketing, and demand generation function that shaped Kentico's global voice and commercial presence.
Her tenure at Kentico was defined by work that required both creative and commercial authority simultaneously. She led the team responsible for making Kentico's content resonate across industries and regions, executed the flagship Kentico Connection events, and played a central role in rebranding efforts and thought leadership campaigns that delivered measurable business results. That combination of brand-building and revenue-driving work is where the best content marketing leaders operate, and it requires the credibility to lead both a creative team and a commercial conversation at the same time. Her background in SaaS marketing gave her the strategic grounding to connect content output directly to pipeline and partner growth, rather than treating them as separate disciplines. Since leaving Kentico, Yvette has continued in marketing leadership roles in the tech space, applying the same approach to building high-performing teams, aligning sales and marketing, and crafting the kind of narratives that move markets rather than just fill editorial calendars.
Areas of expertise: Content marketing strategy, channel and partner marketing, demand generation, SaaS marketing, brand strategy, thought leadership, event marketing, team leadership, sales and marketing alignment
Background: Former Director, Content and Channel Marketing, Kentico (6+ years) | Marketing leadership in the tech sector | Based in the United Kingdom
